Marketing Automation.

1. announces…

3. $83 billion
is lost each year in
poor guest experiences.
The State of Marketing 2013, IBM’s Global Survey of Marketers, May 2013

4. Guests want a…
“digital experience” that’s personalized
no matter where they choose to play & stay.

5. marketing is the leader in setting the
guest experience strategy…
how do your guests currently experience
your brand across multiple channels?

6. “trigger based” 1 to 1 contact…
It’s more important than ever
to personalize the “right message” at the
“right time”…

7. …
All the brand experiences that a guest will engage digitally with
your products and services over time.
A guest’s unique path based on their brand experiences.

8. at the right time…
Personalized
…
with the right message…

9. guest visits property… plays a penny game… eats pizza…
now you can touch the guest… “while on property”
with the… right message… at the right time.

10. guest visits property… plays a penny game… eats pizza…
or touch the guest… “about the penny game they played”
with the… right message… at the right time.

11. guest visits property… plays a penny game… eats pizza…
or touch the guest… “with a bounce back pizza offer”
with the… right message… at the right time.

12. Guests…
expect to be at the center of your world.

13. “you”
need to
put them
there.

14. every touchpoint counts
proven & powerfulting
engine

15. proven & powerful…
every single
touchpoint
every single
time..

16. Behavior-driven messages
Behavior-driven messages across any channel at any time
“Batch and blast” days are ineffective & over
Now messages are…
Individually trigger based thus…
Individually relevant…

17. According to a survey, you could
be losing up to 21% of annual
revenue if your messaging isn’t
personalized, consistent and brand
relevant.
21%
The State of Marketing 2013, IBM’s Global Survey of Marketers, May 2013

18. trigger based…
sophisticated digital messaging, emails &
direct mail programs… automated
Voyages…
like never seen before

19. personalized marketing…
at any size… relevant to the guest… automated by you…

20. of the top 100 retailers do
95%
NOT
customers. personalize digital marketing to their

21. of U.S. email users
UNSUBSCRIBE
many mass emails. 69%
because organizations send too

22. customize goals…
optimize a guest’s lifetime value

23. create a Voyage like never before
Automate Direct Engage