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Squiz Seminar - Optimising Online Channels: Nick Peart, Clearswift

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A case study showcasing how Clearswift manage their multilingual websites and how they are using the contexts funtionality of Squiz CMS to deliver personalised content to their website visitors.

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Squiz Seminar - Optimising Online Channels: Nick Peart, Clearswift

  1. 1. Multi-lingual sites in Matrix and Squiz CMS <ul><li>Nick Peart </li></ul><ul><li>Director of Corporate Marketing </li></ul><ul><li>@N_Peart </li></ul>
  2. 2. Context
  3. 3. a brief history in time… <ul><li>2008 December – Selected MyMatrix </li></ul><ul><li>2009 February – Launched Clearswift.com </li></ul><ul><ul><ul><ul><ul><li>Rolled out EN, DE & JP versions </li></ul></ul></ul></ul></ul><ul><li>April – Partner Portal in German and English </li></ul><ul><li>September – Trialed micro sites FR, SP, IT </li></ul><ul><li>2010 October – archived the DE,EN Partner Portal </li></ul><ul><li>2011 July – Migrated to Squiz CMS EN, JP, DE July – Hired Phil for anlytics </li></ul><ul><li>August – All about context </li></ul>
  4. 4. June 2011 – Clearswift Digital World HQ JP CEE
  5. 5. Multilingual MyMatrix
  6. 6. It is all about Cloning
  7. 7. Clone, change
  8. 8. Challenges
  9. 9. _edit (easy edit suite) <ul><li>Workflow </li></ul><ul><li>Easier editing and management </li></ul>
  10. 10. Connecting to Marketing System
  11. 11. Asset #98677, #98777, #99400
  12. 12. Asset #11506 (Language context)
  13. 13. The problem HQ AMS UK APAC JP CEE INT
  14. 14. <ul><li>‘ We have really everything in common with America nowadays except… </li></ul>of course, language’ The Canterville Ghost (1887)
  15. 15. Multilingual English (GeoIP)
  16. 16. Asset #11506 (Language context)
  17. 17. Context.
  18. 18. Digital World October 2011 HQ AMS UK APAC JP CEE INT
  19. 19. Design Layer Live Chat
  20. 20. Design Layer Nested Content
  21. 21. Key learnings <ul><li>Multi-Lingual sites need to be complete </li></ul><ul><li>Use webpaths in Squiz CMS </li></ul><ul><ul><li>www.clearswift.com/apac/ </li></ul></ul><ul><li>Nested content for the areas of the site that are static but ‘ localised ’ </li></ul><ul><ul><li>Even nested content within nested content </li></ul></ul><ul><li>Make use of Snippets for content that is always same </li></ul><ul><li>Remember … If you edit a page the link to the master is broken </li></ul>
  22. 22. Thank you, any questions? <ul><li>Me: Nick Peart </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @N_Peart </li></ul><ul><li>Mobile: +44 7971 265992 </li></ul><ul><li>Referenced technologies: </li></ul><ul><li>Live Chat: Olark </li></ul><ul><li>www.Olark.com </li></ul><ul><li>Marketing System: StrartegyMix </li></ul><ul><li>www.strategymix.co.uk </li></ul>

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