1. 1Strictly Private and Confidential
Big Data Travel

2. Who are we?
Superfly solves some of the biggest pain points for travellers,
collects a mountain of proprietary consumer data, and then
leverages this data to provide suppliers with a platform to target
heavy travellers.

3. Our Vision
Today Tomorrow
Price sensitive flight search
- “lowest price” ranking for results
Online travel agents and meta-search
- Identical results with no personalization
Direct suppliers
- Multi-channel suppliers for different travel arrangements
Focus on traffic, conversions
- Keyword search, SEO
Personalization
- Meeting your every need on travel preferences
Price is not king (total cost is)
- Incubating loyalty program rewards as part of planning
Complementary channels
- Unified channel for all your travel needs
Focus on data
- Know what the user is worth, leverage identity and location

4. How can travel brands increase share
among top 10%?

5. The future for airlines: Don’t ask, Know!
Identify travelers on specific routes that are not
currently loyal to Air Canada
Deliver tailored offer

6. Schedule, preferences,
history…
OTA share of wallet
Elite Statuses & MilesHotel Nights
22/08/12 SFO-AUS, UA 5552, BUSINESS CLASS
22/08/12 W Austin (08/18/2012 - 08/20/2012)
All about the data
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Priceline
Expedia
Orbitz
Vayama

7. The future: highly engaging experience, based
on your profile and preferences
Multichannel Multi-product