How to Run LinkedIn Ad Campaigns: A Beginner's Guide how to Use LinkedIn self-service ads to target and reach more than 500 million professionals worldwide. All you need is a LinkedIn account. Set your own budget & bid types according to your objectives. Start advertising on LinkedIn today here is the steps which is given in presentation #1. Choose self-service or managed ads. #2. Get started With Campaign Manager. #3. Choose your ad format. #4. Create your ads. #5. Target your ads. #6. Set your budget. #7. Measure and optimize your campaigns.