Website Design for 2012: Customer Focused Websites
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Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.
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Website Design for 2012: Customer Focused Websites
- 2. Irdc n W o m? n out — t io ha I Michael Flint Owner, Metropolis Creative in Boston B.A. in Graphic Design from R.I.T. I have 3 kids I like to brew beer and play hockey
- 3. Irdc n n out t io Metropolis Creative has been helping companies build brands through web, print and graphic design for over a decade. www.metropoliscreative.com
- 4. T dy G a: oa’s ols • Website design is process-based • Most site improvements can be made through simple coding and content changes • Messaging is key • We will discuss post-launch marketing www.apple.com 2012
- 5. T in A ot h k bu : • How old is your website design? • Have you been involved in a website design process? • How well do you understand Social Engagement? • Search Engine Optimization (S.E.O)? • Responsive Website Design? www.apple.com 1997 Via http://www.archive.org
- 6. Poes a e g rcs Mr t : k in A good website design needs a good process • Brand rediscovery/definition • Define your target audience(s) • Define your messaging (UVP), and prioritize • Define your CTAs (and prioritize them)
- 7. Poes it Acit t e D sn rcs Se r e u & eig : h cr Site Mapping The legend we follow from start to finish Wire Framing Placement of elements defining the hierarchy. Visual design Transforming the rough wireframes into sleek designs.
- 8. U it f a a Eoo y we a e ne o Fir cnm — ir r 1 d r fm
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- 12. BnfiaI uac G op Se hs ee l sr e ru - kt e ic n n c
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- 16. Poes oin & ee p et rcs C d g D vl mn : o • Content Management System • How often and who will be updating the site? • Content types • Social • S.E.O. • Responsive / devices and screen sizes
- 17. Poes oin & ee p et rcs C d g D vl mn : o Types of Social Media Integration • See my content (direct link to channel) • Subscribe to my channel (FB Like, Twitter follow, RSS subscribe) • Engage with me (Retweet, post a comment) • List Twitter, Facebook, maybe a trendy site, and “more” • Blogs, RSS, and commenting • Other social tools (Amazon, google maps, yelp)
- 18. Poes oin & ee p et rcs C d g D vl mn : o S.E.O. • What does Google want? Google wants what you want. • Keywords are key phrases • Use them: • in context • consistently • repetitively • unique per page
- 19. Poes oin & ee p et rcs C d g D vl mn : o S.E.O. — technical notes • Domain name • File names • Page titles • Headers • Page content (and alt-tags) • Meta Description --> • Links (in and out) with keywords
- 20. Poes oin & ee p et rcs C d g D vl mn : o Responsive Website Design
- 21. Poes ot anh rcs PsLuc : - Put your URL on everything Use every tool to drive traffic to your site • E-blasts & landing pages • Blogging! • Social traffic (Yelp, Facebook, Youtube, Twitter) • Other places: Partners, paid placement, etc. • Use Keywords!
- 22. Poes ot anh rcs PsLuc : -
- 23. C s S d — Srgors agae osl g a t y pinb a Lnug C nuin e u d t
- 24. C s S d — C ra- ir r e a ty e u a lW e a Tk fm
- 25. C s S d — C ra -Er D sn a ty e u a l ay eig Tk l
- 26. C s S d — C ra -F aD sn a ty e u a l inl eig Tk
- 27. Tka as aewy: Follow a process! • Define your goals for your website. • Review your online brand messaging. Is it accurate for your targets? • Do you have a prominent CTA? • Evaluate your S.E.O. • Do you have social tools? • Can you capture leads?
Editor's Notes
- Imagine audience in their underwear.
- Audience poll: • Verticals? (Tech, nonprofit, EDU, service, marketing, creative, B2C) Size of business? (<5, 5-25, 25-100, 100+) Job titles? Goals?
- Take a moment and do this with a couple of audience members’ companies.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- 1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- - Accurate good succinct content. Feature and media rich. Viewed often.
- - Accurate good succinct content. Feature and media rich. Viewed often.
- Optimize user experience on any device/ screen size.
- Brand, Target audiences, funnels! SEO - worked!! Image choices Social semi-integration
- Now for a much more complex wireframe process. This design was made around existing site functionality What is the brand? The CTA? The Target audiences?
- - Tons of rotating content. Very updatable More upscale cleaner
- Redesigned around the concept of lots of content. A daily news site. Tons of content. From multiple sources. Landing pages for search play into the Ad model Target audiences? CTAs?