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BDVe Webinar Series - TransformingTransport – Big Data in the Transport Domain: Innovation&Business

Learn about how the Transforming Transport Lighthouse Project is helping to transform the Transport and Logistics domains using big data technologies. Lessons learned, pitfalls, innovation potential and business insights.

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Innovation and Business
Tonny Velin
(Answare CEO)
➢ Support pilots identifying successful and interesting
innovations for their projects
➢ Facilitate the market take-up of concrete innovations and
services demonstrated in the project
➢ Establish tri-lateral agreements among pilots, technology
adopters/customers and private investors
2
01
From Local to Project
Strategy
02
From Project to Global
Strategy
Activities
Activities
3
➢ Analyze the initial specific market conditions for each Pilot
Domain including its segmentation, target market (s), benefits
delivered and market competitors.
➢ Perform a Stakeholder Mapping Analysis for each Pilot Domain
identifying their characteristics and inter-relations and
determining what contributes to build up the business
development strategies for the commercialization of the results.
03
Market Impact and
Stakeholder Mapping
04
Pilot Domain
Exploitation
➢ Continuous refinement of the exploitable assets/products
definition and characteristics
➢ Innovation potential analysis though TRL classification
➢ Initial exploitation mechanisms selected by TT pilot domain to
draft the business development plan beyond TT action
Strategy
4
Pilots description (objectives, main innovations and big data impacts)
Identification of sources of information related to
the pilot (web, journals, magazines, conferences,
patents, etc.)
Identification of relevant actors & stakeholders
working on similar or complementary objectives
(EU incubators and accelerators, SME
instrument champions, etc.)
Send information and get feedback from pilots (sources of information & actors & stakeholders)
Disseminate TT objectives and expected results
among the stakeholders selected by pilots
Support pilots in setting-up agreements
Monitor and update the information
Every 2 weeks
Upon request Permanent
Pilot responsibility
Answare responsbility
Upon request
01
From local to project
• Feedback received from all the pilot Leaders about the data
gathered in the Excel databases.
• 6th iteration of the databases sent to all the pilots (available at
basecamp)
• Pilot description completed for all the domains
• More inputs collected in the databases (see the next table)
Results so far
5
WP4
Highways
WP5
Cars
WP5
Trucks
WP6
Railways
WP7
Ports
WP8
Airports
WP9
Urban
mobility
WP10
Dynamic
Supply
Networks
Pilot description
Objectives 6 2 3 5 3 16 4 6
Main innovations 6 7 5 5 3 10 3 6
Big data impacts 6 5 4 5 3 6 7 8
Results and
benefits
expected
6 2 4 5 3 8 6 6
Data sources
Web sites 11 8 6 6 3 6 7 7
Newsletters,
magazines,
papers, journals
12 8 7 6 2 6 4 16
Conferences,
workshops
4 3 3 5 5 6 4 3
External
Stakeholders
Actors on the
sector
10 11 13 16 8 11 7 13
EU Incubators &
Accelerators
4 5 5 6 4 5 4 6
SME Instrument
Champions and
other SMEs
7 14 12 11 4 6 6 5
EU Projects 6 10 3 17 9 8 13 7
Venture
Capitalist funds &
Business Angels
3 5 4 4 4 3 5 3
EU Technological
Platform
2 4 2 3 3 2 2 2
01
From local to project
66
Results so far:
Example
01
From local to project

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BDVe Webinar Series - TransformingTransport – Big Data in the Transport Domain: Innovation&Business

  • 1. Innovation and Business Tonny Velin (Answare CEO)
  • 2. ➢ Support pilots identifying successful and interesting innovations for their projects ➢ Facilitate the market take-up of concrete innovations and services demonstrated in the project ➢ Establish tri-lateral agreements among pilots, technology adopters/customers and private investors 2 01 From Local to Project Strategy 02 From Project to Global Strategy Activities
  • 3. Activities 3 ➢ Analyze the initial specific market conditions for each Pilot Domain including its segmentation, target market (s), benefits delivered and market competitors. ➢ Perform a Stakeholder Mapping Analysis for each Pilot Domain identifying their characteristics and inter-relations and determining what contributes to build up the business development strategies for the commercialization of the results. 03 Market Impact and Stakeholder Mapping 04 Pilot Domain Exploitation ➢ Continuous refinement of the exploitable assets/products definition and characteristics ➢ Innovation potential analysis though TRL classification ➢ Initial exploitation mechanisms selected by TT pilot domain to draft the business development plan beyond TT action
  • 4. Strategy 4 Pilots description (objectives, main innovations and big data impacts) Identification of sources of information related to the pilot (web, journals, magazines, conferences, patents, etc.) Identification of relevant actors & stakeholders working on similar or complementary objectives (EU incubators and accelerators, SME instrument champions, etc.) Send information and get feedback from pilots (sources of information & actors & stakeholders) Disseminate TT objectives and expected results among the stakeholders selected by pilots Support pilots in setting-up agreements Monitor and update the information Every 2 weeks Upon request Permanent Pilot responsibility Answare responsbility Upon request 01 From local to project
  • 5. • Feedback received from all the pilot Leaders about the data gathered in the Excel databases. • 6th iteration of the databases sent to all the pilots (available at basecamp) • Pilot description completed for all the domains • More inputs collected in the databases (see the next table) Results so far 5 WP4 Highways WP5 Cars WP5 Trucks WP6 Railways WP7 Ports WP8 Airports WP9 Urban mobility WP10 Dynamic Supply Networks Pilot description Objectives 6 2 3 5 3 16 4 6 Main innovations 6 7 5 5 3 10 3 6 Big data impacts 6 5 4 5 3 6 7 8 Results and benefits expected 6 2 4 5 3 8 6 6 Data sources Web sites 11 8 6 6 3 6 7 7 Newsletters, magazines, papers, journals 12 8 7 6 2 6 4 16 Conferences, workshops 4 3 3 5 5 6 4 3 External Stakeholders Actors on the sector 10 11 13 16 8 11 7 13 EU Incubators & Accelerators 4 5 5 6 4 5 4 6 SME Instrument Champions and other SMEs 7 14 12 11 4 6 6 5 EU Projects 6 10 3 17 9 8 13 7 Venture Capitalist funds & Business Angels 3 5 4 4 4 3 5 3 EU Technological Platform 2 4 2 3 3 2 2 2 01 From local to project
  • 10. 10 02 From project to global Strategy Define the market sectors and strategy Send information and get feedback Disseminate TT objectives and expected results among the stakeholders selected by pilots Support pilots in setting-up agreements Monitor and update the information T3.1 and T3.6 responsability T3.6 responsability Define the products for each market sector Identify external stakeholders where to successfully replicate the pilot/innovation
  • 11. 11 02 From project to global Strategy Implementation of the go-to- market-strategy- Lean Canvas Business Modelling (T3.1) Identification of main competitors Identification of main Stakeholders Communication establishment with Stakeholders Proposal and establishment of agreements
  • 12. 12 Jointly with ATOS: definition of the go-to-market-strategy- Lean Canvas Business Modelling, which is going to be implemented for all the pilots during the next General Assembly meeting in Madrid (21- 23/01/2019) Results so far02 From project to global
  • 13. 13 Workplan 03 Market impact and Stakeholder mapping Key Stakeholders groups identification • Determining their influence and importance Mapping and characterizing the relationships • Visual representation of the interrelations and value flows Qualitative and quantitative benefits • Understand the benefits delivered to different stakeholders Stakeholder mapping Market competitors overview • Outlook of possible product/services competitors A B C
  • 14. 14 Examples of the different analysis 03 Market impact and Stakeholder mapping A Key stakeholders groups identification
  • 15. 15 Examples of the different analysis 03 Market impact and Stakeholder mapping B Mapping and characterizing the relationships WP5 WP4
  • 16. 16 Examples of the different analysis 03 Market impact and Stakeholder mapping Qualitative and quantitative benefits delivered to different stakeholdersC Qualitative benefits Increase efficiency and delivery planning Offering better customer service Enhancing trust and loyalty given by the continuously feedback collected by Logistics Providers Quantitative benefits Improve forecast accuracy of returns by 47,5 % Reduction in total delivery time in Athens by 92 % Reduction of 70 % in workload per hub WP10 – Dynamic Supply Networks
  • 17. 17 Exploitation work plan 04 Pilot Domain Exploitation I) Objective: Identification of the characteristics of the results produced in terms of IP protection, degree of innovation, and Unique Selling Points. II) Outputs: concrete definition of the product or services characteristics: a) Pilot Domain Exploitable assets tables which include information about: - Asset description including main features of the product or service - IP protection selected and background+foreground - Initial insights about the market situations (needs solved, benefit's, stakeholder, end-users, customers, etc.) in conjunction with Annex I of D3.11 b) Innovation potential though TRL classification c) Initial exploitation mechanisms selected by TT Pilot domain to exploit the assets Products and services market characterization by M18
  • 18. 18 Example of asset tables04 Pilot Domain Exploitation • WP7 example (Ports) Exploitation Group WP7 - Valencia Type of exploitation foreground Commercialization Exploitable asset title Predictive Terminal Productivity Cockpit Exploitable asset definition The terminal productivity cockpit will exploit advanced data processing and predictive analytics to facilitate proactive decision-making and process adaptation. In particular, the productivity cockpit will leverage cutting-edge predictive business process monitoring solutions, i.e., real- time predictive big data analytics for terminal processes Exploitable asset category - Product: Software - Services: Integration and deployment on client site Features provided • Provision of a dashboard displaying gathered information from the different port infrastructures monitored • Integration of predictive business process monitoring through a set of terminal related-KPIs • Registered and planned accesses, environmental data, and information coming from the TOS and SEAMS Platform Potential users / Market target Port terminal operations managers Added value to the industry Current TOS (equivalent software) only provide insights regarding historical data and there is no much information regarding trends using analytical models Potential benefits • Enhance the decision making of port terminals • Increase the predictability of operational break downs Time to market Initial prototype deployed in M16. Final version will be ready by the end of the project IPR definition Private commercial license Dissemination & communication formats Demonstrator in the Noatum Terminal Partners involved NOATUM, ITI, FUNDACIÓN VALENCIA PORT
  • 19. 19 Results04 Pilot Domain Exploitation • TT has produced 22 commercial assets • Mainly Software products • New or enhanced products and services portfolio with BD capabilities • Data-driven products and services Commercial Assets There are a total of 4 non- commercial assets Non- commercial Assets
  • 20. 20 Innovation radar04 Pilot Domain Exploitation • EC innovation radar: https://www.innoradar.eu/
  • 21. 21 Software assets (1/2)04 Pilot Domain Exploitation Software HORUS DASHBOARD- AUSOL/NORTE LITORAL (SH) Traffic Forecast SW (SH) MAID - Animal intrusion detection system (SH) S2N - O-D Matrixes and user loyalty (Bluetooth / Wi-Fi) (SH) Software Connected Car Platform (CV) Predictive & automated diagnostic capabilities component (SN) Descriptive and predictive models (SN) Terminal Productivity Cockpit (Valencia and Dusiport – PLH)
  • 22. 22 Software assets (2/2)04 Pilot Domain Exploitation Software Operation Management Predictive Optimization Module (SA) Descriptive passenger behaviour system (SA) Parking Reservation APP (UM) Traffic Model for freight transport in Valladolid City (UM) Software Dashboard for micro-simulation insights in Valladolid City (UM) Urban Traffic Fluency Model (UM) Supply Chain Integrated Platform (DN)
  • 23. 23 BD matching04 Pilot Domain Exploitation Asset title Typolog y TT products - Big Data features Analysis Predictive analytics Dashboards Decision making support Real-time data Machine learning models Horus Dashboard (WP4 Highways) Software √ √ √ √ √ Traffic Forecast Component (WP4 Highways) Software √ Connected Car Platform (WP5 Cars) Software √ √ √ √ √ Predictive & automated diagnostic capabilities component (WP6 Trucks) Software √ √ √
  • 24. 24 Hardware & Services assets 04 Pilot Domain Exploitation Hardware MAID - Animal intrusion detection system (SH) Crane and Spreader Sensorization Infrastructure (PLH) Services Improved Routing Service (CT) Consultancy missions and on-site deployments Connected Car Platform (CV) Integration and deployment on client site Productivity Cockpit (PLH) Customized traffic incident alert (UM)
  • 25. 25 Non commercial assets04 Pilot Domain Exploitation Knowledge Research publications Descriptive Mobility Patterns (SH) Framework KPI Evaluation Framework (UPM/ATOS) Open data TT Open data Platform (UPM)
  • 26. 26 Next steps03 Market impact 02 From project to global Communication establishment with stakeholders Proposal and establishment of agreements Identification of main competitors Implementation of the go-to-market-strategy- Lean Canvas Business Modelling
  • 27. 27 • Disseminate the TT innovations via the market place set-up by BDVe project - http://www.big-data-value.eu/ - a Coordination and Support Action that aims at supporting the implementation of the Big Data Value PPP. • The dissemination via BDVe market place is two-fold: • Publish TT innovations (the OFFER side) to attract potential customers (the DEMAND side) • Attract potential investors to invest into TT innovations in order to improve the current results or to get financial support for the go-to-market. 04 Pilot Domain Exploitation Next steps
  • 28. 28 • TT welcomes collaboration with other projects, stakeholders, potential customers, etc. • Web site: https://transformingtransport.eu/ • support@transformingtransport.eu • communication@transformingtransport.eu • Technical issues: • andreas.metzger@paluno.uni-due.de (Technical Director) • Business and innovation potential: • victor.corral@atos.net • ans.ttransport@answare-tech.com 04 Pilot Domain Exploitation How to interact with us?
  • 29. 29 Thank you! Tonny Velin Answare Tech tvelin@answare-tech.com Skype: tvelin http://www.transformingtransport.eu