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The Economist‘s Innovation Awards 2012
Process And Service Innovation
Marc Benioff Of Salesforce.com

Author: Edita Macikaitė EBMmfs3-01

2013 10 08
Marc Benioff
• Chairmann and CEO of
salesforce.com;

• In 2008 received ISO 27001 Security
Certification.
• His mission: „destroy the software
industry“.
• Destruction model: SaaS or cloud
computing.
Cloud computing?
Cloud Computing Defines:
A type of computing that relies on sharing
computing resources via internet rather than
having local servers.
Advantages

Lower
hardware/IT
costs

Data security

Big reliable
system

Flexible
access

Minimal
maintenance
Cloud Service Models
• Software as a Service (SaaS);

• Platform as a Service (PaaS);
• Infrastructure as a Service (IaaS);
• Communication and Social AppS.
+ Data as a
Service
The Cloud Way

The Old Way

MemorySuppliers
10$| memorysuppliers.com
Microsoft Office
99,99$| office.microsoft.com
Moleskine
25 $| moleskine.com
Microsoft xbox 360
150 $| xbox.com
AudioCD
12$| audiocd.com

Adobe Photoshop
199$| adobe.com

Storage
Office

Notes
Gaming

Music
Photos

Dropbox
Free| dropbox.com
Microsoft Office 365
Free| office.microsoft.com
Evernote
Free| evernote.com
Microsoft xbox one
Partly free| xbox.com
Spotify
Free| spotify.com

Adobe Photoshop Cloud CC
12$ / 1y| adobe.com
Still Not Clear?
http://www.youtube.com/watch?v=JzaJj4sUODE
Cloud Computing Trend

Resource: http://treparel.com/news/convergence-big-data-cloud-computing/
Cloud Statistics
• 76% of US organizations

have used Cloud
computing;
• 95% people have used
Cloud computing
unknowingly.
Literature:
• A.Huth, J.Cebula. (2011). The Basics of Cloud Computing.
• The Cloud Infographic. Fact and Fiction About Cloud
Computing. (http://www.thecloudinfographic.com/2013/06/26/fact-and-fiction-about-cloud-computing.html)
• A.Khurana. (2012). Do You Know How The Cloud Works?
(http://pc-network-security.blogspot.com/)

• A.Heijs. (2012). 2013: Convergence of Big Data and Cloud
Computing. (http://treparel.com/news/convergence-big-data-cloud-computing/)
Thank You For Your Attention!

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Economist awards 2012 - Cloud computing

  • 1. The Economist‘s Innovation Awards 2012 Process And Service Innovation Marc Benioff Of Salesforce.com Author: Edita Macikaitė EBMmfs3-01 2013 10 08
  • 2. Marc Benioff • Chairmann and CEO of salesforce.com; • In 2008 received ISO 27001 Security Certification. • His mission: „destroy the software industry“. • Destruction model: SaaS or cloud computing.
  • 3. Cloud computing? Cloud Computing Defines: A type of computing that relies on sharing computing resources via internet rather than having local servers. Advantages Lower hardware/IT costs Data security Big reliable system Flexible access Minimal maintenance
  • 4. Cloud Service Models • Software as a Service (SaaS); • Platform as a Service (PaaS); • Infrastructure as a Service (IaaS); • Communication and Social AppS. + Data as a Service
  • 5. The Cloud Way The Old Way MemorySuppliers 10$| memorysuppliers.com Microsoft Office 99,99$| office.microsoft.com Moleskine 25 $| moleskine.com Microsoft xbox 360 150 $| xbox.com AudioCD 12$| audiocd.com Adobe Photoshop 199$| adobe.com Storage Office Notes Gaming Music Photos Dropbox Free| dropbox.com Microsoft Office 365 Free| office.microsoft.com Evernote Free| evernote.com Microsoft xbox one Partly free| xbox.com Spotify Free| spotify.com Adobe Photoshop Cloud CC 12$ / 1y| adobe.com
  • 7. Cloud Computing Trend Resource: http://treparel.com/news/convergence-big-data-cloud-computing/
  • 8. Cloud Statistics • 76% of US organizations have used Cloud computing; • 95% people have used Cloud computing unknowingly.
  • 9. Literature: • A.Huth, J.Cebula. (2011). The Basics of Cloud Computing. • The Cloud Infographic. Fact and Fiction About Cloud Computing. (http://www.thecloudinfographic.com/2013/06/26/fact-and-fiction-about-cloud-computing.html) • A.Khurana. (2012). Do You Know How The Cloud Works? (http://pc-network-security.blogspot.com/) • A.Heijs. (2012). 2013: Convergence of Big Data and Cloud Computing. (http://treparel.com/news/convergence-big-data-cloud-computing/)
  • 10. Thank You For Your Attention!

Editor's Notes

  1. Hello i am Edita,andtoday i am gonnatalkabout 4 thtrend, whichwasaboutCloudbasedsystemorusuallycalledascloudcomputing.
  2. Marc Benioff, Chairman and Chief Executive Officer of salesforce.com, says his mission is to “destroy the software industry.”Founded in 1999, Salesforce.com has more than 100,000 customers and 8,500 employees worldwide. After going public in 2004, it posted total revenues of US$2.3 billion in the year ended January 31, 2012, up 37% from 2011.In May 2008, salesforce.com became the first publicly traded cloud computing vendor to receive ISO 27001 Security Certification, the internationally recognised standard for certifying that a provider's information security management system protects its information and that of its customers.In the process, he has reinvented it and has created a fast-growing company that leverages new technology and business models and provides businesses an alternative to the traditional model of buying and installing software on their own equipment.Instead of selling physical packages of software, salesforce.com uses what is known as the software-as-a-service (SaaS) or cloud computing model.
  3. Imagine puttingallyourfiles, documentsorother data in a cloudinthesky. Wereeveryougo, youcanseeandaccsessthecloud . Youcanstoremorefiles, useoreditdocumentsorevendeletstoredinfofromenyvereaslongasyouhave a computer, laptopormobilephonewiththeaccsses to theinternet. Intheliteraturethere are a lotadvantagesmentioned. Here i mentionedmostlycommonintheliterature. I justfoundtop ten benefitsofcloudcomputing:Achieve economies of scale – increase volume output or productivity with fewer people. Your cost per unit, project or product plummets.Reduce spending on technology infrastructure. Maintain easy access to your information with minimal upfront spending. Pay as you go (weekly, quarterly or yearly), based on demand.Globalize your workforce on the cheap. People worldwide can access the cloud, provided they have an Internet connection.Streamline processes. Get more work done in less time with less people.Reduce capital costs. There’s no need to spend big money on hardware, software or licensing fees.Improve accessibility. You have access anytime, anywhere, making your life so much easier!Monitor projects more effectively. Stay within budget and ahead of completion cycle times.Less personnel training is needed. It takes fewer people to do more work on a cloud, with a minimal learning curve on hardware and software issues.Minimize licensing new software. Stretch and grow without the need to buy expensive software licenses or programs.Improve flexibility. You can change direction without serious “people” or “financial” issues at stake.Cloudcomputingistheuseofcomputingresourses (hardware, software)that aredeliveredas a serviceover a network(tipicallyintheinternet).
  4. Thereisanever-growingnumberofcompaniesprovidingcloudbasedservicesforbusinessesorindividuals. Andalreadythere are somekindofcategories, differentcloudservicemodelssuchas - saas, paas, iaasandsoone. he biggest growth area is Infrastructure-as-a-Service (IaaS).  Thus suggests that IT Managers are leading the growth, because IaaS is generally maintained and managed by in-house IT personnel.Platform-as-a-Service (PaaS) is due to be the next big grower, as businesses start realising that they can have enterprise-level IT without the high upfront cost, or necessarily the need for in-house IT personnel.
  5. Withthis slide i wanted to showthedifferencewithcloudbasedsystem.
  6. To understandbetterthere are somevideoaboutthistechnology.
  7. The rapid acceptance of cloud CRM applications has compelled other software companies to follow the salesforce.com model. Research firm IDC said that by the end of 2009, 76 percent of all organizations in the US used at least one SaaS-delivered application.80% ofthemsaidproductivityincreasedaftermoving to Cloud. Also 47% ofthesecompaniessaidthattheyreducedoperatingcostsafteradoptingCLOUD. And 14% ofthemreduced IT costsaftertheyemployedCLOUD. Also correspondentswereasked, werettheyusually are usingcloudcomputing, andanswersarreactuallyveryinteresting - mosltlyUS are using it forbanking, then 58% are using it forsocialmedia, 45% foronlinegames, 29 % forstoringphotosand 19 % foshareingfiles. Comparing cloud users and non-cloud users, they found that mid-sized companies ($50 million to $1 billion of yearly revenue) were the largest group to adopt the cloud for data storage, accounting for 48 percent of the cloud users surveyed. Small companies (under $50 million of yearly revenue) were next at 38 percent and large companies (above $1 billion of yearly revenue) came in last at only 26 percent.TherewereanotherresearchmadeinUS,with 500 hundreDpeople, and 95% ofthemsaidthattheyhaveusedCloudcomputingunknowingly.