3. My music video uses the following conventions
of real media products…
Setting
Shots
Editing
Sound
4. As I was organising all aspects of the music
video I felt as a producer the setting was very
important . The music video had to have an
appropriate setting which not only fit with the
music genre but the track I had chosen from
the band’s discography. I began my research by
deconstructing similar music videos of a similar
genre.
8. The shoot location was eventually a building
site and so it was expected to change what I
did not expect was that the change to have a
positive effect on the music video. The barn
was stripped to its skeleton all but its roof
making it a very unusual but organic and raw
setting which I wanted from the start.
My two initial ideas were completely
juxtaposed stylistically and based on two
locations organic or mechanical I chose the
organic and so this fit perfectly with the barn
as it changed and morphed into the skeletal
location.
9. It was important that my music video had
recognisable conventions of the music genre.
So when looking for inspiration for shots I
deliberately looked at a variety of different
existing music videos but focused mainly on
three. I began by looking at possible shots for
the music video from the beginning of my
research as this made it easier throughout the
creative production process to visualise and
imagine how the final product would look. This
also allowed me to see how I could change and
develop these conventions for my own video.
10. • Often seen in music videos as it helps create a relationship
between the band and audience
• Often used as it creates iconography by showing the most
recognisable member of the band
• A very emotive shot often used to make the observer more
subjective and included
11.
12.
13.
14. • The upward angel makes the guitarist appear larger, more
powerful and shows their talent
• The upward angle could be associated with the angle
audiences take when watching a live performance
15.
16.
17. • Psychologically dominating
• Tends to create a feeling of ideology for the
viewer/recipient
• When well synced with audio it can create a greater
musical effect on the audience making the image and
sound more powerful
