Presentatie van Marc Wajsberg voor The New Marketing Chapter

1. PERSONALISED MARKETING
WHY BOTHER?
CLIXRECLAME
welcome to the no-bullshit-zone

2. JINGLE
KONING, KEIZER, ADMIRAAL

3. OLD SCHOOL ADVERTISING

4. USP, SLICE OF LIFE, …

5. POSITIONING

7. SEINFELD

8. AVOIDANCE
AD BLOCKERS

9. DISRUPTION
BOVENDIEN…

10. SOCIAL MEDIA

11. MEOW

12. HERE AND NOW
THE ‘ON DEMAND’ WERELD

13. GOOGLE

14. MOBILE FRIENDLINESS

15. MARKETING & TECHNOLOGY
SAY WHAT?
Vendors that are able to derive unique insights and deliver
them in time to enhance customer experiences.

16. THE FUTURE
PERSONALISED ADVERTISING

18. #ONOMNOM
KNOW YOUR CUSTOMER

19. “IT’S CLOSER THAN YOU THINK”

20. GAME OVER ?

21. SIT OR SQUAT

22. “WHAT YOU WILL SEE WITH
RAPID DATA AND SOCIAL
SHARING IS THE DEATH OF THE
AVERAGE AND THE ERA OF YOU.
BUSINESSES WILL BE ABLE TO
TRULY SERVE THE INDIVIDUAL.”
Ginni Rometty
CEO, IBM

23. THE FUTURE

24. DEMOGRAPHICS STUDY

25. SHOOT & HOPE YOU HIT

26. TIME & AD SPENT
BRANDS ARE STILL OVER INVESTING IN TRADITIONAL MEDIA
43%
22%
38%
39%
16%
9%
4
22%
TIME SPENT %
AD SPENT %

27. INTERNET ACCESS

28. SMARTPHONE USAGE

29. RELEVANCE
RELEVANTIE - 3 GELIJKTIJDIGE DOELEN

30. GOOGLE ADWORDS

31. GOOGLE PARTNER

33. PRODUCT RESEARCH

34. PRODUCT RESEARCH

35. GMAIL ADS

36. DISPLAY ADS
BANNER ADS

37. WAAROM?
▸ Het is zeer moeilijk een merk op te bouwen op basis van enkel
tekstadvertenties, zonder visuele elementen.
▸ Veel goedkoper dan zoekwoordreclame
▸ Veel gerichter dan in traditionele media
▸ Remarketing
DISPLAY ADS

38. CONVERSIONS

39. SEARCH VS. DISPLAY

40. “CLICKS ARE FOR SHOW,
CONVERSIONS ARE FOR
DOUGH.”
METEN IS WETEN
GOOGLE ANALYTICS

41. CLIXRECLAME
welcome to the no-bullshit-zone
WWW.CLIXRECLAME.BE
INFO@CLIXRECLAME.BE
0477/42.41.45
ADWORDS ZOEKWOORDRECLAME ONLINE BANNERS REMARKETING