This document provides marketing advice and recommendations using song lyrics as metaphors. It suggests that marketing should be strategic and focus on the customer journey. Content should demonstrate value, be transparent and tell customers' stories. Metrics and testing are important to improve efforts. Marketing automation, personalization, and disruptive approaches can help drive leads and sales. The overall message is that marketing requires planning, focus on the customer, and continuous improvement.

1. Marketing Music Basics

2. Here’s how to transform marketing
into "Gold on the Ceiling“
- Black Keys

3. Marketing is strategic. Don't “Hold
up, hey”. Think about the “Next
episode." Dadadadada ….
- Dr. Dre

4. And CMOs are
owning more of
the IT budget.
"Ain't That Good
News"!
- Sam Cooke

5. Because good content can get your
deal “Signed, Sealed, Delivered.“
- Steve Wonder

6. But Does Content Marketing
have you struggling with
where to start? “You are Not
Alone."
- Michael Jackson

7. Good marketing content should “Rock Your Body”.
Well, your customer’s digital body language.
- Justin Timberlake

8. Customers

9. If you haven't spoken with a customer
for “The Longest Time”, you're doing
it wrong.
- Billy Joel

10. There's always "Two
Sides to Every Story".
Tell your customer's
side.
- Etta James

11. Are you proactive with
your customer
relationships or is it
reactive and "All
Apologies"?
- Nirvana

12. Still talking about how great you are?
"You're so vain". Focus on the
customer.
- Carly Simon

13. "You've "Got to be real" in your
content. Big words don't impress."
Cheryl Lynn

14. Map your buyer's journey. Look at
"Every Little Step" they take.
- Bobby Brown.

15. Engage your customers.
Make them the focus. They'll
be “forever yours,
Faithfully“.
- Journey

16. Don't market
with a “Poker
Face”. You have
no secrets.
Market with
transparency.
- Lady Gaga

17. Stop being "Paranoid" about what your competitors
might learn. You have no secrets. Be transparent.
- Black Sabbath

18. Develop a welcome campaign for new
customers and followers. Tell them I'm "Glad
You Came".
- The Wanted

19. "Oops! .. I did it again”. I pushed my
product and lost sight of the customer
value.
- Britney Spears

20. Content Creation

21. Define your story and make it
"Human". Be relative and real.
- The Killers

22. When writing copy always ask "So
What?". This helps in uncovering the
true value.
- Pink

23. Cut the copy. Write snackable
content. Work on “Little Talks".
- Of Monsters and Men

24. Your email subject
line should "Just
Give Me a Reason"
why I should read
your email.
- Pink and Fun.

25. Support global marketing efforts with
transferable communications. Show
some "International Love".
- Pitbull

26. Support your content
with strong metrics.
Facts will make you "2
Legit 2 Quit".
- MC Hammer

27. Demonstrate value and
become customer
obsessed. Only then will
your competitors “Beat It“.
- Michael Jackson.

28. Don't just write. Tell a
story with some
“Sweet Emotion“.
- Aerosmith

29. Are marketing buzzwords
giving you “Vertigo”? Me
too. “Give me something I
can feel."
- U2

30. Does content creation have you in a
"Stranglehold"? Audit, reuse, and
repurpose what you have.
- Ted Nugent

31. Could you “Use
Somebody” to help
with content
development? Look at
what you already
have. It'll “Make You
Notice."
- Kings Of Leon

32. Is Your Marketing Message “Bouncing
Round the Room?” Focus!
- Phish

33. Lyricize Social And Mobile

34. Customers should love your transparency
not "love the way you lie".
- Eminem.

35. What's your social
strategy? Are you
finally using social
media, “At Last”?.
- Etta James

36. "Don't get by on your
own”. Effective social
marketing can't be done
“Alone."
- Heart

37. Mobile content should
be "Dynamite". Short
& explosive. Mobile
users want to act fast.
- Taio Cru

38. "You're not going to reach
my Telephone”, so try
connecting via social media.
- Lady Gaga

39. Strum Through Subscription And
Forms

40. Is your content "Overprotected"?
Become more accessible.
- Britney Spears

41. Don't kill me with form
fields. Ask for only
what you need and
“Send Me On My
Way".
- Rusted Root

42. Your unreasonable form
fields Make me “feel like
I've been locked out of
heaven“.
- Bruno Mars

43. Create a communication subscription
center so customers can say "I want it
that way“….
- Backstreet Boys

44. “Here I Go Again”, giving
you info you already have.
Don't ask for data you
already have.
- Whitesnake

45. … as well as to "Regulate" your
unsubscribes.
- Warren G and Nate Dogg

46. Do your marketing
campaigns deliver a
"Return to Sender"?
Implement a data
cleansing process.
- Elvis Presley

47. Sales And Revenue Make A Sweet
Sound

48. Does your buy-cycle last
"A Thousand Years"?
Nurture and lead score
to improve the cycle
- Christina Perri

49. "Do the “Tracks of Your Tears” lead
back to poor revenue performance?"
- Smokey Robinson & The Miracles

50. Are there "Blurred
Lines" between
marketing and sales?
This is a good, time to
integrate your
systems.
- Robin Thicke

51. Commit to your sales
teams. Tell them "I
won't give up in us".
- Jason Mraz

52. "Cupid, draw
back your bow
and let your
arrow go
straight to my
prospects
heart".
- Sam Cooke

53. Qualify opportunities so sales isn't
saying "Call Me Maybe".
- Carly Rae Jepsen

54. Because business
is real-time, it can't
be a "slow ride" or
you'll miss
opportunity
- Foghat

55. "Even the best fall
down
sometimes”, but
focus on
enablement and
finally “Collide”
with sales.
- Howie Day

56. Use Revenue Performance Management
to track the "Circle of Life" of
opportunities
- Elton John

57. Nurture prospects until their ready.
Sales “Will Wait for You” to be
qualified.
- Mumford & Sons

58. Target The Right Notes

59. Behavior based
marketing
campaigns will
trigger a “Rhythm
of Love” with
prospects.
- Plain White T's

60. Segment & target
by geography. You
could see
"Changes in
latitudes, changes
in attitudes".
- Jimmy Buffett

61. Personalize and target your marketing
communications. They shouldn't just be a
"Drive By".
- Train

62. If prospects
have “99
Problems”
then Money
Ain't a Thing.
If it is, move
On To the
Next One.
- Jay-Z

63. "Billie Jean is not
my lover" and your
product is not a fit
for me. Target
your audience &
focus.
- MJ

64. If your marketing is a “tragedy’ let
your customers be the “remedy”.
They can bring "clarity“
- Zedd

65. Find The Beat With Marketing
Automation

66. "If I had
$1,000,000" I'd
invest in
marketing and
sales technology
and expertise.
- Barenaked
Ladies

67. "Who Can It Be Now?” Use Marketing
Automation sales tools to convert
unknown visitors.
- Men At Work

68. Are your web visitors
“Strangers in the
Night”? Convert with
content.
- Frank Sinatra

69. Get marketing buy-in from the “Suit
and Tie” bunch….
- Justin Timberlake

70. "I Always Feel Like Somebody's Watching
Me”. Sell, don't stalk with marketing
automation.
- Rockwell

71. The Final Verse

72. "It's All Been Done”. Challenge
yourself to be original.
- Bare Naked Ladies

73. But some of your marketing should
be disruptive. It’s ok to “Push It".
- Salt-N-Pepa

74. Become a
disruptive
marketer.
Start an
"Uprising".
- Muse

75. Develop a "Hall of Fame" of your
customers. Highlight all they've
accomplished.
- The Script.

76. "Wannabe” their vendor? Ask. They'll
tell you what they want, what they
really really want.
- Spice Girls