This document contains 15 marketing quotes from various experts on topics such as the importance of focusing on the buyer, the power of word-of-mouth marketing and social media, how your website is your greatest marketing asset, the importance of data-driven marketing decisions, and how brands are now defined by what consumers say about them rather than what companies say.

1. 15 Marketing Quotes to Fuel your Business
Strategy

2. When you start with what’s at stake for the
buyer, you earn the right to their attention.
Jake Sorofman
“

3. Word-of-mouth marketing has always been
important. Today, it’s more important than
ever because of the power of the Internet.
Joe Pulizzi & Newt Barrett
“

4. SEO is not something you do anymore. It’s what
happens when you do everything else right.
Chad Pollitt
“

5. Think RELEVANCE over UNIQUENESS.
Otherwise, you will become uniquely irrelevant.
Josiah Go
“

6. Don’t keep lowering your prices.
Awareness may be your problem.
Josiah Go
“

7. Your website is your greatest asset. More
people view your webpages than anything else.
Amanda Sibley
“

8. "If you have more money than brains, you
should focus on outbound marketing.
If you have more brains than money, you should
focus on inbound marketing.
Guy Kawasaki
“

9. Marketing is telling the world you’re a rock star.
Content marketing is showing the world you are one.
Robert Rose
“

10. Marketing is too important to be left to the
Marketing Department.
David Packard
“

11. What you prefer or what your
designer prefers doesn’t matter if
it’s not getting you conversions.
Naomi Niles
“

12. "The key is, no matter what story you tell, make your
buyer the hero." -- Chris Brogan
“

13. Marketing without data is like
driving with your eyes closed.
Dan Zarella
“

14. Don’t build links.
Build RELATIONSHIPS.
Rand Fishkin
“

15. A Brand is no longer what we tell the consumer it
is. It is what consumers tell each other it is.
Scott Cook
“

16. We don’t have a choice on whether we DO social
media. The question is, how WELL we DO IT.
Erik Qualman
“

18. LET’S WORK TOGETHER
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