For our second English project, Afrin Zeenat miss told her students to interview someone we idolize and find out what type of writing he/she does and how it is done. I had the honour of interviewing Mr. Utal Antor, Director of Mindscape Communications. The interview was an immense learning experience and the presentation was a success as well.

1. PROJECT II
INTERVIEW/RESEARCH
CONDUCTED BY
KHONDAKER MUSHFIQUR RAHMAN
(DESCRIBING THE WRITING OF A PERSON IN MY FIELD)
IBA BBA 24th, Roll No. ZR-23

2. THE INTERVIEWEE
Utal Antor
Director, Mindscape Communications
EDUCATION
SSC
2008
HSC
2010
BBA (IBA)
2015 (19th Batch)
WORK
General Secretary
2013-2014
Director
2015 - present

3. WRITINGS HE DOES
CLIENT COMMUNICATIONS
Mostly involves e-mails, letters and invoices.
BRAND COMMUNICATIONS
Mostly advertisements and promotional content.
CONCEPTS AND PROPOSALS
Presentations and business plans.

4. WRITING STRATEGY
TARGET AUDIENCES
- Clients for Business Communication
FOCUS
- Clarity
- Consumers for Brand Communication
- Relevance
- Pacing
- Brand Image (in case of Brand Communication)
- Humility

5. WRITING STRATEGY
WRITING EFFECTIVELY
- Grasping the objective
- Understanding the audience
- Being concise
- Use of relevant graphics (when applicable)
- Keeping the writing clean with proper formatting
(contd.)

6. THE PSYCHE OF A BUSINESS WRITER
FEELING TOWARDS WRITING
- Enjoys writing for brand communication
- Indifferent towards business writing
INSPIRATION
- Song lyrics
STRESS
- Generated when writing something crucial
- Reduced by taking breaks and getting some fresh air

7. THE DISCIPLINE OF WRITING
TIME USAGE
- Time spent per writing varies owing to the degree of the task
WRITING COLLABORATIVELY
- Business writings often call for collaboration
- Proposals, plans and presentations call for collaboration the most
- Writing is a huge portion of every business project undertaken
- At first, the structure is prepared collaboratively
- Then the writing is done individually
- The individual writings are later compiled
- Finally, the writings are reviewed collaboratively

8. WRITING AND FORMAL EDUCATION
Formal Education affected his professional writing in the following ways —
 Learning the importance of understanding the target audience
 Learning the importance of structured content during assignments and tests
 Writing business letters, proposals during extra-curricular engagements
 Creating presentations during coursework
 Writing reports and assignments during coursework

9. THE DUTY OF CURRENT STUDENTS
In order to prepare themselves for the professional workplace, the current
students should consider the following —
 Preparing a whole report from scratch
 Preparing a whole presentation from scratch
 Watching some top-notch presentations from SlideShare
 Reading reports on newspapers and blogs
 Write something for yourself once in a while

10. THANK YOU FOR WATCHING…
WITH YOUR
EYESPEELED!