InnovationsSupportingSustainable andResilient TourismDevelopmentJerusalem InternationalTourism Summit29 May 2013
2012 – for the first time in history1,035,000,000international tourists(overnight visitors)
2012 – 1 billion opportunities
The importance of tourism1980 – 2012:• International tourism arrivals (more than 3 times)– 279 million ITA– 1,035 million ...
Inbound tourism: WorldInternational tourist arrivals, 1995-2012* (million)530563589 605627678 678 698 689760805851911 9298...
International tourism, World International Tourist Arrivals, millionsource: World Tourism Organization (UNWTO) ©0250500750...
The importance of tourism• Arrivals to emerging economies are expected tosurpass those to advanced economies by 2015:– 30 ...
Areas of InnovationThe Green Economy
The Green Economy• Growth with a Business as UsualApproach is no longer possible• UNWTO/UNEP cooperative effort• Tourism i...
The Green Economy• GOVERNMENTS: where, how and under whatconditions investments in sustainable tourismbring faster economi...
The Energy Scenario• 44% savings of energy consumption in 2050 inrelation to BAUbecause of modal shift (less carbon intens...
The Resources Scenario• 18% savings of water consumption in 2050 inrelation to BAU• 17% savings of net waste disposal in 2...
Areas of InnovationStructural changes
Innovations in the area of structural changes• Changes in the distribution model– the need to ensure that sustainable prod...
Areas of InnovationT&B
The tourism productThe tourism product is– predominantly immaterial, as other serviceproducts– produced in the future– dis...
Innovations in the area of trust and belief• Services enhancing the transparency andcomparability• Reducing the informatio...
Areas of InnovationSafety and Security
Tourists• Tourists are vulnerable as they– are unfamiliar with the (emergency) infrastructure andsystems– unfamiliar with ...
Innovations in the area of safety and security• Pieps Globalfinder– Tours, guides andtravellers– GPS and Iridium based– Se...
Innovations in the area of safety and security• Crisis management canbe now a USP for touroperators• Safety in destination...
Continue to innovateThe travel and tourism sector will reward you!
Thank you!Dr. Dirk GlaesserActing DirectorSustainable Development ofTourismWorld Tourism Organization…………………………………..Tel: +...
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Dr. Dirk Glaeser-Innovations Supporting Sustainable and Resilient Tourism Development - Keynote

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Dr. Dirk Glaeser-Innovations Supporting Sustainable and Resilient Tourism Development - Keynote

  1. 1. InnovationsSupportingSustainable andResilient TourismDevelopmentJerusalem InternationalTourism Summit29 May 2013
  2. 2. 2012 – for the first time in history1,035,000,000international tourists(overnight visitors)
  3. 3. 2012 – 1 billion opportunities
  4. 4. The importance of tourism1980 – 2012:• International tourism arrivals (more than 3 times)– 279 million ITA– 1,035 million ITA• International tourism receipts (more than 10 times)– US$ 103 billion– US$ 1,075 billion
  5. 5. Inbound tourism: WorldInternational tourist arrivals, 1995-2012* (million)530563589 605627678 678 698 689760805851911 9298941,035 mn952996020040060080010001995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*International tourist arrivals (million)39 millionarrivals morethan in 2011
  6. 6. International tourism, World International Tourist Arrivals, millionsource: World Tourism Organization (UNWTO) ©02505007501,0001,2501,5001,7502,0001980 1985 1990 1995 2000 2005 2010 2015 2020 2025 20301.4 billion in 2020 and 1.8 billion by 20301 bn1.8 bn1.4 bnAverage annualgrowth 2010-2030:+ 3.3%+ 43 million
  7. 7. The importance of tourism• Arrivals to emerging economies are expected tosurpass those to advanced economies by 2015:– 30 % of ITA in 1980– 47 % of ITA in 2010– 57 % of ITA in 2030• 2000: 11 | 2010: 14 | 2030: 22
  8. 8. Areas of InnovationThe Green Economy
  9. 9. The Green Economy• Growth with a Business as UsualApproach is no longer possible• UNWTO/UNEP cooperative effort• Tourism is one of the 11economic sectors included in theGreen Economy Report
  10. 10. The Green Economy• GOVERNMENTS: where, how and under whatconditions investments in sustainable tourismbring faster economic recovery, create highquality jobs and reduce poverty while alsoimproving environmental outcomes.• BUSINESSES: how and under what conditionssuch investments are at least as profitable asother investments.• SHAREHOLDERS: how and under whatconditions green investments in sustainabletourism are likely to yield more stable/secureand even higher returns.
  11. 11. The Energy Scenario• 44% savings of energy consumption in 2050 inrelation to BAUbecause of modal shift (less carbon intensive transport: electrified train andcoach), behavioral changes (shorter-haul trips), better energy management(setting targets and benchmarking for hotels), technological advances in fuelefficiency• CO2 emissions will descend 52% by 2050 inrelation to BAU
  12. 12. The Resources Scenario• 18% savings of water consumption in 2050 inrelation to BAU• 17% savings of net waste disposal in 2050 inrelation to BAU• Biodiversity conservation: highly profitable(benefit/cost ratio of 3 to 75), low-cost investment
  13. 13. Areas of InnovationStructural changes
  14. 14. Innovations in the area of structural changes• Changes in the distribution model– the need to ensure that sustainable productionremains rewarded– Outbound and inbound operators• Georeferenced Services• Storyworlding and Transmedia
  15. 15. Areas of InnovationT&B
  16. 16. The tourism productThe tourism product is– predominantly immaterial, as other serviceproducts– produced in the future– distance between place of purchase andwhere service is providedand consequently a trust or belief product
  17. 17. Innovations in the area of trust and belief• Services enhancing the transparency andcomparability• Reducing the information economic insecurity• Supporting trust and belief measures
  18. 18. Areas of InnovationSafety and Security
  19. 19. Tourists• Tourists are vulnerable as they– are unfamiliar with the (emergency) infrastructure andsystems– unfamiliar with many risks of the place and society– not prepared for extended stays– and often not familiar with the languages of thedestination• But they are looking for ‘the other thing’• And do what they are usually are not doing
  20. 20. Innovations in the area of safety and security• Pieps Globalfinder– Tours, guides andtravellers– GPS and Iridium based– Search and rescueassistance and insurance– Global coverage
  21. 21. Innovations in the area of safety and security• Crisis management canbe now a USP for touroperators• Safety in destinationscan be an USP
  22. 22. Continue to innovateThe travel and tourism sector will reward you!
  23. 23. Thank you!Dr. Dirk GlaesserActing DirectorSustainable Development ofTourismWorld Tourism Organization…………………………………..Tel: + 34 91 5678 118Fax: + 34 91 5713 733email: dglaesser@unwto.orgwww.unwto.org

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