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INSTA’S ‘COLLAB’ FEATURE IN INDIA WILL HELP
CREATORS REACH A WIDER AUDIENCE
Did you know about Instagram’s new collaboration feature in India that helps creators reach a
wider audience?
Follow this guide to know everything about Instagram’s “collab” feature and how to use it to
your benefit.
If the collaboration feature is not available in your app you might need to update instagram.

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Introduction
Instagram, a photo-sharing and editing app, has more than one billion monthly active
users and is one of the most famous social platforms worldwide.
According to research, as of July 2021, India was the leading country based on Instagram
audience size with 180 million users followed by the United States.
In Instagram, we now have a feature to collaborate with our friends on feed posts and reels.
Now you can invite your friends as “collaborators” on your feed posts and reels and can
increase the reach of your content by sharing on their follower base.
In Instagram, we now have a feature to collaborate with our friends on feed posts and reels.
Now you can invite your friends as “collaborators” on your feed posts and reels and can
increase the reach of your content by sharing on their follower base.
Benefits Of Collaboration in Instagram?

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Collaboration in Instagram is an activity of functioning together towards a common objective
that is to achieve some business benefit.
If you feel like your reach is limited and you’re talking to the same boring audience, it’s time
for a change.
When you collaborate with your friends on Instagram, you not only reach your audience, but
also share your content to your friend’s followers which widens your reach, and you instantly
gain access to brand new followers.
The “collab” feature has made it simpler than ever before for influencers to collaborate with
brands.
This way, the brands see an increase in sales and the influencers reach a new audience and
boost engagement.
These benefits get multiplied if you can efficiently make creative posts and are ready to
experiment with new ideas.
So, if you’re interested in boosting your Instagram engagement, collaboration is your way.

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How does the “Collab” Feature work on Instagram?
Nothing much changed in the process of posting, but you need to know how the “collab”
feature on Instagram actually works, to fully use it to your own benefit.
Here’s a step by step process of how the new “collab” feature in Instagram works:
1. With Instagram “Collab” feature, users can now invite other people/accounts to appear “as
a collaborator” on their new posts and reels.
2. Once the other user accepts the invitation of becoming a collaborator, both of the user
accounts involved in the post/reel will appear on the post or reel as tagged and the same
post/reel will also be shared with both accounts’ followers.
3. With this “collab” feature, only one user has to post it on his/her feed/account while the
other user gets to share the Post/Reel from his account given that he accepts the invitation to
collaborate.
Also, according to Instagram, the “collab” feature allows both users to see the shared
feedback on their posts/reels.
4. With this feature, normal users can also invite their friends and families to collaborate on a
post or reel, and if the other user accepts the invitation, both creators appear on the post.

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5. Like, for instance, if you and your friend travelled together on a trip or vacation, instead of
sharing the same photo on both of your Instagram accounts, why not collaborate on a post
and get your content shared with both of your followers.
This way you could reach a new audience and cherish your favourite memory with ease.
How to really use Instagram’s new “Collab” Feature?
Now when you have learned so many benefits of the “collab” feature on Instagram, you must
be very excited to try it. So, let’s dive into the whole process of using a “collab” feature on
your new post/reel:
Step-1: Click on the [+] (plus) button on the above right corner to create a new post [very
basic but had to tell !]
Step-2: Select what you want to create. It could be a post or reel
Step-3: In the next step, select a filter or edit your photo on a basic level
Step-4: Now in the final share screen, click the “Tag People” option and then you would see
the “Add Tag” and “Invite Collaborator” options.

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Select the “Invite Collaborator” option and search for your friend’s profile or any other user
profile you want to collaborate with. Once you select the account you invite them as a
“collaborator” on your post.
Step-5: If you want to edit the account you could do it the same way you added the
collaborator but just click on the “x” button and the collaborator gets removed.

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Step-6: Also, it’s necessary for the other user to accept the invite to show “as a collaborator”.
And it’s worth mentioning Instagram has limited the usage of this feature to people with a
public profile only.
Step-7: Once the other user accepts the invitation to be a collaborator in your post, the
creator’s account name will be added as a tagged account and it will appear in the header
section of the post or reels.
Step-8: Congratulation, you’ve successfully used the “collab” feature of Instagram