https://eyeseeyounow.com/seo-optimization-companies/ Spring Cleaning Your SEO Strategy

1. Spring Cleaning Your SEO Strategy
SEO Optimization Companies – Spring is in the air! The spring
season always has been known as a time for fresh starts.
Cleaning and tidying your home and office is key for feeling
refreshed and refocused. Fresh starts are great in every area of
your life, including business—your business’s digital marketing
plan could use a good spring cleaning each year, too!
When it comes to digital marketing, it’s important to remember
that best practices and popular marketing methods are always
changing, and new techniques are constantly developing. It’s
easy to end up trailing behind the trends or to be left saddled
with an outdated and ineffective search engine optimization
(SEO) plan. Spending some time reviewing your plan with your
professional digital marketing team every spring is vital for
keeping your business relevant and firmly in the sights of your
target market. This is called an SEO audit. Your audit can be
addressed from both technical and content-related angles:
fine-tuning your marketing plan in both areas is essential for
maintaining and increasing your digital footprint.
Today, staying on track for growth in your business is directly
related to your digital marketing plan. It is critical to spend time
reevaluating your business goals every so often, so you can
effectively revamp your SEO strategy to continue down a
positive path. First, review your current SEO strategy with your
digital marketing company to assess what has worked well for
your business in the past. Check to see which techniques
attracted clients or customers, which ones helped maintain
your client/customer base, and which things did not work to
your advantage. Evaluating your SEO progress will help you gain
a greater understanding of which areas need to be addressed
differently to be more effective.
A frequent check of your links is important, so adding it to your
website spring cleaning task list is a great idea. Review all the
links you have to make sure they are not broken/do not lead to

2. dead URLs. If you find any such links, you will need to make
sure they are redirected away from pages that no longer exist.
Doing this will help you maintain your current client/customer
base and keep other consumers on your site, so they convert to
loyal clients or customers as well. It will also preserve your
business website’s place high on the search engine results
pages (SERPs).
It’s also important to keep your eye on essential SEO elements
of your digital marketing plan like keyword research. Reviewing
keywords is critical because they are a part of your SEO tags
across your website; strategic keywords should be assigned to
each page of your website to make sure consumers searching
for the type of content on each page find it as easily and
efficiently as possible. The keywords associated with your
business need to be high value in that sense.
Another important SEO element to review is directly related to
keywords: meta data. Meta data includes things like title tags
and meta descriptions. These need to include strategic
keywords to clearly, accurately, and briefly describe the
contents of each page of your website for consumers who find
your business on a SERP. It should be adjusted after
identification of missing, incomplete, or duplicate meta data—
you should avoid keyword stuffing (i.e., overuse of keywords)
and make sure to have unique, but concise tags.
Refreshing the content on your business website is another
excellent step you can take towards creating a better user
experience for your target audience, while also improving your
SEO. Make sure your contact information is updated and easy
to find on your site as your first step here. Next, review and
sort your existing content, and then check out which content is
working well to engage your target audience and build traffic;
and remove anything that isn’t positively impacting your
business—working with your skilled digital marketing team is
the most efficient way to do this. An additional task here is to
optimize any images you have on your site, making sure they

3. are appropriate/relevant, as well as being sized correctly and
having alt text that includes keywords. This audit will help you
to determine what content needs an update and what new
content you need to add to your website.
You will benefit from working with digital marketing
professionals to update and tighten your SEO plan. Adjusting
your current SEO plan or creating a new plan during the spring
can ensure you’re moving in a positive direction, drawing you
closer to your business goals. SEO spring cleaning allows you to
identify things that are holding your business back, so you can
have a fresh start. Designating time each spring to revamp your
digital marketing and SEO strategy allows you to implement the
most up-to-date marketing methods and techniques so your
business remains competitive.
Do you have any questions about how a professional digital
marketing company can help you with your digital marketing
and SEO spring cleaning? Reach out any time to Eye See You
Now (ESYN), an Austin, Texas-based digital marketing company
focused on enhancing the digital presence of your business.
Our committed SEO specialists have the knowledge and skills to
effectively boost your SEO rankings and drive consumer
conversions. Please contact the marketing experts at ESYN to
discuss a revamp of your digital marketing strategy and SEO
plan; we are ready to address your needs during a free
consultation. The professional digital marketing specialists at
ESYN are ready to assist you with growing your business by
keeping your business website current and relevant.