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State of Events

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THE STATE
OF EVENTS
FEATURING CALLIE CLEARY OF THE CASTLE GROUP

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WHO WE ARE
WE’RE A SMALL BUT NIMBLE BUNCH OF
CREATIVES. AND WE LIKE IT THAT WAY.
FROM POST-PRODUCTION TO LIVE
STREAMING,
W...

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97%
AROUND 97% OF B2B EVENT MARKETERS SAID
PHYSICAL EVENTS MAJORLY IMPACT
THEIR BUSINESS OUTCOMES.

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State of Events

  1. 1. THE STATE OF EVENTS FEATURING CALLIE CLEARY OF THE CASTLE GROUP
  2. 2. WHO WE ARE WE’RE A SMALL BUT NIMBLE BUNCH OF CREATIVES. AND WE LIKE IT THAT WAY. FROM POST-PRODUCTION TO LIVE STREAMING, WE LOVE USING VIDEO TO BRING IDEAS TO LIFE.
  3. 3. 97% AROUND 97% OF B2B EVENT MARKETERS SAID PHYSICAL EVENTS MAJORLY IMPACT THEIR BUSINESS OUTCOMES.
  4. 4. CALLIE CLEARY, CMP CALLIE CLEARY, CMP CALLIE CLEARY, CMP SENIOR EVENT DIRECTOR THE CASTLE GROUP
  5. 5. WWW.THECASTLEGRP.COM
  6. 6. IN PERSON EVENTS ARE BACK, BUT HYBRID IS HERE TO STAY HUGE VALUE IN FACE-TO-FACE CONNECTIONS AND ENGAGEMENT BUT COMBINING A VIRTUAL COMPONENT CAN INCREASE AUDIENCE FOR THOSE WHO CAN’T ATTEND IN PERSON EXPANDS REACH TO GLOBAL AUDIENCE SAVES COSTS ON TRAVEL AND EVENT SIZE ENVIRONMENTALLY FRIENDLY INCREASES ROI .
  7. 7. INCREASED FOCUS ON HEALTH, SAFETY & SECURITY Security Saftey INCREASING EVENT SECURITY, PARTICULARLY WITH LARGE GROUP GATHERINGS ENSURING PROPER CHECK-IN AND NAME BADGE VERIFICATION DATA PRIVACY PASSWORD PROTECTION OR MULTI AUTHENTICATION-SIGN-ON OPTIONS FOR VIRTUAL EVENTS, INTRANETS TOUCHLESS TECHNOLOGY HAND SANITIZER STATIONS MORE EVENTS OUTDOORS
  8. 8. 85% TRAVEL ALONE IS RESPONSIBLE FOR 85% OF AN EVENT’S CARBON FOOTPRINT
  9. 9. INCREASED FOCUS ON ECO-FRIENDLY, SUSTAINABLE EVENTS SMALLER, MORE FREQUENT EVENTS IN MULTIPLE LOCATIONS – CAN EVEN CONNECT THEM VIRTUALLY FOR ONE LARGER EVENT HELD IN MULTIPLE LOCATIONS EVENTS CLOSER TO HOME (SHORTER/NO TRAVEL) COMBINATION OF LIVE, HYBRID & VIRTUAL EVENTS THROUGHOUT THE YEAR
  10. 10. HEADLINING CONCERTS UNIQUE ENTERTAINERS TEAMBUILDING, CSR ACTIVITIES, WELLNESS ACTIVITIES, INTERACTIVE SESSION FORMATS SPECIALTY CLASSES SHIFTING CONTENT TO INCLUDE EXPERIENCS
  11. 11. Warehouses, museums, art galleries, gardens, barns Hotels are meeting this need by adding more nontraditional spaces – rooftops and outdoor venues More events outside of the hustle and bustle of the city – with ridesharing apps it is making it more practical to have events outside of the regular downtown/city venues Still need to have power, internet, all the same logistical needs apply NON-TRADITIONAL VENUES GET MORE POPULAR
  12. 12. EVENT APPS GET MORE POPULAR Think beyond the standard content. Use the platform to push notifications and truly engage the audience. This is your opportunity to talk WITH th crowd. Your platform is where all the content should live. Agendas, speaker bios, networking information, live streams, teaser content - these are just a few things that can help both audiences. NOT JUST FOR REGISTRATION PICK A PLATFORM FOR ALL AUDIENCES
  13. 13. USING EVENTS FOR MARKETING/PR OPTION OF INCLUDING A VIRTUAL COMPONENT BROADENS THE REACH AND GIVES ACCESS TO EVERYONE – SOME COMPANIES ARE SIGNIFICANTLY REDUCING, OR ELIMINATING THEIR CONFERENCE FEES FOR USER GROUPS TO EXPAND THEIR REACH AND SHIFT THEIR MESSAGING TOWARDS MORE MARKETING USING CLIPS OF SESSIONS/CONTENT FROM THE EVENT FOR POST-EVENT MARKETING, ON-DEMAND CONTENT .
  14. 14. SUBTITLES TRANSLATED FEEDS AMERICAN SIGN LANGUAGE ACCESIBILITY IS NO LONER A "NICE TO HAVE"
  15. 15. SOURCE FARTHER OUT IN ADVANCE 1 3 5 ALWAYS HAVE A PLAN B BE REALISTIC ABOUT BUDGET TAKE AWAYS 2 USE DATA COLLECTION TO HELP ANTICIPATE ATTENDEES’ WANTS/NEEDS BE COGNIZANT OF AGENDA TIMING AND INCLUSIONS 4 5

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