This Presentation Includes: 1.SWOT ANALYSIS 2.MARKET RESEARCH 3.OBSERVATION ACCROSS CATEGORIES 4.TARGET MARKET 5.DISTRIBUTION CHANNEL 6.SERVICES 7.FINANCE COSTINGS 8.FORECASTING 9.TECHNICAL SUPPORT 10.ADVERTISING AND PROMOTION 11.FUTURE SCOPE

1. GOMOVERS

2. ABOUTUS
'GO-MOVERS', the company needs no introduction. The first Indian Packers and
Movers company, “GO-MOVERS” has made availing Luggage services a smooth experience. “GO-
MOVERS” was started in Jan 2020 by Five NMIMS graduates. ‘GO-MOVERS’ serves as an
efficient transport aggregator and bridges the gap between luggage owners and commuters.
Instead of travelling to a location in such difficult situations, “GO-MOVERS” partners with
numbers of “STRANDED TEAM and owner “, add a touch of modern technology to the whole set up,
where people could book service at short notice through their app. “GO-MOVERS” is India’s
homegrown ride-hailing app with about 60% market share (as of AUG 2020) in India with users
across 100 cities of India and 15 lakh deliver-partners.
Driven by a hyperlocal approach, “GO-MOVERS” is committed to its mission of building mobility of
luggage for a billion people. Staying in line with its mission, “GO-MOVERS” has also ventured
into normal and fast booking services.

3. SWOTAnalysis
Strengths:
1.High demand in
COVID scenario.
2.Less competition in
the market.
3.Founders have
experience in both
tech and marketing
domain.
4.Strong R & D.
5.Awarded for
Operational
Excellence.
Weaknesses:
1. Limited brand
awareness.
2.Terms and
conditions over
transportation
companies keep
of changing for
containment
zones in this
scenario.
3.Lack of skilled
manpower.
Opportunities:
1.Business can be
expanded later on
to include
services like
parcels within a
city.
2.Some CSR
activities can help
to build good
brand images.
3.Company can
offer contracts for
regular costumers
and companies.
Threats:
1. Its innovative
services can be
copied.
2.Threat of
entering new
player in this
industry.
3.Tough
competition
from local and
domestic
service
providers.

4. MISSION:
IT WAS FOUNDED IN 2012 WITH THE VISION TO BE THE EASIEST AND MOST CONVENIENT
PACKERS AND MOVERS IN BANGALORE AND OTHER CITIES OF INDIA. OUR PROJECTION AMONG
OUR PEERS HAS GIVEN US AN EFFECTIVE SUSTAINABLE MODEL TO DEVELOP CUTTING-EDGE,
TECH-DRIVEN SOLUTIONS THAT SIMPLIFY YOUR LIFE. ITS MANDATE IS TO DISRUPT
TRADITIONAL HOME MOVING INDUSTRY AND DEVELOP SCALABLE BUSINESS MODELS THAT
SHOW FINANCIAL GROWTH AND PROMISE. OUR ONLINE PLATFORM REVOLUTIONIZES
THE MOVING BUSINESS. THE PLATFORM IS A UNIQUE, ONLINE MARKETPLACE FOR MOVING
YOUR HOME. IT ALLOWS YOU TO SEARCH, FIND, LOOK UP. AND SELECT MOVERS WITH
COMPLETE CONFIDENCE.
Vision:
OUR AIM IS TO PROVIDE A TIME CONSCIOUS, COST EFFECTIVE PACKING AND MOVING SERVICE
TO OUR CUSTOMERS AND MAKE THEIR TRANSPORTATION , RELOCATION MODEL AN EASY ,
EFFECTIVE ONE.

5. MARKETRESEARCH
The packers and movers’ industry is among those few business sectors that have
gained rapid growth in the last 4-5 years. Having been a niche segment once, the
packers and movers’ market is now on the radars of many new entrepreneurs and
franchisors that are looking to start their own business.
Being a service-oriented business, it’s among the most preferred options for
entrepreneurs that are willing to establish their venture without infusing a lot of
capital. The service can be initiated with minimal investment that doesn’t even require
a massive office in a popular business locality.

6. The main motive to come up with “Go-Movers” was to introduce something which
is recently consuming a large space in the market after COVID-19 scenario.
“Go-Movers” is a Limited-Liability-Company whose main motive is to provide
customers the best of their needs and fulfil their demands with an ease.
Our exceptional teams, staffs, and co-workers are ready to get on the board, so are
you…?”
(C.E.O)

7. A clear vision is what every tech startup needs to establish from the very start.
Essentially, this falls to the pile of responsibilities of the CTO (chief technical officer)
who best knows the technicality and can actively pinpoint problems and articulate
different solutions for them.
“Technology is best when it brings people together”
(C.T.O)

8. Every startup should have a hustler on board. Keshav is someone who always aims to sell the product
built by the team. Known as the chief sales officer, the CSO is a person, he is responsible for turning a
brilliant idea into flowing profits.
“I love deadlines when it comes to sales and finance!!!“
(C.S.O)

9. In a world full of startups and ideas, there must be a person who knows how to
pull the ropes. Simran is experienced in connecting the dots and give as many
shout-outs as possible when introducing a tech startup to the
digital marketplace.
“If I was down to my last dollar, I would spend it on public relations”
(PR)

10. CMO's are generally responsible for planning, developing, implementing and monitoring
the overall business marketing strategy. Yashashvi is good at market research, pricing,
product marketing, marketing communications, advertising and public relations.
”A brand is no longer what we tell the consumer tell each other it is”
(CMO)

11. KEYFINDINGSOFOURMARKETRESEARCH:
• Compared to last year, there is a 44% upsurge in online search for Packers & Movers.
• The top 3 markets that have seen the maximum growth are: Pune (85%), Kolkata (76%) and
Ahmedabad (61%), indicating high-levels of movement and relocation in or out of these cities.
• The other markets have seen the following growth: Hyderabad (47%), Mumbai (45%),
Chennai (44%), Delhi-NCR (42%) and Bangalore (25%).
• Kolkata has seen a 250% growth in the Packers & Movers Outside India category. This
indicates significant movement of population from Kolkata to cities abroad. Chennai is the
second highest in the country in this category with a 186% growth.
• In COVID scenario, there is a sudden increase in demand for such services because a lot of
students and outstation employees shifted to their hometowns till situations get back to
normal.

12. OBSERVATIONACROSSCATEGORIES:
• Packers & Movers Outside India is the category that has seen the maximum
growth in the last one year – a growth of 72% across all cities surveyed.
• Packers & Movers Within City has seen a growth of 38% across all cities
surveyed. Companies like dunzo have recently started these intra-city
services and have seen a rise in demand.
• Car Carriers category has seen a growth of 29%, while Packers & Movers
Within India has seen a growth of 26% across all cities surveyed.

13. OTHERINTERESTINGFINDINGS:
• Bangalore is the only city that has seen a 7% de-growth for Car Carriers in the last
year.
• By contrast, Chennai has seen a staggering 176% growth in the Car Carriers
category.
• The leading packers and movers in India are Agarwal Packers, Shifting Solutions,
Manish Cargo Movers Pvt. Ltd.
Considering all these factors, we decided to start a company which has services like
professional packing, Domestic Relocation, Insurance cover for parcels,
storage/warehousing, Local shifting, corporate shifting, Car transportation.

14. TARGETMARKET
Whom do we plan to deliver our services to?
• Student Hostels/PG:
In India, with the emerging infrastructure and need for educational institutions, coaching's,
there are some great startups and student housing companies like stanza living, youth
housing, student housing which provide good services for students. Due to the sudden
instructions, restrictions in lockdown, a lot for people who travelled to their hometowns for
10-15 days have left behind their possessions in their hostels. We plan to contact the
owners of these companies to create awareness about our business so that their costumers
can take benefit of our services.
• Companies with multiple outlets in a city
Companies like anytime fitness, cult fit, 7/11 might require services like intra city shifting,
domestic relocation.

15. •Medical Shops
With high demand in sanitizers, daily medical tablets, masks and other medical
things in need for an emergency can be delivered by tying up with companies like
apollo pharma. (which have a chain of medical stores) so that these can be delivered
throughout a city.
•Helping local kirana stored to get their products delivered
With increase in online shopping and pantry services, a lot of kirana stores suffer
since they don’t have a network to get their products delivered.
We offer then contracts to enable such services but only in selected cities.
•Anyone who has interest in services that we offer can easily approach us through
their website.
• Startups who are trying to deliver services from flea markets like Sarojini market,
Banjara Market etc. on Instagram need some companies who can deliver products
safely from one city to other. We wish to work with such companies and startups.

16. DISTRIBUTIONCHANNEL
Our main concern in current scenarios is to ensure that we approach maximum number of
people in our community and serve them,
For that to be fulfilled, we are currently adopting “B2C Distribution “pattern which sub-divided
into three stages:
1). Direct: Includes Company and Consumer only,
2). Indirect: Includes an Intermediary which acts as a supplier to locations which are not
currently in our region,
3). Hybrid: A combination of Direct and Indirect mode of Distribution,

17. PROCESS
• We Reach Consumer’s destination and pack their luggage (For confirmation we take
support of web conferences).
• According to the weight of the luggage and its delicateness we transport it to the
nearest transporter (Air, Rail, Road, Cargo)
• The transporter then carries the luggage to a desired location with proper care and
handling,
• Once the luggage has reached a location, local distributors make sure that the luggage is
safely delivered to the consumer,
• Final process for verification is done followed by vote of thanks,

18. OURSERVICES
As shifting specialists, we are dedicated to providing you with reliable, professional service to meet all your
needs.
• Professional Packaging:
We offer housecleaning service and are prepared to pack, box, load, unload, and unpack all your luggage for
every aspect of the relocation - as well as offering carpentry, television, and AC installation services.
Our careful skilled movers are trained to safely pack items of varying size, value, or fragility - from pianos
and pins, to bookshelves and furniture.
• Domestic Relocation:
With our comprehensive domestic relocation services, we make relocating a hassle-free process for you. We
are well equipped to handle even the most demanding relocation challenges. Our trained crew will ensure
that all your possessions and assets are handled with care and transported safely to the destination.

19. • Insurance Cover:
Our insurance cover protects a freight transporter for any damage and/or loss to third party
goods whilst in their possession for transit. Depending upon the circumstances, accidental
damage cover and legal defense cover can also be arranged under one convenient policy.
• Home Relocation:
Before you plan on the moving and relocation, we will have to plan out on how to co-
ordinate and have an organized relocation without messing up anything to make your
moving home process an easier one
• Local Shifting:
We have the professionals who know the right packing method to pack all your household
stuffs and move them safely to the desired location that fits your requirements perfectly.

20. PLANSPOSTPANDEMIC:
• Storage / Warehousing:
There may be items in your home that you don’t use often or are too dear to discard. Like the
grandfather's clock, or the colonial furniture that you can’t just let go. Why let this take up valuable
living space, or clutter it, when you can store it away safely in our storage containers?
• Corporate Shifting
Everything at Go Movers from the home survey to determine the quantum of items to move, to the
pricing engine that generates instant quotes, to the overall management of your move, is process
driven through technology.
• Car Transportation
Go Movers' Quality Vehicle Packers & Movers for Bike and Car Transportation in India Move your
Vehicles Quicker and Safer through our State-of-the-art Vehicle Transport Service.

21. DELIVERYPARTNERS:
• Ekart Logistics Courier:_
 eKart Logistics is in-house supply chain division of Flipkart. It was earlier called Flipkart Logistics but was
later re-branded in year 2010 to market to other e-commerce players. Anyone can use eKart to ship their
orders.
 With over 2500 conveniently located offices serving over 3900 PIN Codes spread all over India, eKart is
doing very well across India. It serves about 10 million shipments in a month and provides same-day
delivery guarantee in 13 cities. For other 50 cities, it provides In-a-day delivery guarantee
• Blue Dart:-
 Blue Dart Express Limited is an international logistics company. The company was established in year
1991. The company has its registered office in Mumbai.
 It serves about 220 countries worldwide and covers around 33867 locations in India. With over 69
warehouses located at major metros in Ahmedabad, Bangalore, Chennai, Delhi, Mumbai, Kolkata and
Hyderabad, it is doing extremely well.

22. • DTDC:-
Desk to Desk Courier & Cargo is an Indian courier delivery services company,
headquartered in Bangalore, Karnataka. DTDC handles 12 million shipments every
month. In 2012, it acquired a 52 percent stake in Eurostar Express of Eurostar of
UAE. In April 2013, DTDC acquired 70% of Nikkos logistics.

23. BUILDING
• Commercial structure-office
• Acquisition - Rent
• Rent 25k
• Area 252 sq. ft
• Address- Mahalaxmi tower, Mumbai.
• Nearby- phoenix mall

24. START-UPCOSTS
Particulars Cost(in rupees)
Rent Deposit 50,000
License 10,000
Vehicles 8,00,000
Telephone 30,000
A/C 60,000
Fans 3000
Weighing machine 8000
Furniture 1,00,000
Other Resources(Computer,Printer etc. 1,50,000
Packing machine 50.000
Advertisement 7,00,000
Stationery 5000
Packing Material 80,000
Fire Extinguisher 4,000
Total=20,50,000

25. FIXEDCOST
Particulars Cost(in rupees)
Rent 25,000
Electricity 20,000
Driver 8000
Helper 8000
Employees 25,000
Owner 25,000
Fuel Charges 20,000
Telephone Charges 500
Advertisement 5000
Total=1,36,500

26. CALCULATIONOFBREAK-EVENPOINT
• Fixed Cost=1,36,500(in rupees)
• Margin per order=150(in rupees)
• Target Customer per month=5000
• Target Customer per day=16
• Target Customer per hour=1

27. MONTHLYFORECASTING
Months No of orders Profit/Loss Surplus/deficit in target
1 3500 Loss -1500
2 5500 Profit +500
3 7000 Profit +2000
4 5010 Break-Even 0
5 8000 Profit +3000
6 5600 Profit +600
7 5000 Break-Even 0
8 4000 Loss -1000
9 6000 Profit +1000
10 8800 Profit +3800
11 7000 Profit +2000
12 10000 Profit +5000

29. P&LPROJECTIONFORTHE13TH MONTH
Particulars Quantity Rate Total
A Sales Revenue 15400 300 46,20,000
B Variable Cost 15400 150 23,10,000
C Gross Profit=A-B 23,10,000
D Total Fixed Expenses 1,36,000
E Depredation 10,000
F Operating Profit/Loss 21,64,000
G Taxes 20,600
I Net profit/loss 21,43,400

30. TECHNICALSUPPORT
For fast and efficient interaction and storing clients order our team has made a
WhatsApp chat bot which will take the clients order details and then relay to the
concerned department.
The chat bot will:
 Take the client pickup and drop-off location and will calculate the estimated pickup
time and the time it will take to deliver.
 Will have option to track the ongoing shipment
 To seek resolution on any query you have
 Can opt to get live SMS updates on your shipment
After the completion of the basic process the client will get a call from the distribution
team for the conformation of the shipment and other details if required.

31. This will ensure:
 Fast process due to minimal human interaction
 Fast determination of cost and time by calculating distance
For better convenience and more features our team will create a website which will
have :
 A well-developed tracking system
 User account
 A secure payment gateway
 User friendly interface

32. There will be an inquiry form which will
take basic details and the PR team will
get back to you regarding you query as
early as possible.

33. We will also have a feedback form where you can write to us any
suggestion you want or grievance you may have.

34. ADVERTISINGANDPROMOTION:
The methods of promotion that we plan to adopt:
1. Pamphlets in newspaper
2. Exhibition & events
3. Digital marketing
• Online PR
• Pages on social media Platforms like Instagram, Facebook etc
• Approach content marketers
• Television advertising
• Sponsored Content
4. Banners on roads
5. Google paid ads
6. Radio Advertising

35. FUTURESCOPE
• ONLINE FOOD DELIVERY
The future of the online food delivery sector in India can be gauged from the high investments
pouring in for the big players Zomato and Swiggy, which have received huge investments from
foreign investors. Zomato’s valuation reached $1.1 billion with $200 million investment from Ant
Financial. The investment is expected to boost its technology and expand its foothold globally.
• We aspire to work with such companies to expand intra city delivery services.
• Whenever we see increase in our profits, we plan to expand our workforce to as to provide
better experience to our costumers
• Since companies like dabawalas, in cities like Mumbai, use cycles and local trains for delivery.
We wish to collaborate with them to expand our business and give more cost-effective
experience for our customers in the field of logistics.

36. THANKYOU!