1. THIS PRESENTATIONIS THE PROPERTYOF GILROY.ALL RIGHTS RESERVED2014.
B2B PROPOSITION
GILROY,BELVEDERE,BASINGVIEW, BASINGSTOKE,HAMPSHIRERG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK

2. THIS PRESENTATIONIS THE PROPERTYOF GILROY.ALL RIGHTS RESERVED2014.
B2B PROPOSITION
Why?
Samsung is rapidly growing its foothold in the global
B2B technology marketplace. Following an intensive
pitch process, Gilroy was chosen by Samsung to
accelerate its growth into the UK B2B market – a
recognised test-bed for the rest of the world.
What?
Gilroy developed a series of industry events and
targeted demand generation campaigns. Gilroy also
provided market sizing; opportunity analysis;
proposition; messaging; and lead management, which
was followed up with sector-specific collateral and sales
tools.
How?
Gilroy’s worked with Samsung’s customer, product and
industry specialists to develop propositions and
messages for 25 market sectors. We developed
messaging guides and crib sheets to ensure that the
work could be shared consistently across Samsung’s
enterprise business and amongst its roster of supplier
agencies.
GILROY,BELVEDERE,BASINGVIEW, BASINGSTOKE,HAMPSHIRERG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK