SEO, Social Media, PPC Advertising and more Internet Marketing

1. INTRODUCTION TO
DIGITAL
MARKETING
OWERLY.COM

2. SEARCH ENGINE
OPTIMIZATION

3. ANALYZE
Domain Authority
https://www.thehoth.com/domain-authority-checker/
Alexa Rank www.alexa.com
Backlinks
https://moz.com/researchtools/ose/

4. ANALYZE
Google Analytics
https://www.google.com/analytics/
Google Webmaster Tools
https://www.google.com/webmasters/

5. KEYWORD RESEARCH
https://adwords.google.com/home/tools/keyword-planner/

6. ON-SITE OPTIMIZATION
Title Tag
<title>Order the best, organic cakes in Vancouver Online
Today!</title>
Meta Description
<meta name="description" content="Cakes Vancouver maker
Little Cake Shop is your best choice for Birthday Cakes,
Wedding Cakes and more! (800) 555-5555" />

7. CONTENT
High-value, Original
Click Behavior
Keywords in Headings, lists, Alt Image Attributes
Menus

8. BACKLINKS
Links from Trusted Sources/Sites
Major News Networks
Real Government Sites
Real Education Sites
Reputable Charities

9. BACKLINKS
Local Directors
Guest Posts
Requested Links – Friends, Employees, Manufacturer,
Affiliates, etc.
Find your competitor’s backlinks

10. AVOID
Keyword Stuffing
Off screen Text
Text the same color as the background
Automated Programs
Link Exchange/Community
Buying bad links

11. SOCIAL MEDIA
LOCK-IN CUSTOM URL/BRAND
YouTube www.youtube.com/owerlyTV
LinkedIn www.linkedin.com/company/owerly
Pinterest www.pinterest.com/owerly/
Instagram www.instagram.com/theowerly/
Facebook www.facebook.com/TheOwerly/
Google+ plus.google.com/+Owerly
Snapchat @theowerly

12. CUSTOMIZE
Custom Art – Banner, Logo, Background, Header
Watermark
bio - searchable, benefits/copy, keywords
profile picture

13. CONTENT
How-to video
Explain how they can use your product/service
DIY
Unboxing
Cartoons
Music Video and Music covers
Impersonations
Collaborations and Cross-promotion with other creators

14. CONTENT
Integrate your product or service into a storyline
Animation
Sound Effects
See what other successful channels/videos are doing
Trending topics, News, Current Events
Seminar (i.e. on your area of expertise), tips, advice
Contests

15. CONTENT
Trending Topics buzzsumo.com
Keywords
Hashtags Hashtagify.me
Playlists

16. CONTENT
LIVE VIDEO:
Facebook
Instagram
Periscope
Call-to-action
Syndicate Hootesuite Free Trial at Owerly.com/Resources

17. ENGAGE
Like Follow Subscribe
Reply to comments
Quote
Direct Message

18. ADVERTISE
Boost
Pay-per-click Ads
Audience Targeting

19. PAID ADVERTISING
Influencer Marketing
Influencer network
Agency
Direct Message

20. PAY-PER-CLICK ADS
Google Ads https://www.google.com/ads/
Facebook Ads
https://www.facebook.com/business/products/ads
Instagram Ads https://business.instagram.com/advertising/
Snapchat Ads https://forbusiness.snapchat.com/
Pinterest Ads https://ads.pinterest.com/
Twitter Ads business.twitter.com/signup/ads

21. PAID ADS
Ad Networks
Solo Ads
Banner Ads

22. COPYWRITING
Features and Benefits
Testimonials
Call-to-Action
Guarantee
Sense of Urgency

23. SALES FUNNEL
Landing Page
Opt-in
Leadpages Free Trial at Owerly.com/resources
E-mail Auto-responder
Aweber Free Trial Owerly.com/resources

24. SPLIT TESTING
A/B Testing
Audience Targeting
Keyword Targeting
Ad Copywriting
Landing Page Content and Graphics

25. ANALYSIS
Budget and Scale
Retargeting
Conversion Tracking-Opt-ins, Sales, Leads
Engagement
OWERLY.COM/RESOURCES