The document discusses the constraints, project management, time management, communication management, meeting the brief, and lessons learned from a project creating promotional materials for a funeral director business. There were some minor legal and regulatory constraints around using logos that the client addressed. Project management and meeting deadlines went well. Time was managed efficiently through meetings and work in college. Communication through phone calls and texts was effective. The requirements of the original brief were met by creating various materials. Lessons included experience with freelance work constraints and the importance of communication and organization.

1. EVALUATION
OliWalwyn

2. Discuss the constraints you experienced in the project
from a legal (copyright), regulatory (ASA) and
financial perspective.
■ Legal and regulatory constraints are an item that I had to
consider in the production stage of my project. Luckily, my
client owns an independent business and so there weren’t as
many considerations as if I chose to do a bigger business or
corporation. However, there were still constraints. I had to
query about the organisation that my client is a part of so that
I could use their logo to legitimise my work without breaching
any copyright laws. She reassured me that this was fine and
that she has a flexible contract with the Ecclesiastical
Planning Services.This meant that she was able to use the
logo in any promotional materials that she uses to advertise
her business. I used the logo in my work to make it look to a
professional standard.
■ There weren’t any constraints from a financial perspective
that I had to consider.

3. Discuss how well you managed the project.
■ The project was well managed.The communication was
seamless, the time management was of good standard and
the deadlines were met for the client.They have the material
that they can use to promote their business as agreed.
■ There weren’t any major drawbacks or problems that held me
back from working to the deadlines.There was a slight issue
regarding whether or not I was able to photograph an actual
funeral as the client felt she didn’t have appropriate customers
at that time. I overcame this quickly and didn’t let it affect the
quality of my final work.

4. Discuss your time management and how you worked
to the agreed timescales.
■ I worked well to ensure that the deadlines that I had
arranged with the client were met and reached.
During the two week period, I met with my client
twice – once to refine the brief and do the initial
photoshoot and a second time to get feedback of
my ideas and production.These two visits meant
that I kept my client in close communication to
ensure that expectation were met.
■ I feel that my time management during the project
was efficient. I was in college every day that I wasn’t
seeing my client to use Photoshop and edit my
photographs and use them in my production.

5. How well did you manage communications?
■ The communication between me and the client was
primarily conducted through phone calls and text
messages.This ensured direct and straight forward
arrangements and not sitting in email inboxes for days
on end. I think that this is definitely the best method to
use, especially with a tight production time of 2 weeks.
It needed to be concise, clear and quick and I think that
this is how I managed it.
■ There were a few points in the project where I didn’t
see or speak to my client for a few days, but I think that
this is okay as we were clear about the arrangements
that we made.

6. How did you meet the requirements of the brief and
achieve your agreed outcomes?
■ To the right is the original brief that I agreed
upon with with client. I sat down with her and
arranged the logistics of what she would like
creating or improving for her business.
■ I used the brief as the criteria that I needed to
meet for the project. I experimented with all
the different types of products that was listed
by her. I kept in mind that she uses lots of
different types of media and so made lots of
different versions and resolutions of each
finished piece to fit this.
■ I made that business look attractive to those
who are looking for a funeral director in the
time of grief. It sells that brand that is
recognisable to her customers.

7. What have you learnt here that could help you in
future tasks?
■ I’ve learnt a lot about the real trials, tribulations and
considerations that those who do freelance design work have to
deal with. It’s been insightful to see that style of work put into
practice and it’s good to say that I have some experience in that
type of work now.
■ I’ve had to learn to work independently and make my own
arrangements with the client. Communication has been vital in
being organised and working to tight deadlines.
■ Overall it’s been a productive and insightful few weeks and I feel I
could talk about the experience in potential job interviews that
relate to the project.