This document provides step-by-step instructions for setting up a Facebook conversion pixel and creating a Facebook conversion ad. It outlines how to install the pixel code on a website, create a thank you page, define a custom conversion, set up the ad, and enter details like the audience, budget, images and text. The goal is to set up an optimized Facebook carousel ad that tracks conversions like form submissions or purchases.

1. F A C E B O O K
C O N V E R S I O N A D S
Owerly.com

2. I N S T A L L F A C E B O O K P I X E L
• Goto facebook.com/manage
• Select Pixels

3. I N S T A L L F A C E B O O K P I X E L
• Click on your Pixel Name
• Click Set up

4. I N S T A L L F A C E B O O K P I X E L
• Select “Manually Install the Code Yourself”

5. I N S T A L L F A C E B O O K P I X E L C O D E
• Copy Pixel Code

6. I N S T A L L F A C E B O O K P I X E L
• Paste Pixel into Header Section of Capture Page

7. I N S T A L L W O R D P R E S S P L U G - I N
• SOGO Add Script Header Footer

8. M A K E T H A N K Y O U P A G E
• Pages, Add New Page, URL with Keyword for Pixel
Conversion Recognition

9. A D D P I X E L T O T H A N K Y O U P A G E
• goto Bottom of Wordpress Thank you page
• Page Options, Header Elements

10. I N S E R T H E A D E R P I X E L
• Goto Add script / style to the header of the page

11. C O N V E R S I O N A D
• facebook.com/manage
• Hit Create Ad Right Upper Corner

12. C O N V E R S I O N A D
• Select Conversions

13. C O N V E R S I O N A D
• Name your campaign

14. C O N V E R S I O N A D
• Select “Define a New Custom Conversion”

15. C O N V E R S I O N A D
• URL Contains and Enter Name of Thank you page

16. C O N V E R S I O N A D
• Name the conversion pixel

17. C O N V E R S I O N A D
• Hit Done

18. C O N V E R S I O N A D
• Select Custom Conversion Pixel you just made

19. C O N V E R S I O N A D

20. C O N V E R S I O N A D
• Enter Page and Instagram, Select Carousel Ad

21. C O N V E R S I O N A D
• Create Target Audience Location

22. C O N V E R S I O N A D
• Age, Audience Gender, Language

23. C O N V E R S I O N A D
• Enter Budget, End Date

24. C O N V E R S I O N A D
• Toggle Optimize for Link Clicks until there is enough data

25. C O N V E R S I O N A D
• Automatic Bid Amount

26. C O N V E R S I O N A D
• Enter Ad Text, and Landing Page URL Below

27. C O N V E R S I O N A D
• Enter Pics, Headline, Description for each Picture of
Carousel

28. C O N V E R S I O N A D
• Review and Confirm

29. O W E R L Y . C O M