David Hawking, pre-eminent information retrieval researcher and Funnelback's Chief Scientist, gave this talk on the need for a Search Master within all but the smallest organisations at a Funnelback Seminar in London on March 31st, 2010. Even if there isn't an individual with that specific job title, the responsibility for maintaining, improving and monitoring search needs to be prioritised and clearly assigned. David's presentation covers the reasons why search is so vitally important and the tools which can improve search results.