1. ARCHITECTURE. BUILDING. CONSTRUCTION. DESIGN.
DESIGNBUILD 2015
POST SHOW REPORT
28 – 30 APRIL 2015 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK
DESIGNBUILDEXPO.COM.AU
“DesignBUILD 2015 has been the best show
we’veeverhadin5yearsofexhibiting.We’ve
had more leads than ever and the bar has
beenraisedonqualityandcalibreofvisitors.”
Craig Sherry
General Manager, AUS Cupolex
2015 Exhibitor
2. When:
28-30 April 2015
Where:
Sydney Showground, Sydney Olympic Park
Website:
www.designbuildexpo.com.au
Overview:
DesignBUILD has transitioned to become THE industry event for every
stage of the design and build process – from landscape to structural,
integrated technology solutions, through to the internal fit-out and design.
2015 was the largest event in recent years, with a show floor over 50%
larger than in 2014 and an 8% increase on visitors. DesignBUILD also
launched two new sectors to the event, Landscape Outdoor and Interior
Fixtures Finishes, making it the only business platform in Australia
dedicated to the entire architecture, building, construction and design
process across residential and commercial industry sectors.
DESIGNBUILD2015
6,694 5,107 630+ 262
CAB Audited
*Total attendees include visitors, exhibitors, speakers, media and students
Number of Total
Attendees:
Number of
Visitors:
Number of Products
on display:
Number of Exhibiting
Companies:
4. SpeakerSeries
With each show floor sector accompanied by an education stream, the DesignBUILD
Speaker Series promoted thought provoking debate, engaging case studies, trend forecasts
and offered insights from key industry experts from all disciplines within the architecture,
construction and design community. Speakers included representatives from: BVN
Architecture, Houzz Australia, Norman Disney Young, Planet Ark, CSR and more....
LandscapeOutdoorArea
NEW FOR 2015 - DesignBUILD 2015 launched a brand new area dedicated to the
promotion of Landscape Outdoor design. This area was a home to over a dozen
displays showcasing the latest innovations in turf and flora, outdoor, furniture,
irrigation, heating, fountains, vertical gardens and more.
StructuralMaterials
Structural Materials took centre stage in 2015 showcasing the latest innovations
and products from concrete to facades, masonry and windows. New for 2015
was DesignBUILD’s partnership with Kaynemaile to create an entrance feature
constructed with their innovative seamless mesh, providing a unique facade to the
event and creating a lasting impact.
Internationals
DesignBUILD cemented its position as a world leading trade event
and a vital business platform to enter the Australian market in 2015.
International exhibitors at the show included companies from Austria,
China, France, Germany, Hong Kong, Italy, New Zealand, UAE and the US.
DESIGNBUILD
2015
HIGHLIGHTS
5. NetworkingOpportunities
Networking is a key feature of any industry event and
this year was no different. From networking functions
on the show floor to one-to-one meetings, invite-only
event and focus groups, DesignBUILD 2015 provided
a platform for the entire architecture and design
community to meet and get down to the business
of building.
InteriorFixturesFinishes
NEW FOR 2015 – Dedicated to all aspects of design
and interior fit-out, DesignBUILD Interior Fixtures
Finishes featured a collection of authentic, design-led
products, to inspire architects, designers, building
professionals and construction specialists in their
next project.
Technology
The Technology Zone showcased products from home
automation to intelligent building systems, 3D printing and
a dedicated BIM Pavilion. This year, the Luminova Technology
feature offered attendees a chance to step into another
reality – literally – through their virtual reality headsets. Using
the latest Samsung Headgear and Oculus Rift, attendees
could walk through architectural and construction concepts
and experience the space virtually.
“As a first time exhibitor [at DesignBUILD], I have been
impressed with the level of professionalism of the
audience. Exhibiting has allowed me to be surrounded by
my target audience and bring leads directly to my stand.”
Tony Pool
Owner, Direct PoolTile Imports,
2015 Exhibitor
7. EXHIBITOR
STATISTICS
AVERAGEVALUEOFSALESASARESULTOFEXHIBITING:
$85,953
AVERAGEVALUEOFSALESLEADSEXPECTED:
$116,905
CLICK HERE
TO WATCH
We love talking about DeisgnBUILD, but don’t take our word for it.
Click to see what our exhibitors thought of us:
“Having recently rebranded, DesignBUILD has allowed us to access new
marketing in commercial interiors, hospitality and high end fit-outs.
In our first day alone at DesignBUILD we received genuine business
leads and have had an extremely positive reaction to our new product.”
Jaco Roeloffs
Marketing Project Manager
G James
Source: DesignBUILD Post Show Survey
8. MARKETING ACTIVITY
SUMMARY
DigitalEmailMarketingReach
Internal Databases: 58,000
Blueprint (monthly newsletter): 32,000+
YearlyWebsite (views): 204,000+
Exhibitor Databases: 230,000+
Media Partner Databases: 713,000+
Social Media (impressions): 416,600+
DirectMailingSends
Main Direct Mail: 25,000
Exhibitor Invitations: 25,000
AdvertisingReach
Print Advertising: 56,800+
Telemarketing
Calls Made: 7,700+
MobileMarketing
SMS Sent: 33,100+
Our year-long marketing campaign covers print, email, radio, mobile and online campaigns
to name a few channels. Below is a summary of our reach into the market place.
9. 2016FLOORPLAN CELEBRATE 30 YEARS WITH US!
2016 Prices:DesignBUILD is turning 30 and in 2016, we are set to continue our evolution and deliver the ultimate
business platform for architecture, building, construction and design. With almost 70% of 2015 exhibitors
resigning onsite, don’t miss your opportunity to be at the forefront of this dynamic and evolving business
platform and secure your stand today.
Space Only = $475 (per sqm)
Shell Scheme (+Space) = $545 (per sqm)
Corner Loading = $125
Marketing Package = $550
Please note all
costs are ex GST
INTERNATIONAL
LOUNGE
STRUCTURAL
LANDSCAPE
SPEAKER
SERIES
INTERIORS
TECHNOLOGY
THEATRE
STRUCTURAL
FEATURE
INTERIORS
FEATURE
CENTRAL BAR
LANDSCAPE
FEATURE
TECHNOLOGY
FEATURE
STRUCTURAL MATERIALS
INTERNATIONAL
PAVILIONSINTERIOR FIXTURES FINISHES
LANDSCAPE OUTDOOR TECHNOLOGY
N11
N13
N15
N17
N19
N21
N23
N27
N29
N31
N33
N35
N37
N39
N41
N43
N45
N47
N7
N9
A1
A11
A13
A15
A17
A19
A21
A23
A25
A27
A29
A3
A31
A5
A7
A9 A10
A12 B11
A14
A2
A4
A6
B1
B13
B3
B5
A18
A22 B21
A24
A28
A30
A32
B17
B23
B27
B29
C42
C48
D41 D42 E41
E44
E42
F43
F41
D47 D48 E47 E48 F47 F48
F44 G43
F42 G41
G47 G48 H47 H48 i48B48B47
B42B41
L1
L10
L11 L12
L13 L14
L17 L18
L19
L2
L20
L21 L22
L23 L24
L27 L28
L29
L3
L30
L31 L32
L35 L36
L37 L38
L4
L41 L42
L43 L44
L47 L48
L5 L6
L9
M1
M10
M11 M12
M13 M14
M17 M18
M19
M2
M20
M21 M22
M23 M24
M27 M28
M29
M3
M30
M31 M32
M35 M36
M37 M38
M4
M41 M42
M43 M44
M47 M48
M5 M6
M9
K1
K17
K21
K27
K35
K9
J13
J17
J21
J27
J35
J9
i10
i12
i14
i2
F10
F2
F36
G10
G14
G18
G2
G22
G28
G36
H2 i1
B10
B18
B2
B22
B28
B30
B32
B36
B38
B6
C10
C14
C17
C2
C21
C5
D10
D14
D18
D2
D22
D28
D29
D36
D6
E35
E9
B12
C18
C29 C30
C27 C28
C35
C36
A36 B35
A35
A38 B37
E36
E10
E2
E6
G42 H41 H42 i41 i42
i28
i30
i32
i36
i18
i17
i21
i20
i22
i24
H10
H12
H36
H38
H28
H30 i29
H18
H22
NB. Floorplan subject to change. Click the image above to view the most up to date floorplan for 2016.
