Jonathan Meiri - Adaptation to the Passengers in the Aviation World
1Strictly Private and ConfidentialBig Data Travel
Who are we?Superfly solves some of the biggest pain points for travellers,collects a mountain of proprietary consumer data, and thenleverages this data to provide suppliers with a platform to targetheavy travellers.
Our VisionToday TomorrowPrice sensitive flight search- “lowest price” ranking for resultsOnline travel agents and meta-search- Identical results with no personalizationDirect suppliers- Multi-channel suppliers for different travel arrangementsFocus on traffic, conversions- Keyword search, SEOPersonalization- Meeting your every need on travel preferencesPrice is not king (total cost is)- Incubating loyalty program rewards as part of planningComplementary channels- Unified channel for all your travel needsFocus on data- Know what the user is worth, leverage identity and location
How can travel brands increase shareamong top 10%?
The future for airlines: Don’t ask, Know!Identify travelers on specific routes that are notcurrently loyal to Air CanadaDeliver tailored offer
Schedule, preferences,history…OTA share of walletElite Statuses & MilesHotel Nights22/08/12 SFO-AUS, UA 5552, BUSINESS CLASS22/08/12 W Austin (08/18/2012 - 08/20/2012)All about the data024681012Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecPricelineExpediaOrbitzVayama
The future: highly engaging experience, basedon your profile and preferencesMultichannel Multi-product