Fundamentals of writing on Business Relation

1. Fundamentals of Writing
Flesch Readability
The News Release
Jeoff Gerong
BS Office Admin
Principles of Public and Customer Relations

2. Fundamentals of
Writing

3. Fundamentals of Writing
• method of representing languages in visual or tactile form.
• medium of human communication that represents language and emotion
through the inscription or recording of signs and symbols.
• not a language but a form of technology that developed as tools developed
with human society.
WRITING

4. Fundamentals of Writing
Within a language system, writing
relies on many of the same
structures as speech, such as
vocabulary, grammar and
semantics, with the added
dependency of system of signs or
symbols to represent the sounds
of speech, and may also have
symbols for such things as
punctuation and numerals.

5. Fundamentals of Writing
Written Communication is one kind of verbal communication which uses
written words of a language to complete the communication process and
make an effective communication. It is used in formal communication system
when it comes to business communication. It is also the heart of the dialogue
and it pervades every step of the communication chain.

6. Fundamentals of Writing
Written communication has great significance in today’s business world. It is an
innovative activity of the mind.
Effective written communication is
essential for preparing worthy
promotional materials for business
development. Effective writing involves
careful of words, their organization in
correct order in sentences formation as
well as cohesive composition of
sentences.

7. Fundamentals of Writing
Written communications can be grouped into the following channels and
outputs it includes emails, letters, reports, proposals, manual, magazines,
newsletters, websites, white papers, marketing materials, and press releases.

8. Fundamentals of Writing
BASIC
WRITING
GUIDELINES

9. Fundamentals of Writing
ASSESS - Before your fingers touch the keyboard or you put pen
to paper, assess the writing situation by defining
your audience and purpose.
- know your audience.
- define your purpose.
- research the topic.
- organize your information.
- categorize your information into sections.
- make an outline.
The AWE Method

10. Fundamentals of Writing
WRITE - Many people think that good writing flows out of the
brain, into the fingers, and onto the page. Writing, like any
acquired skill, requires dogged persistence. The essence of
good writing is rewriting. So enter the second step of
writing knowing that it is not the last step. A draft by
definition is not final.
The purpose of a draft is to transfer the information you
have gathered onto the page. Begin by referring to the
outline you’ve created, and write section by section,
point by point.

11. Fundamentals of Writing
EDIT - the process of selecting and preparing written, visual,
audible, and film media used to convey information. The
editing process can involve correction, condensation,
organization, and many other modifications performed
with an
intention of producing a correct,
consistent, accurate and
complete work.

12. Fundamentals of Writing
Global Editing - a multistep process that begins by looking
at the overall effectiveness of the piece. As
you read your draft, return to your
audience and purpose analysis:
Have you written a document that meets the needs of the
audience while it accomplishes your purpose in writing?
Does the document provide all the information end users will need
to do what you want?
Does it make sense?
Is it well organized?
If NOT, go back and make changes.

13. Fundamentals of Writing
Local Editing - Once you are certain that the content is
correct and complete, it’s time for paragraph
and sentence-level editing.
This is where you’ll need a good style guide, or
a Writing Tool. Begin by examining the
effectiveness of each paragraph. Good
paragraphs have unity, which means they stay
on topic, so first check each paragraph for
unity. Make sure your paragraphs aren’t too
long.

14. Fundamentals of Writing
Proofreading - The final element of writing. Editing your copy
for typos and spelling, capitalization,
punctuation, and formatting errors.
The writer must pay attention to the following:
1. Accuracy.
2. Avoiding gender, racial, and age bias.
3. Clarity.
4. Conciseness.
5. Conversational prose with smooth flow.
6. Correctness.
7. Parallelism.
8. Positive voice.
9. Strong nouns & verbs.
10. Sentence variety.
11. Sentence length.
12. Simple words.
13. Shorter paragraphs.
14. Tone and voice.