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Supporting Students to
Think Creatively: What
Education Policy Can Do
Insights from PISA 2022-participating jurisdictions
The rise of Big Tech
Figure 1.4
Source: OECD(2019), An Introduction to Online Platforms and Their Role in the Digital Transformation, https://doi.org/10.1787/53e5f593-en;
`companies’ annual reports; and https://macrotrends.net
0
100
200
300
400
500
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Annual
revenue
(USD
billion)
Apple Facebook
Amazon Google
0
100
200
300
400
500
2005 2008 2011 2014 2017 2020
General Motors Exxon Mobil Ford Motor General Electric
Annual revenue of top four companies from the Fortune 500 in 1960 vs “Big Four” tech companies, 2005-2020
Intangible innovation
Trademark applications for the top five offices, 1940-2019
Figure 1.3
Source: WIPO (2020), World Intellectual Property Indicators 2020, https://www.wipo.int/
0
500
1 000
1 500
2 000
2 500
1940
1943
1946
1949
1952
1955
1958
1961
1964
1967
1970
1973
1976
1979
1982
1985
1988
1991
1994
1997
2000
2003
2006
2009
2012
2015
2018
Number
of
applications
(Thousands)
United States India Brazil Korea China
2019
15-year-olds report lower creativity than 10-year-olds
Age gaps in creativity
-75
-50
-25
0
25
Bogota Daegu Helsinki Houston Istanbul Manizales Moscow Ottawa Suzhou
mean scale difference (students and
parents)
mean scale difference (teachers)
Figure 4.3
What is creative thinking?
“…the competence to engage productively in the generation,
evaluation and improvement of ideas that can result in
original and effective solutions, advances in knowledge, and
impactful expressions of imagination”
Creative thinking in curricula
0
10
20
30
40
50
60
All or almost all subjects
(>75%)
Some subjects (25-75%) Few subjects or none
(<25%)
Primary education (N=80)
ALB, AU-QLD, AUT,
AU-TAS, BEL (Fr.),
BEL (Gr.)*, BRN, CA-
MB, CA-NL, CA-NS,
CA-ON, CA-PE, CHE
(Fr.), CHE (Gr.), CHL,
CRI, DNK, ESP, EST,
FRO, GB-ENG*, GB-
NIR*, GB-SCT, GB-
WLS, HKG, HRV,
HUN, IDN, IRL, ISL,
JOR, KAZ, KOR, LTU,
LVA, MAC, MNE,
MNG*, NOR, PHL,
PSE*, ROU*, SGP,
SVN, SWE, TWN,
UKR, VNM
AZ-BA*, BEL (Fl.)*,
BGR, BRA, CA-AB,
CA-BC, CA-NB, COL,
CZE, DOM, FIN, FRA,
ISR*, ITA, KHM, MEX,
NZL, PER, POL, QAT,
SLV, SRB, SVK, THA,
TUR, URY, UZB
DEU, GRC, JPN, NLD,
PRY
0
10
20
30
40
50
60
All or almost all subjects
(>75%)
Some subjects (25-75%) Few subjects or none
(<25%)
Secondary education (N=81)
ALB, AU-QLD, AUT,
AU-TAS, AZ-BA*,
BEL (Fl.)*, BEL
(Gr.)*, BRN, CA-MB,
CA-NL, CA-NS, CA-
ON, CA-PE, CA-
QC*, CHL, CRI,
DNK, DOM, ESP,
FIN, FRO, GB-NIR,
GB-SCT, GB-WLS,
HKG, HRV, HUN,
IDN, IRL, ISR, JOR,
KOR, LTU, LVA,
MAC, MNE, MNG,
NOR, PHL, PSE,
ROU*, SGP, SVN,
SWE, TUR, TWN,
UKR, UZB, VNM
BEL (Fr.), BGR, BRA,
CA-AB, CA-BC, CA-
NB, COL, CZE, EST,
FRA, GB-ENG, ISL*,
JPN, KAZ, KHM, MKD,
MYS, NLD, NZL, PER,
POL, QAT, SLV, SRB,
SVK, THA, URY
DEU, GRC, ITA, MEX,
PRY
Percentage
of
jurisdictions
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
To what extent do curricula internationally refer to creative thinking?
Empowering teachers
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
69
45
31
55
0
10
20
30
40
50
60
70
80
90
100
Developing students creativity (58) Assessing students creativity (56)
Primary education
Yes No
62
41
38
59
0
10
20
30
40
50
60
70
80
90
100
Developing students creativity (66) Assessing students creativity (64)
Secondary education
Yes No
Percentage
of
jurisdictions
ALB, AUT, BEL
(Fl.), BRA, BRN,
CA-ON, CA-QC,
CHE (Gr.), CHL,
DNK, DOM,
ESP, EST, FRO,
GB-ENG, GB-
NIR, GB-WLS,
HRV, HUN, IDN,
IRL, ISL, ITA,
JOR, JPN, LVA,
MEX, MKD,
MNG, MYS,
NOR, PER,
PHL, POL, QAT,
SGP, SLV, TUR,
UKR, VNM
BEL (Fr.), CA-MB,
CA-NB, CA-NL,
CA-NS, COL,
CZE, FIN, FRA,
GB-SCT, ISR,
KAZ, KOR, MAC,
NLD, PRT, PRY,
ROU
ALB, BEL (Fl.),
BRN, CA-ON, CA-
QC, CHL, DNK,
DOM, ESP, GB-
ENG, GB-NIR,
GB-WLS, HUN,
IDN, JOR, JPN,
LVA, MNG, MYS,
NOR, PHL, QAT,
SGP, TUR, VNM
AUT, BEL (Fr.),
BRA, CA-MB, CA-
NB, CA-NL, CA-
NS, COL, CZE,
EST, FIN, FRA,
FRO, GB-SCT,
HRV, ISL, ISR,
ITA, KAZ, KOR,
MAC, MEX, MKD,
NLD, PER, POL,
PRT, PRY, ROU,
UKR, URY
ALB, AUT, BEL
(Fl.), BRA, BRN,
CA-ON, CA-QC,
CHL, DOM, ESP,
EST, FRO, GB-
ENG, GB-NIR,
GB-WLS, GRC,
HRV, HUN, IDN,
IRL, ISL, ITA,
JAM, JOR, JPN,
KHM, LVA, MNE,
MNG, MYS,
NOR, PER, PHL,
POL, QAT, SGP,
SLV, TUR, TWN,
UKR, VNM
COL, BEL (Fr.),
CA-MB, CA-NB,
CA-NL, CA-NS,
CZE, DEU, DNK,
FIN, FRA, GB-
SCT, ISR, KAZ,
KOR, MAC, MEX,
MKD, NLD, NZL,
PRT, PRY, PSE,
ROU, THA
ALB, BEL (Fl.),
BRN, CA-ON,
CA-QC, CHL,
DOM, ESP, GB-
ENG, GB-NIR,
GB-WLS, GRC,
HUN, IDN, JAM,
JOR, JPN, LVA,
MNG, MYS,
NOR, PHL, QAT,
SGP, TUR, VNM
AUT, BEL (Fr.),
BRA, CA-MB,
CA-NB, CA-NL,
CA-NS, COL,
CZE, DEU, DNK,
EST, FIN, FRA,
FRO, GB-SCT,
HRV, ISL, ISR,
ITA, KAZ, KHM,
KOR, MAC,
MEX, MKD,
NLD, NZL, PER,
POL, PRT, PRY,
PSE, ROU, THA,
TWN, UKR, URY
Do system-level guidelines or requirements for initial teacher education refer to creative thinking?
93
92
86
84
82
78
68
66
60
59
56
0
20
40
60
80
100
Percentage of jurisdictions
Primary education
90
88
86
88
82
79
71
67
58
64
62
0 20 40 60 80 100
Percentage of jurisdictions
Secondary education
(73) Visual Arts (73)
(73) Performance Arts (72)
(74) Science (76)
(62) Technology (69)
(76) Mathematics (76)
(65) Foreign Languages (70)
(70) Geography (73)
(68) Physical Education (71)
(69) History (73)
(62) CItizenship (68)
Reading, Writing and
Literature
(80)
(77)
Creative thinking in curricula
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
How do references to creative thinking vary across curricular subjects?
Challenges to integrating creative thinking in education
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
10
13
18
26
32
38
43
45
51
52
53
0 10 20 30 40 50 60
None / Not available
Other
Lack of political will or high level strategy focused on developing creativity
Unclear evidence suppoering the integration of creativity in education
Financial constraints
Focus on preparing for high stakes exams
Lack of system-level guidelines, standards or learning progressions on developing creativity
Lack of appropriate facilities, equipment and/or materials
Lack of teacher training or pedagogical resources
Lack of assessment focus on creativity
Overcrowded curriculum
Percentage of jurisdictions
Building blocks:
• Redefining learning goals
• Adapting teaching and learning
• Innovating assessment
Principles for action:
• Harnessing evidence and research
• Taking a whole of system approach
• Building capacity
Working out change: Designing comprehensive and coherent policies
Adapting teaching and learning
12
13
39
42
45
54
64
67
69
0 10 20 30 40 50 60 70 80
None / Not applicable
Other
Funding/scholarship for teachers to participate in creativity-related
activities or research
Organised visits to/from creative practitioners (e.g. designers, poets,
performers, engineers)
Funding for creative materials, equipment and/or facilities (e.g. art
studios, makerspaces, performance…
Funding to run creative programmes or projects
Professional development for teachers on developing creative
pedagogy
Professional development for teachers on developing students'
creativity
Teaching resources on creative pedagogies or lesson plans (e.g.
online portals)
Percentage of jurisdictions
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
What are other means of system-level support for teachers and schools to promote students’ creative thinking?
Innovating assessments
Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking
24
10
66
0
10
20
30
40
50
60
70
80
Yes Currently in development No
Percentage
of
jurisdictions
AU-QLD, BRN, CA-AB, CA-
ON, DNK, ESP, EST, FIN,
FRO, GB-ENG, GB-NIR, GB-
SCT, GB-WLS, IRL, JAM, JPN,
LVA, MAC, MNE, PHL, VNM
BEL (Fr.), CA-MB, COL, DOM, JOR,
MNG, QAT, UKR, URY
ALB, AU-ACT, AU-NT, AUT,
AU-TAS, AZ-BA, BEL (Fl.),
BEL (Gr.), BGR, BRA, CA-BC,
CA-NB, CA-NL, CA-NS, CA-
PE, CA-QC, CA-SK, CHE
(Gr.), CHE (Gr.), CHL, CRI,
CZE, DEU, FRA, GRC, HKG,
HRV, HUN, IDN, ISL, ISR, ITA,
KAZ, KHM, KOR, LTU, MEX,
MKD, MYS, NLD, NOR, NZL,
PAN, PER, POL, PRT, PRY,
PSE, ROU, SGP, SLV, SRB,
SVK, SVN, SWE, THA, TUR,
TWN, UZB
Are there formal system-level guidelines (e.g. learning progressions, rubrics) or evaluations on creative thinking?
How do we measure creative thinking in PISA 2022?
What can we learn about education systems from these assessments?
1. A snapshot of comparative performance by
students around the world
2. Insight into performance strengths and
weaknesses by country
3. Correlation between creative thinking and core
literacies
4. Correlation between creative thinking and
education policies and practices

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  • 2. The rise of Big Tech Figure 1.4 Source: OECD(2019), An Introduction to Online Platforms and Their Role in the Digital Transformation, https://doi.org/10.1787/53e5f593-en; `companies’ annual reports; and https://macrotrends.net 0 100 200 300 400 500 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Annual revenue (USD billion) Apple Facebook Amazon Google 0 100 200 300 400 500 2005 2008 2011 2014 2017 2020 General Motors Exxon Mobil Ford Motor General Electric Annual revenue of top four companies from the Fortune 500 in 1960 vs “Big Four” tech companies, 2005-2020
  • 3. Intangible innovation Trademark applications for the top five offices, 1940-2019 Figure 1.3 Source: WIPO (2020), World Intellectual Property Indicators 2020, https://www.wipo.int/ 0 500 1 000 1 500 2 000 2 500 1940 1943 1946 1949 1952 1955 1958 1961 1964 1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012 2015 2018 Number of applications (Thousands) United States India Brazil Korea China 2019
  • 4. 15-year-olds report lower creativity than 10-year-olds Age gaps in creativity -75 -50 -25 0 25 Bogota Daegu Helsinki Houston Istanbul Manizales Moscow Ottawa Suzhou mean scale difference (students and parents) mean scale difference (teachers) Figure 4.3
  • 5. What is creative thinking? “…the competence to engage productively in the generation, evaluation and improvement of ideas that can result in original and effective solutions, advances in knowledge, and impactful expressions of imagination”
  • 6. Creative thinking in curricula 0 10 20 30 40 50 60 All or almost all subjects (>75%) Some subjects (25-75%) Few subjects or none (<25%) Primary education (N=80) ALB, AU-QLD, AUT, AU-TAS, BEL (Fr.), BEL (Gr.)*, BRN, CA- MB, CA-NL, CA-NS, CA-ON, CA-PE, CHE (Fr.), CHE (Gr.), CHL, CRI, DNK, ESP, EST, FRO, GB-ENG*, GB- NIR*, GB-SCT, GB- WLS, HKG, HRV, HUN, IDN, IRL, ISL, JOR, KAZ, KOR, LTU, LVA, MAC, MNE, MNG*, NOR, PHL, PSE*, ROU*, SGP, SVN, SWE, TWN, UKR, VNM AZ-BA*, BEL (Fl.)*, BGR, BRA, CA-AB, CA-BC, CA-NB, COL, CZE, DOM, FIN, FRA, ISR*, ITA, KHM, MEX, NZL, PER, POL, QAT, SLV, SRB, SVK, THA, TUR, URY, UZB DEU, GRC, JPN, NLD, PRY 0 10 20 30 40 50 60 All or almost all subjects (>75%) Some subjects (25-75%) Few subjects or none (<25%) Secondary education (N=81) ALB, AU-QLD, AUT, AU-TAS, AZ-BA*, BEL (Fl.)*, BEL (Gr.)*, BRN, CA-MB, CA-NL, CA-NS, CA- ON, CA-PE, CA- QC*, CHL, CRI, DNK, DOM, ESP, FIN, FRO, GB-NIR, GB-SCT, GB-WLS, HKG, HRV, HUN, IDN, IRL, ISR, JOR, KOR, LTU, LVA, MAC, MNE, MNG, NOR, PHL, PSE, ROU*, SGP, SVN, SWE, TUR, TWN, UKR, UZB, VNM BEL (Fr.), BGR, BRA, CA-AB, CA-BC, CA- NB, COL, CZE, EST, FRA, GB-ENG, ISL*, JPN, KAZ, KHM, MKD, MYS, NLD, NZL, PER, POL, QAT, SLV, SRB, SVK, THA, URY DEU, GRC, ITA, MEX, PRY Percentage of jurisdictions Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking To what extent do curricula internationally refer to creative thinking?
  • 7. Empowering teachers Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking 69 45 31 55 0 10 20 30 40 50 60 70 80 90 100 Developing students creativity (58) Assessing students creativity (56) Primary education Yes No 62 41 38 59 0 10 20 30 40 50 60 70 80 90 100 Developing students creativity (66) Assessing students creativity (64) Secondary education Yes No Percentage of jurisdictions ALB, AUT, BEL (Fl.), BRA, BRN, CA-ON, CA-QC, CHE (Gr.), CHL, DNK, DOM, ESP, EST, FRO, GB-ENG, GB- NIR, GB-WLS, HRV, HUN, IDN, IRL, ISL, ITA, JOR, JPN, LVA, MEX, MKD, MNG, MYS, NOR, PER, PHL, POL, QAT, SGP, SLV, TUR, UKR, VNM BEL (Fr.), CA-MB, CA-NB, CA-NL, CA-NS, COL, CZE, FIN, FRA, GB-SCT, ISR, KAZ, KOR, MAC, NLD, PRT, PRY, ROU ALB, BEL (Fl.), BRN, CA-ON, CA- QC, CHL, DNK, DOM, ESP, GB- ENG, GB-NIR, GB-WLS, HUN, IDN, JOR, JPN, LVA, MNG, MYS, NOR, PHL, QAT, SGP, TUR, VNM AUT, BEL (Fr.), BRA, CA-MB, CA- NB, CA-NL, CA- NS, COL, CZE, EST, FIN, FRA, FRO, GB-SCT, HRV, ISL, ISR, ITA, KAZ, KOR, MAC, MEX, MKD, NLD, PER, POL, PRT, PRY, ROU, UKR, URY ALB, AUT, BEL (Fl.), BRA, BRN, CA-ON, CA-QC, CHL, DOM, ESP, EST, FRO, GB- ENG, GB-NIR, GB-WLS, GRC, HRV, HUN, IDN, IRL, ISL, ITA, JAM, JOR, JPN, KHM, LVA, MNE, MNG, MYS, NOR, PER, PHL, POL, QAT, SGP, SLV, TUR, TWN, UKR, VNM COL, BEL (Fr.), CA-MB, CA-NB, CA-NL, CA-NS, CZE, DEU, DNK, FIN, FRA, GB- SCT, ISR, KAZ, KOR, MAC, MEX, MKD, NLD, NZL, PRT, PRY, PSE, ROU, THA ALB, BEL (Fl.), BRN, CA-ON, CA-QC, CHL, DOM, ESP, GB- ENG, GB-NIR, GB-WLS, GRC, HUN, IDN, JAM, JOR, JPN, LVA, MNG, MYS, NOR, PHL, QAT, SGP, TUR, VNM AUT, BEL (Fr.), BRA, CA-MB, CA-NB, CA-NL, CA-NS, COL, CZE, DEU, DNK, EST, FIN, FRA, FRO, GB-SCT, HRV, ISL, ISR, ITA, KAZ, KHM, KOR, MAC, MEX, MKD, NLD, NZL, PER, POL, PRT, PRY, PSE, ROU, THA, TWN, UKR, URY Do system-level guidelines or requirements for initial teacher education refer to creative thinking?
  • 8. 93 92 86 84 82 78 68 66 60 59 56 0 20 40 60 80 100 Percentage of jurisdictions Primary education 90 88 86 88 82 79 71 67 58 64 62 0 20 40 60 80 100 Percentage of jurisdictions Secondary education (73) Visual Arts (73) (73) Performance Arts (72) (74) Science (76) (62) Technology (69) (76) Mathematics (76) (65) Foreign Languages (70) (70) Geography (73) (68) Physical Education (71) (69) History (73) (62) CItizenship (68) Reading, Writing and Literature (80) (77) Creative thinking in curricula Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking How do references to creative thinking vary across curricular subjects?
  • 9. Challenges to integrating creative thinking in education Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking 10 13 18 26 32 38 43 45 51 52 53 0 10 20 30 40 50 60 None / Not available Other Lack of political will or high level strategy focused on developing creativity Unclear evidence suppoering the integration of creativity in education Financial constraints Focus on preparing for high stakes exams Lack of system-level guidelines, standards or learning progressions on developing creativity Lack of appropriate facilities, equipment and/or materials Lack of teacher training or pedagogical resources Lack of assessment focus on creativity Overcrowded curriculum Percentage of jurisdictions
  • 10. Building blocks: • Redefining learning goals • Adapting teaching and learning • Innovating assessment Principles for action: • Harnessing evidence and research • Taking a whole of system approach • Building capacity Working out change: Designing comprehensive and coherent policies
  • 11. Adapting teaching and learning 12 13 39 42 45 54 64 67 69 0 10 20 30 40 50 60 70 80 None / Not applicable Other Funding/scholarship for teachers to participate in creativity-related activities or research Organised visits to/from creative practitioners (e.g. designers, poets, performers, engineers) Funding for creative materials, equipment and/or facilities (e.g. art studios, makerspaces, performance… Funding to run creative programmes or projects Professional development for teachers on developing creative pedagogy Professional development for teachers on developing students' creativity Teaching resources on creative pedagogies or lesson plans (e.g. online portals) Percentage of jurisdictions Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking What are other means of system-level support for teachers and schools to promote students’ creative thinking?
  • 12. Innovating assessments Source: OECD, PISA 2022 System-Level Questionnaire on Creative Thinking 24 10 66 0 10 20 30 40 50 60 70 80 Yes Currently in development No Percentage of jurisdictions AU-QLD, BRN, CA-AB, CA- ON, DNK, ESP, EST, FIN, FRO, GB-ENG, GB-NIR, GB- SCT, GB-WLS, IRL, JAM, JPN, LVA, MAC, MNE, PHL, VNM BEL (Fr.), CA-MB, COL, DOM, JOR, MNG, QAT, UKR, URY ALB, AU-ACT, AU-NT, AUT, AU-TAS, AZ-BA, BEL (Fl.), BEL (Gr.), BGR, BRA, CA-BC, CA-NB, CA-NL, CA-NS, CA- PE, CA-QC, CA-SK, CHE (Gr.), CHE (Gr.), CHL, CRI, CZE, DEU, FRA, GRC, HKG, HRV, HUN, IDN, ISL, ISR, ITA, KAZ, KHM, KOR, LTU, MEX, MKD, MYS, NLD, NOR, NZL, PAN, PER, POL, PRT, PRY, PSE, ROU, SGP, SLV, SRB, SVK, SVN, SWE, THA, TUR, TWN, UZB Are there formal system-level guidelines (e.g. learning progressions, rubrics) or evaluations on creative thinking?
  • 13. How do we measure creative thinking in PISA 2022?
  • 14. What can we learn about education systems from these assessments? 1. A snapshot of comparative performance by students around the world 2. Insight into performance strengths and weaknesses by country 3. Correlation between creative thinking and core literacies 4. Correlation between creative thinking and education policies and practices