The importance of tourism1980 – 2012:• International tourism arrivals (more than 3 times)– 279 million ITA– 1,035 million ITA• International tourism receipts (more than 10 times)– US$ 103 billion– US$ 1,075 billion
The importance of tourism• Arrivals to emerging economies are expected tosurpass those to advanced economies by 2015:– 30 % of ITA in 1980– 47 % of ITA in 2010– 57 % of ITA in 2030• 2000: 11 | 2010: 14 | 2030: 22
The Green Economy• Growth with a Business as UsualApproach is no longer possible• UNWTO/UNEP cooperative effort• Tourism is one of the 11economic sectors included in theGreen Economy Report
The Green Economy• GOVERNMENTS: where, how and under whatconditions investments in sustainable tourismbring faster economic recovery, create highquality jobs and reduce poverty while alsoimproving environmental outcomes.• BUSINESSES: how and under what conditionssuch investments are at least as profitable asother investments.• SHAREHOLDERS: how and under whatconditions green investments in sustainabletourism are likely to yield more stable/secureand even higher returns.
The Energy Scenario• 44% savings of energy consumption in 2050 inrelation to BAUbecause of modal shift (less carbon intensive transport: electrified train andcoach), behavioral changes (shorter-haul trips), better energy management(setting targets and benchmarking for hotels), technological advances in fuelefficiency• CO2 emissions will descend 52% by 2050 inrelation to BAU
The Resources Scenario• 18% savings of water consumption in 2050 inrelation to BAU• 17% savings of net waste disposal in 2050 inrelation to BAU• Biodiversity conservation: highly profitable(benefit/cost ratio of 3 to 75), low-cost investment
Innovations in the area of structural changes• Changes in the distribution model– the need to ensure that sustainable productionremains rewarded– Outbound and inbound operators• Georeferenced Services• Storyworlding and Transmedia
The tourism productThe tourism product is– predominantly immaterial, as other serviceproducts– produced in the future– distance between place of purchase andwhere service is providedand consequently a trust or belief product
Innovations in the area of trust and belief• Services enhancing the transparency andcomparability• Reducing the information economic insecurity• Supporting trust and belief measures
Tourists• Tourists are vulnerable as they– are unfamiliar with the (emergency) infrastructure andsystems– unfamiliar with many risks of the place and society– not prepared for extended stays– and often not familiar with the languages of thedestination• But they are looking for ‘the other thing’• And do what they are usually are not doing
Innovations in the area of safety and security• Pieps Globalfinder– Tours, guides andtravellers– GPS and Iridium based– Search and rescueassistance and insurance– Global coverage
Innovations in the area of safety and security• Crisis management canbe now a USP for touroperators• Safety in destinationscan be an USP
Continue to innovateThe travel and tourism sector will reward you!