3. Millennials: Why Do they Matter?
Millennials surpassed baby boomers as the largest age
demographic, and have the highest spending power,
which is important when it comes to the future of
SOBEWFF.
4. Demographics
● Age: 21-34
● Income: $35,000-$100,000
● Occupation: Entry-Level-Senior
Level Professionals
● Education: College students,
College Graduates
● Race: Non-Latino White,
Hispanic, multicultural
bilinguals
Psychographics:
● Experientials (into trying
new activities)
● I-am-Me-ers (self-guided,
individualistic)
● Societally Conscious (care
about the environment
and forms of life)
8. PHOTO FUN
● Several photo booths can be found
throughout different parts of the venue.
● Guests can instantly download and
upload their photos to their social
media.
● Innovative photo spots will attract
guests to post their experiences on
social media.
9. THEMED-
GARDENS
● Innovative photo spots will attract guests
to post their experiences on social media.
● Distinct themes allows the festival transmit
a trendy and lifestyle feel.
● Various, themed-areas provides guests
with the access to specific food and/or
drinks respective to the designated area, as
well as photo-based activities.
10. PARTNER
WITH
TASTEMADE
● SOBEWFF can create a partnership
with and/or gain a sponsorship with
Tastemade.
● Considered the “Food Network” for
millennials, with over 25 million followers
on Facebook alone.
● Food demos and other events can be
sponsored by Tastemade and possibly
feature some of their chefs.
● 1.5 billion monthly views.
● Leverage their social media accounts,
such as SnapChat, to include “stories”
throughout the SOBEWFF.
11. PARTNER WITH
RELEVANT
INFLUENCERS
*71% of millennials rely on social media and
influencers when making purchase decisions.
@thefoode - Miami Based Foodie Blogger
@forkyeah.miami - Miami Based Foodie
Blogger
12. COOK WITH
A CELEBRITY
COOKING WITH
CHRISSY PARTNER WITH CHRISSY
TEIGEN
● Leverage current relationship with
2018 SOBEWFF hostess Chrissy
Teigen.
● Have a VIP exclusive Cooking With
Chrissy cooking demo/interactive
event.
● Available to 40 guests, additional
price to regular ticket admission.Instagram: 13.6 Million Followers
Twitter: 6.8 Million Followers
13. EMPHASIZE
VEGETARIAN
+
VEGAN
OPTIONS PARTNER WITH
RAWVANA
● Vegan cook influencer. She has a vegan
recipe and lifestyle blog, with 1 million
followers.
● Have a stamp (seen to the left) on all
tents or menus offering vegetarian
options.
14. EARLY BIRD
TICKET
SPECIALS
*Tickets will be on sale for only one week
before regular ticket sales, available to
students only - 250 available per university.
I. Offer 10% student
discount
II. Installment plan
III.Cost & Revenue
IV.Increase attendance
V. Exclusive & VIP Events
*Students (i.e. current students and recent
(2012-2017) graduates)
According to Emarketer, Instagram usage is particularly strong among millennials.There are about 48.2 million millennial Instagram users in the US.
Festivals like Coachella have a signature landmarks where people obsess over. It allows their photos to make a statement.
