Oli Walwyn evaluated whether their finished pieces for a homeless awareness campaign were fit for their intended purpose. They created posters, logos, and merchandise items to raise awareness of homelessness and change attitudes. Oli analyzed each piece and compared them to similar works, finding that their designs effectively communicated the message and were appropriate for the target audience. Oli also reflected on how the finished works aligned with their original intentions and ideas, and believed the techniques and content used would have impact on the public.

1. Task 7 Evaluation
Oli Walwyn

2. Are your finished pieces fit for
their intended purpose?
• I think that my finished pieces are fit for the intended purpose I
outlined in my planning documents. The ideas that I had have been
developed into the final product which I think fits what they are
designed to do.
• In my aims and consideration sheet, I outlined a number of logistical
issues that I might come across in my research and production tasks
such as financial issues and ethical and social considerations. These
are the criteria of which my production needed to follow so that they
fit their intended purpose and have the correct audience.
• I have selected all of my finished posters, logos and merchandise so
that I can access and evaluate whether it fits the intended purpose
for this project.
• The intended purpose for this campaign is to bring about national
change, to change attitudes and to raise awareness of homelessness.

3. Fit for intended purpose- poster
• Here is one of my finished posters. The intended purpose for this
poster is to bring about national change, to change attitudes and to
raise awareness of homelessness. I feel that this poster effectively
handles these purposes. It uses negativity to play on the audiences
emotions and make them think about why homeless people is
something that’s been accepted by society.
• I think that the blue highlighted
font stands out against the dark
grey background, and there is
the same effect with the
homeless man. This aesthetically
emphasises and reinforces the
intended purpose, which is also
complimented by the ‘take
action.’ and the fist in the
bottom left corner of the poster.

4. Fit for intended purpose- poster
• This is another one of my finished posters. I feel that it draws sympathy and
empathy from the audience as it makes them consider the situation and
effects of homeless on regular people. It uses language and text to be
emotive about how it feels to be homeless, which might make the audience
consider or reconsider their attitudes towards homeless people.
• I think that the monochrome of
the poster works well to
reinforce and add to the
emotions that the poster plays
on. I have polarised the
homeless man to make him
stand out and make it so he
doesn’t fit with the style of the
image. I think that it also helps
that you can’t see the man’s
face as it makes his appearance
depressed and recluse.

5. Poster comparison
I think that my poster fits with the conventions of
similar styles of work. They all use a combination of
image and text to appeal to the audiences sensitivity
and sympathy. It could be to do with how the text is
positioned (such as in the bottom right poster) or what
is conveyed in the language (such as the middle right
poster) – in my poster it’s both.
These similar posters use black or white text as it’s
more impactful and direct. In my poster I’ve used black
and white text depending on the light available in the
background. I think this stands out and makes people
more likely to acknowledge it
The branding is an important feature in this type of
poster. Brand recognition amongst an audience is a key
selling feature, even when it comes to a charity
campaign. The middle right poster uses ‘Simon On The
Streets’ in a stylised font whereas my poster uses ‘Help
The Homeless’ in the logo. I think this is an important
part of legitimatising and finishing off a poster in this
style.

6. Fit for intended purpose- poster
• This is another one of my finished posters.
It uses a black and white image of someone
sleeping rough on the streets. The text is
wobbly and insecure which is metaphorical
for the lifestyle a homeless person lives and
I think fits the style. It feels messy and
confused and might make people think
about how it is living on the streets.
• Like the other posters, the purpose of this
poster is to bring about national change, to
change attitudes and to raise awareness of
homelessness. I feel that it accomplishes
these things and the message within it is
clear. It doesn’t need clarification with a
large title stating a fact as it’s clear what it’s
trying to say with the imagery and emotive
words that it uses.

7. Fit for intended purpose- logo
• This is one of my finished logos. It needed to be relevant to the issue,
aesthetically pleasing and eye-catching. It also follows the conventions
and patterns of similar logos such as Starbucks and various other
brands. There is a visual element or design in the center of a circle and
the text follows the path on the inside of the circle. This shows that
the logo is fit for the intended purpose and is effective. It has the
potential to do as well as other successful brands/companies.

8. Fit for intended purpose- logo
• Here is another logo that I made. This one combines the visual
elements and text to make it a sort of hybrid logo. Below I have
compared my logo to that of Adidas and Vans which are similar in that
they are simple, and both use a combination of text and image. For
example, in the Vans logo, the V is stylised with a line that spans the
lengths of the text. I tried to imitate this technique and used a house
silhouette as the letter H in house. This shows how my logo fits in
with the conventions of popular logos.

9. Fit for intended purpose- logo
• Here is the final logo that I made (the bottom right). I used a visual
element to define the idea of the charity which is similar to these to
very famous and recognisible brands. They are in similar styles and
use an oval shape as their template for the logo.
• The purpose of the logo is to help support the brand and be visually
attractive and eye-catching. I think that it achieves all of these
criterion. The black-on-yellow colour scheme makes it stand out and
bright. The text and hand outline are easy to read and not over
complicated.

10. Fit for intended purpose- merch
• These are some of my favourite t-shirt designs for the merchandise
section of production. The purpose of designs is to raise awareness of
the issue of homelessness while also being stylish and attractive. I
think that I succeeded in doing so.
• The designs are relevant and look good – I would certainly wear it. I
felt it was hard to find a good balance between relevance to
homelessness and attractiveness. Homelessness is an inherently ugly
and displeasing issue and so I had to use symbols and elements of
homelessness and incorporate these into creative designs.

11. Merchandise Comparison
Above are some more t-shirt designs that I made for my homeless campaign. I think the
designs represent my brand – the same as how the crisis ones do. They all have their
logo on them so they are recognisible. They are all relatively simple designs and carry
the message of the campaign – for example the crisis t-shirt below has the slogan
‘homelessness end here’ whereas one of my t-shirts has ‘help the homeless’.
These are all fundamentally the same.
I think mine look authentic and could
be sold as part of a campaign.

12. Fit for intended purpose- merch
• Here are my designs for some mugs that will be a part of
my merchandise. I think that they are appealing designs,
especially compared to other charity mugs like the cancer
charity mugs on the right. I think my mug designs look the
part and work for their purpose – to raise awareness. My
‘why is this acceptable?’ mug design also has
‘www.helpthehomeless.com’ on it to legitimatise it – it
looks more professional like the pancreatic cancer mug
with ‘pancreaticcanceraction.org’.

13. Fit for intended purpose- merch
• Here are additional designs I have done
for my merchandise. I thought about what
fits in with the theme of homelessness
that people could buy and be relevant to
the cause. I think that the wallet looks
stylish and the design on the mug is
quirky and appealing. The purpose of
these are obviously to raise awareness
and campaign for homelessness. They are
both items that will be seen by other
people and so self-advertise the cause. I
am pleased with the out come of these
items.

14. Do they communicate your
message clearly?
• I would say that they convey the messages I intended
for them clearly. The theme of my work represents the
ideas that this campaign is about - support for people
who are homeless.
• I used a variety of slogans and name ideas such as
‘help the homeless’, ‘why is this acceptable?’ and ‘take
action’. This all reinforces the ideas of change and
activeness and so communicates the message clearly.
• My products also use a variety of symbols and imagery
to visually aid the audience. These feature
recognisable hands which is effectively sign language
and figures that are curled up inside a house. They act
as visual stimulation which might be more impactful
than the text in the product and so are important.

15. Are they appropriate for your
target audience?
• The target audience for my social issue is very broad
and extends to every adult that isn’t homeless.
Because of this, I had to make my work as accessible
and relatable as possible. If anything it was more of a
challenge than having a niche audience as it meant
that everything I did I was considering whether it was
appropriate for the whole spectrum of my audience.
• I’ve avoided anything offensive or explicit. However,
some of the posters I’ve made play on the emotions
of the audience and are very negative so could be
inappropriate for children in that respect.
• My work contains images of homeless people
sleeping rough and so in an extreme censorship
environment, this could also be deemed
inappropriate for some audience. Generally speaking
this work doesn’t exclude anyone from seeing it.

16. Compareandcontrastyouroriginalintentionswith
theoutcomesyou have arrivedat.
• Here are some original mind maps for my ideas:
• At this stage of production I was mind-mapping
ideas to see what would be most appropriate for
topic of homelessness. I went into as much detail as
was necessary until I had a range of ideas to choose
from. The concepts in particular on the homeless
poster ideas mind-map foreshadow the poster
designs that I made during my product phase.

17. Compareandcontrastyouroriginalintentionswith
theoutcomesyou have arrivedat.
Here shows the original
ideas in comparison to the
finished posters. I have
used these ideas in
production which shows
how the outcomes are
similar to the original ideas.

18. • Here is a
comparison to my
original
merchandise ideas
to the final
products.
• I’ve taken the most
appropriate
merchandise ideas
and turned them
into designs that
work well with my
topic and branding.
• Perhaps to make
some improvements
I could start
mocking up some of
the other ideas and
turning them into
actual designs.
Compareandcontrastyouroriginalintentionswith
theoutcomesyou have arrivedat.

19. What impact do you think your advertising
campaign will have on the public?
• I think that the work I have produced is
strong and impactful and will make
people question their own views on
homelessness. I think that the posters I
have produced are particularly good at
this. If I saw this in a public place like a
railway station or in a town square it
would certainly get to more and be
more effective than the average brand
poster or advertisement.
• Even the nature of my final logo design
is very direct. It doesn’t use any
euphemisms or symbols that try to
mask the issue. It depicts exactly the
issue that the campaign is about and is
honest with the real facts and issues
about surrounding modern
homelessness.

20. How effectiveare the techniquesyouhaveused?
• I like to think that the techniques I have used in my production have
been effective. I have followed the conventions and traditions of each
medium of branding and campaigning – logos, posters and
merchandise.
• The ways and styles I’ve used text and imagery in each different
setting looks professional and authentic. For example, the way I’ve
used text on the mug suits that type of product and looks
appropriate. I’ve put a link to the website along the bottom curvature
of the mug and branded it along the handle as I thought this would be
most appropriate. Another example is the text around the outer ring
of the help the homeless logo which is a common style among logos
and looks legitimate.

21. Is the content effective? - Poster
• I think that this content is effective.
They offer high contrast styles and
direct imagery and use of language.
• These posters have an insubordinate
tone to them and use title phrases like
“Why is this acceptable?” and strong
words such as ‘disturbed’ and
‘suffering’.
• Out of the final production, I would say
that the posters are
some of the most
effective and stronger
works. The images are
saddening and
overwhelming negative
to have a sharp affect
on the audience.

22. Is the content effective? - Merchandise
• I think that the purpose of this content
is to appeal to the audience. I think
that as far a homeless charities go, this
merchandise is very effective at
promoting the issue of homelessness
and appealing as attractive to the
audience.
• These wears and accessories promote
the ‘help the homeless’ brand. They all
use similar imagery and so would be
effective if they were released as a
collective. The designs are also similar
to some of the elements used on my
logos and on my posters. This
consistency adds to the effectiveness
and professionalism of my work.

23. Is the content effective? - Logo
• I think that my final logos are effective. They
each offer a different style/theme/brand to my
work and the idea of homelessness.
• The first logo uses the brand name ‘Safe
House’ with the H stylised to the image of a
house. This promotes the idea of the charity
being a safe place for homeless people to go.
• The second logo uses the bright and colourful
idea of a hand offering to help someone:
‘Helping Hands’.
• The third logo idea uses a actual imagery of a
homeless man who looks sad and depressed in
a house – it highlights accurately what the
issue is about.
• All of these ideas are simple and have been
used effectively to make a visually pleasing
logo that fits my social issue of homelessness
appropriately.

24. What are the technicalaesthetic qualitiesof
yourwork?- Poster
• There are a range of technical qualities that I have incorporated into
my work.
• In this poster, I wanted the inside of the title text – “Why is this
acceptable?” to match the same texture and style as the grey brick in
the background. I did this by duplicating and sandwiching the layers of
the text and background. I think this has worked well. I then used a
blue drop shadow in the blending options of the text to make the text
stand out more.
• Another aesthetic quality in this piece is
the dark background in contrast to
homeless man. This is done by using the
ellipse marquee tool around the
homeless man, select inverse and
changing the brightness and exposure
in Image > Adjustments. This gives
contrast and makes the homeless man
stand out against the background.

25. What are the technicalaesthetic qualitiesof
yourwork?- Poster
• In these two posters I’ve used similar technical
aesthetic qualities. In the poster to the right, I’ve
used Edit > Transform to change the shape and
arrangement of the text, making it look weary
and bent. This adds to the style of the poster and
compliments the imagery and message that the
poster contains.
• In the bottom right poster, I’ve used the
transform tool to put the text on an angle to
make it look like its part of the back wall and the
ground respectively. This works well as it looks
like it’s more a part of the scene rather than just
random.
• I’ve used the ellipse marquee section tool again
to select the homeless man and used Image >
Adjustments > Polarize to make him in great
contrast to the background and to match it fit in
with the style of the black and white text.

26. What are the technicalaesthetic qualitiesof
yourwork?- Merchandise
• The technical qualities of the merchandise section
is slightly different to posters and logos. It was
more about how to fit and adapt the existing
elements of my work onto different merchandise
items.
• On the white-grey t-shirt, I’ve used the same image
as in my poster but I’ve adapted the title to make
use of the space available on the t-shirt. I’ve
changed the colour of the drop shadow in Blending
Options > Drop Shadow to make it match the
colour of the t-shirt.
• On the blue t-shirt, I used a stroke on the fist to
make it stand out against the blue background. I
did this by using Blending Options > Stroke. On the
crimson t-shirt, I used another stroke, this time
white, on the homeless emblem to make it have
more contrast and stand out.

27. What are the technicalaesthetic qualitiesof
yourwork?- Merchandise
• Again, I had to adapt the existing elements
onto my merchandise. This meant
changing the positioning, the style and the
colour schemes of my elements, logos and
brands.
• For example on the mug in the top right,
I’ve completed changed the positioning,
colour and style of the title text. I’ve used
a number of blending options such as
stroke and drop shadow to make the mug
aesthetically pleasing but also not too
complex as to not put people off.
• These are also noticeable my wallet and
travel mug. I’ve made effective use of
stroke and drop shadow to look good on
the black and white backgrounds.

28. What are the technicalaesthetic qualitiesof
yourwork?- Logo
• Experimenting with the technical aesthetic
qualities of my logos was an important part of
the development stage. They all use a range of
shape tools to make them possible.
• On this text-based logo, I spent a good amount
of time changing the positioning of the text and
character options such as spacing and size in
order to look clean and professional. I had to
space it right as the house element which is an
image wasn’t part of the text and so was on a
separate layer.
• The black box around the text was created using
the rectangle tool and layering it behind the
existing white box. This added some security to
the words and made it feel traditionally more
like a logo.

29. What are the technicalaesthetic qualitiesof
yourwork?- Logo
• These logos make use of similar ellipse shape
tools. On the bottom right one, I held shift
while I was creating the shape to make it a
perfect circle whereas in the top right I
freehanded the shape and made it an oval
shape to fit the hand element.
• The most difficult technical quality of these two
logos was getting the text to sit on the inside of
the ellipses. I had to use a tutorial to show me
how to use the ellipse tool to create a path and
how to inverse where the text sits on that path.
I had to go into the path section and use the
direct selection to position the text. I think that
this exercise was rewarding as the logos look
professional and I am happy with how they
look.