Here is full Final Project of 10 elements of good marketing plan.

1. 1
Table Of Contents
Mindsight.pk:.................................................................................................................................. 2
Describe About Your Business:...................................................................................................... 2
Conduct a Situation Analysis:......................................................................................................... 3
Define You Customers: .................................................................................................................. 3
Strategize Your Market Plan: ......................................................................................................... 4
Sale or Demand Measurement:....................................................................................................... 4
Marketing Budget: .......................................................................................................................... 4
Integrate Your Marketing Communication: ................................................................................... 5
Identify Sales Channels: ................................................................................................................. 5
Track Marketing Activities:............................................................................................................ 5
Evaluate Your Progress: ................................................................................................................. 6
Conclusion:..................................................................................................................................... 6

2. 2
Mindsight.pk:
Mind Sight is a Motivation, Success Stories, counseling, and technology blog. The website
covers latest technology news and writes about motivation. We aim to provide a 24/7 TV online
covering the topics mentioned above.
Mind Sight is encouraging and motivating other writers who are quite and rather passionate
about the world of technology and entrepreneurship in Pakistan and who also want to work with
Mind Sight. Mind Sight team has been full of energetic and charismatic individuals from varied
walks of life, they have varying educational backgrounds. We are working in unison to bring you
the entire and interesting content which you are able to see on our homepage.
Describe About Your Business:
Mind Sight write articles about Motivation, Success Stories, counseling, and technology and also
entertain sponsor content.
Our Rich Content will help customer to increase knowledge get motivation and update people
with latest technology news.
Beside this we also write about how to earn online, to decrease the rate of unemployment in our
country.
It’s a startup Founded by Osama Awan, Young Entrepreneur and student of BBA (Bachelor of
Business Administration).

3. 3
Our Business is very profitable in near future because IT industry is developing rapidly in
Pakistan and there is very low compilation in IT field.
Our Business will grow because we good team of content writers and our unique visitors are
increasing continuously.
Our Present Geographic marketing area is Pakistan. But in near future we will expend it.
Conduct a Situation Analysis:
Before Starting our Project we have done proper research on our project, so we come to know
about our Strengths, Weaknesses, Opportunities, and Threats.
STRENGTHS WEAKNESES
 More than 20000 visitors
 More than 350 organic keywords
 Good Team of content writers
 MOU With 5 Leading Blogs
 20% Readers in whole country
 More Backlinks of Competitors
 Low CPC than European’s Countries
OPPORTUNITIES TREATS
 No Tax in IT Sector
 Rapidly Growth of IT Industry
 Continuously Change in Google
Policies.
 Blocking of Google Adsense in
Pakistan
Define You Customers:
Our Main Competitors are Dawn Blog, Pakistan Today, Parhlo.pk, Seakho.com and
TechMash. And they also target Pakistan.
Every Visitor is important for us while perfect customer is one who read our articles
regularly.
Our Most Customers are male of age between 25 to 55 and our current customers from
Pakistan.

4. 4
Our Most of the readers read about motivation articles. And currently we are not reaching to
international Customers and in near future we will reach them with proper SEO.
Our Customer values our writing skills and uniqueness in our content. Our content is always
Plagiarism free.
Strategize Your Market Plan:
Our Direct Competitors are TechMash and Seakho.com and they are creating proper Backlinks
and doing proper SEO at national as well as international level. We are not doing it due to lack of
revenue and team.
Our Business Depend upon CPC (Cost per click) and in near future we want to compete in
Europe because of High CPC.
Sale or Demand Measurement:
The Demand of quality content is very high on internet because people need rich content and
that’s why our unique visitors are increasing day by day.
While in future users of internet users are increasing day by day so we have plan to expand our
team and add more categories on some trending topics.
Marketing Budget:
In Internet word there are two ways of marketing first is SEO while 2nd
one is Social Signal, and
we are using both methods as our business is new so we spend our 40% in marketing to attract
we customers we use Social Signal we boost our posts according to people’s interest, for
marketing purpose definitely we use internet beside this we also sponsor events we had sponsor
3 events so far first one is Hult Prize at Foundation University 2nd
one is Entrepreneur Meetup at
F11 Islamabad while 3rd
one is Freelancing leading to Entrepreneurship at Foundation
University. We are using Googe Analytics tool to check the result of marketing plan and after
comparing all plans we come to know that SEO is most cheap and highly effective method.

5. 5
Integrate Your Marketing Communication:
We are well aware of the fact that to increase the life span of our business we should consider the
4Ps and highly concentrate on these things.
 Price:
Our Business is not ordinary business we do not charge directly from customer, our articles are
free for all we earn through sponsor content and google ads.
 Product:
Our Product is our quality content on our 4 trending categories, we also have copy rights of our
content if someone copy our content we have right to complain google.com.
 Place:
Our Product is our quality content we offer our content to everyone in any place who want to get
motivation for our article or want to get information about latest technology we welcome our
very visitor. We Believe Respect your Visitor on your website.
 Promotion:
Effective promotion is one of the important in business we are also promoting our business
through Digital Media marketing and by sponsoring different events.
Identify Sales Channels:
As our business is not Ordinary business so we do not have any sale channel customer can read
our articles directly.
Track Marketing Activities:
To check out the Effectiveness of each activity we track our activities on regular bases.
Online Marketing is piece of cake for Digital media marketers we can easily track our marketing
activities through Google Analytics tool after every promotion we can easily check that from
which area our traffic is coming. And which topic is trending now a days.

6. 6
Evaluate Your Progress:
Evaluation is last and most important step in our whole plan in this step we keep our eye upon
every step whether it is working properly our as desired and planed in this step we determinate
the success of each marketing step.
Some Evaluation results are listed below:
Our Goal is 1 Million visitors every month, we have not reached our goal so far but we achieved
our 1st
Mile Stone to get 50k traffic every month we are trying our best to reach our goal.
We have good team of Digital Media marketers so our every marketing activity is successful so
far. And our business is in Profit after each and every expense its giving us good amount of
profit.
Conclusion:
In this whole journey we had learned many things, Blogging is not only our profession it’s also
our passion we had learned about startup eco system as well as we learned many things about
latest technology, we had learned how to manage business and how to achieve maximum success
in minimum recourses. And at the end I just want to say “Invert towards your goal”
.

7. 7