Influencer marketing involves using influencers to spread a brand’s message to their followers. Social media is the platform that makes it possible. Influencers enjoy considerable power to influence their followers, and this makes them valuable for marketing products and services.

1. Role Of Influencer Marketing
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3. Influencer marketing involves using
influencers to spread a brand’s message to
their followers.
Social media is the platform that makes it
possible. Influencers enjoy considerable
power to influence their followers, and
this makes them valuable for marketing
products and services.
Influencer Marketing

4. Importance Of An Influencer
Influencer marketing helps to increase
brand awareness and reach audiences
that traditional ads don’t.
This marketing tool also influences
people and helps to attract a focused
and relevant audience.
Influencer marketing runs on trust and
has a high ROI.

5. MICRO-INFLUENCERS
These are the individuals with smaller followings on social media, typically in the thousands or
tens of thousands. However, they have high engagement rates and much more focussed
targeted audiences. They are more affordable than celebrities and are more authentic; they
post real and factual content which their followers actually trust on and can relate to.
MACRO INFLUENCERS
They’re unlikely to be found on red carpets but can sometimes have as many as millions of
followers on social media and are very well-known in their respective niches. They could be
executives, journalists or bloggers, and are often regarded as thought leaders in their sphere of
expertise.
NICHE/MEGA INFLUENCERS
These are social media celebrities with over a million followers. They have the highest reach
levels and engagement per post. However, all this comes with a price, and usually, only big
brands in the industry can afford them.
Types Of Influencers

6. • Influencer Marketing Helps In Increasing Brand Awareness
• Influencer Marketing Reaches Where Traditional Ads Don’t
• Influencer Marketing Actually Influences People
• It Helps You In Attracting Focussed And Relevant Audience
• Influencer Marketing Runs On Trust
• Influencer Marketing Has A High ROI
Benefits of Influencer Marketing

7. Marketing According to a survey by Buzzoka; Instagram is the top choice for brands for
influencer marketing, followed by YouTube.
In 2023, Instagram is expected to remain the top choice, followed by TikTok and YouTube.
80% of brands plan to spend more on influencer marketing due to its high business
impact.
Top Social Media Platforms for Influencer

8. Conclusion Influencer marketing is a valuable branding strategy
for businesses in today’s competitive environment. Brands should
focus on building relationships with influencers and providing
value to them in return. Identifying the right influencers for your
products or services can help maximize the benefits of influencer
marketing.
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