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TOURISM
PLANNING AND
DEVELOPMENT
GENERAL GUIDELINES:
• All sections taking up Tourism Planning and Development will be
submitting a hard copy of documentation / project on Tourism Planning
and Development Proposal which will serve as 60% of the final exam.
This will be evaluated with rubrics.The other 40% will be based on the
final presentation.
• Each class will be divided into 4-5 members per group.
• Each group will have to come up with a tourism development plan of
any destination (within Batangas Province only) that has great potential
to become a great tourist destination.
• The output off all groups will be presented of the last week of
December at the classroom for preliminary screening and choosing of 1
group finalist per section for Tour Plan Colloquium.
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
GUIDELINES FORTOUR PLAN PAPER
1.The paper must be written in letter-size paper (8 1/2 x 11)
2. Font Style is Arial Narrow, Font size is 11
3. Margin is 1.5 left and 1 on top, right and bottom
4. Please put page number on bottom-centre of each paper
5.Tour Plan Projects will be checked by the instructor from time to
time and aWPR must be attached to the written report.
7. Over it working is strictly prohibited.
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
WPR
A working progress report is similar to the
minutes of the meeting. Every time the group
will do their project, they will have to
document in details the date, the time they
started and ended, the name of the
attendees, the progress of the work, the
evaluation of the members and the
accomplishments for the day. EveryWPR
must be signed by the instructor and must be
complied and submitted to be used as
instructor's basis for individual evaluation.
Unsigned reports shall be considered invalid..
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
CONTENT OFTOURISM DEVELOPMENT
PLANIntroduction
-History of tourism
-Tourism planning and development
-About the chosen location
- Rationale for choosing the place
Review of relevant studies (Tourism Development Plans)
- research related and give explanation relating to your own research
- 3 – 5 research
Environmental and social issues
- existing environmental and social problem within the vicinity of the place
Access conditions to attractions
-Accessibility- mode and means transportation, how long is the travel, fare
Site validation
-population, north, east, west, south, land population, types of city, description
of the place, socioeconmic from municipalities
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
PRELIM:
CONTENT OFTOURISM DEVELOPMENT
PLAN
6. Identification of existing attractions -existing attraction within the area, picture with description,
with classification of tourism
7. Identification of potential attractions- not yet developed attractions, with plan how to develop
8. Inventory of facilities, hotels, resorts and restaurants- gas station, bank, hotel, resort, restaurant
9. Characterization ofTourism facilities and other resources - descriptions, analysis of the
inventory
10. Study of visitor market -Market segmentation, who visits the place, copy to the tourism office
11. Forecast of visitor arrivals in study area -Assuming the place is develop, forecast how many will be
the tourist arrive compare to the competitors
12. Preparation of market inland and promotions collaterals- Ways to promote
13. Prioritization of tourism circuit -Link to existing attraction, connected to other attractions
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
MIDTERM:
CONTENT OFTOURISM DEVELOPMENT
PLAN
14. Tourist attraction recommendations (Detailed) -Detailed Development
plan
15.  Estimation of developmental cost - Detailed Costing
16.  Financial and economic evaluation of tourism development and facilities
-Budget from tourism office and their allocation
17.  Financing options for tourism development -Source of budget
Final Defense with Panelist
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development
SEMI FINALS:
FINALS:
PROJECTTHEME:
SUSTAINAIBLE
TOURISM
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
MANAGEMENT
Project type: Tourism Planning and Development

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Tourism Planning and Development Introduction

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. GENERAL GUIDELINES: • All sections taking up Tourism Planning and Development will be submitting a hard copy of documentation / project on Tourism Planning and Development Proposal which will serve as 60% of the final exam. This will be evaluated with rubrics.The other 40% will be based on the final presentation. • Each class will be divided into 4-5 members per group. • Each group will have to come up with a tourism development plan of any destination (within Batangas Province only) that has great potential to become a great tourist destination. • The output off all groups will be presented of the last week of December at the classroom for preliminary screening and choosing of 1 group finalist per section for Tour Plan Colloquium. COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development
  • 18. GUIDELINES FORTOUR PLAN PAPER 1.The paper must be written in letter-size paper (8 1/2 x 11) 2. Font Style is Arial Narrow, Font size is 11 3. Margin is 1.5 left and 1 on top, right and bottom 4. Please put page number on bottom-centre of each paper 5.Tour Plan Projects will be checked by the instructor from time to time and aWPR must be attached to the written report. 7. Over it working is strictly prohibited. COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development
  • 19. WPR A working progress report is similar to the minutes of the meeting. Every time the group will do their project, they will have to document in details the date, the time they started and ended, the name of the attendees, the progress of the work, the evaluation of the members and the accomplishments for the day. EveryWPR must be signed by the instructor and must be complied and submitted to be used as instructor's basis for individual evaluation. Unsigned reports shall be considered invalid.. COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development
  • 20. CONTENT OFTOURISM DEVELOPMENT PLANIntroduction -History of tourism -Tourism planning and development -About the chosen location - Rationale for choosing the place Review of relevant studies (Tourism Development Plans) - research related and give explanation relating to your own research - 3 – 5 research Environmental and social issues - existing environmental and social problem within the vicinity of the place Access conditions to attractions -Accessibility- mode and means transportation, how long is the travel, fare Site validation -population, north, east, west, south, land population, types of city, description of the place, socioeconmic from municipalities COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development PRELIM:
  • 21. CONTENT OFTOURISM DEVELOPMENT PLAN 6. Identification of existing attractions -existing attraction within the area, picture with description, with classification of tourism 7. Identification of potential attractions- not yet developed attractions, with plan how to develop 8. Inventory of facilities, hotels, resorts and restaurants- gas station, bank, hotel, resort, restaurant 9. Characterization ofTourism facilities and other resources - descriptions, analysis of the inventory 10. Study of visitor market -Market segmentation, who visits the place, copy to the tourism office 11. Forecast of visitor arrivals in study area -Assuming the place is develop, forecast how many will be the tourist arrive compare to the competitors 12. Preparation of market inland and promotions collaterals- Ways to promote 13. Prioritization of tourism circuit -Link to existing attraction, connected to other attractions COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development MIDTERM:
  • 22. CONTENT OFTOURISM DEVELOPMENT PLAN 14. Tourist attraction recommendations (Detailed) -Detailed Development plan 15.  Estimation of developmental cost - Detailed Costing 16.  Financial and economic evaluation of tourism development and facilities -Budget from tourism office and their allocation 17.  Financing options for tourism development -Source of budget Final Defense with Panelist COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development SEMI FINALS: FINALS:
  • 23. PROJECTTHEME: SUSTAINAIBLE TOURISM COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT Project type: Tourism Planning and Development