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Squiz's Director, Stephen Morgan, delivered this presentation at the The Publishers Association's Digital Publishing Forum at University College London.
The theme of the February event, "Measuring the Reader" focussed on the ways in which digital publishing can be monitored, analysed and optimised. Steve's presentation on Web Analytics gives an outline of the why, what and how of effective analytics. It outlines the way that analytics should be approached in order to get useful data which can feed back into improving the web experience for the benefit of both users and the organisation.