3. Maximino P. Zurbito, Jr.
A.B., Ll.B., CTE-ILO
 RECEPIENT 2007 Western Visayas DOT-VI, TOURISM
EXCELLENCE AWARD
 Country-based Consultant-Solimar International for
ASEAN USAID Assisted Tourism Development
projects
 Certified TOURISM EXPERT-Tourism Development,
ILO-Technical Cooperation for Development
Countries, Geneva, Switzerland
 1980 International Tourism Scholar, World Association
of Travel Agencies Tourism Scholarship Foundation-Geneva,
Switzerland (FIRST in ASIA & ONLY ONE from PHILIPPINES
 AUTHOR, Compendium in Tourism & Hospitality Study 1st &
2nd Editions; and Development Concept Project TREASURE.
 Founder: BARRIA, ANITOS & AETA.

4. With YOUR PERMISSION,
Let me NOW PROCEED with
the
PRESENTATION

6. For the LOCAL GOVERNMENT UNITS (LGUs)
 Continuing Tourism Awareness-Key to
Institutionalization Culture of Tourism with the Conduct of
Study for the Formulation of the Local Tourism
Development Master Plan anchored on Eco-Agri Tourism;
Poverty Alleviation & Livelihood Projects for the Highly
Impoverished Communities thru Community Cooperative
Eco-organic Farming; and,
Recommended Curriculum for K-12 & Tourism Related
Courses, in Preparation for the Implementation of ASEAN
Integration MRA-TP Mutual Recognition Arrangement on
Tourism Professionals Common Competency Assessment.

7. Our FORMAL OFFER

8.  Continuing Tourism Awareness - Key to
Institutionalization Culture of Tourism with the
Conduct of Study for the Formulation of the Local
Tourism Development Master Plan anchored on
Eco-Agri Tourism; and,
 Poverty Alleviation & Livelihood Projects for the
Highly Impoverished Communities thru
Community Cooperative Eco-organic Farm
Tourism Development.
Our SPECIFIC OFFER for ADOPTION
of LGU-Carles

9. The PROGRAM COMPONENTS
This Program is designed for the following:
To establish the institutional mechanism through the:
 Organization of the Municipal Tourism Development
Council should there be none, and/or should there be
one already existing, strengthened and make it active
and operational; and,
 Organization of the Barangay Tourism Development
Council where in all barangays for total involvement by
every inhabitants in Community Cooperative Tourism.

10.  Conduct the massive and sustained awareness
campaign thru special education (Seminars and
Workshops) on the Effects, Implications, Obligations
and Benefits of R.A. 9593 otherwise known as the
National Tourism Policy Act of 2009 & the ASEAN
Integration Arrangement for Tourism Professionals;
 Proper monitoring of Local Government Units’
compliance with their mandated obligations under R.A.
9593; and,
 Conduct the study and formulation of the Provincial
Tourism Development Plan should there be none, and
there be any, to update and introduce the needed
refinements to the same in compliance with the
requirements under R.A. 9593.
Program Components Cont’d.

11. Implementing and Coordinating
Agencies
Lead Agencies:
The League of Municipalities, Provincial and
Regional Chapters;
Provincial Tourism Office;
The Department of Tourism;
Department of Education Regional, Division
& District Offices;
Coordinating Agencies:
Department of Interior and Local
Government Regional Office;

12. Department of Trade and Industry;
 Department of Environment & Natural
Resources;
 Department of Transportation &
Communications (MARINA and CAAP
Commission on Higher Education;
 Philippine National Police;
 Liga ng mga Barangay Provincial and
Municipal Chapters; and,
 Tourism and Environmental Organic
Agri-Farming Oriented NGOs.

13. Target Beneficiaries
Local Government Units (LGUs) Officials
Elective:
 Province/City/Municipality
 Local Chief Executives;
 SB Members (Committees on
Tourism, Budget, Ways and Means and
Infrastructure)
 Barangay
 Barangay Chairman & Kagawads
 Barangay Kagawads
 Barangay Treasurer
 Barangay Secretary

14.  Appointive
 Tourism Officers;
 Municipal Information Officer;
 Municipal Planning and Development
Officers;
 Municipal Engineers;
 Budget Officers; and,
 Treasurers
 Academe
 Instructors in Tourism related courses;
 Principals & Head Teachers of Public &
Private Secondary Schools;
 Students in Tourism related courses

15.  Private Professionals and Entrepreneurs
 Tourism-Related Service/Product Providers
and Operators of:
 Hotels, Inns, Pensions Houses, Restaurants;
 Travel and Tours Agencies;
 Transport Operators (Land and Sea);
 Academe (Higher Education Institutions);
 Tour Guides, Tour Conductors; and,
 Operators of Handicrafts and Souvenir Shops,
etc.; and,
 Locally situated Non-Government
Organizations, Associations and Federations.

16. Implementing Strategy
The Institutional Mechanism
This concept calls for the organization of
institutional mechanism for the well-coordinated
and smooth implementation of the proposed
project/program in order to successfully attain its
targeted results. This can be achieved thru the
organization of a closely-knit and cohesively
working Technical Working Group which main
objective is to institutionalize the Culture of Tourism
in every sector of the local communities.

17. Composition
The Municipal Tourism Development Council shall
be composed as follows:
 Executive Committee:
Municipal Mayor shall be the Chairman whose
functions shall be performed thru the Municipal
Tourism Office except on Policy Directions; and,
 Chairman Committee on Tourism, Sangguniang
Bayan shall be the Vice Chairman together
with the duly designated representative of the
duly accredited tourism-oriented NGO as Co-
Vice Chairman;

18. The general membership
The General Membership shall be composed of:
ALL Local Chief Executives represented
by their respective Barangay Tourism Officer in
activities except for matters involving policy
directions of the council that requires the
personal presence of the Barangay Chairman
SB Committee of Tourism Development; and,
Duly accredited and active tourism-oriented
Non-Government Organizations (NGOs) in the
province.

19. Functions
The Municipal Tourism Council shall:
 Initiate the drafting the Municipal Tourism Ordinance for
approval by the Sangguniang Panglalawigan should there
be none yet, or should there be any already existing,
introduce amendments/refinements on the existing one to
be in accordance with R.A. 9593;
 Initiate the conduct of Study and Formulation the
Provincial Tourism Development Plan should there be
none yet, or should there be any conduct the review and
introduce amendments/refinements to update the same
with focus on Eco-Agri Tourism compliant with the
requirements of R.A. 9593;

20.  Perform the Lead-Role in tourism product development
together with the Member LGUs and Private Sector;
 Formulate the Marketing Strategic Action Plan and lead
in the promotion and marketing of the provincial tourism
products and services to both the domestic and
international tourist markets;
 Cause the production and printing of provincial tourism
promotional materials in coordination and cooperation of
member-LGUs and the private sector, and initiate the
construction of the Provincial Tourism Website linking all
member-LGUs, and open accounts with various Social
Networks, i.e, Facebook, Twitter, LinkedIn, etc.;
 Extend technical assistance to Member-LGUs whenever
and wherever possible.

21. The PROGRAMS
Program 0NE (I)
Conduct of the Continuing Tourism Awareness
(SPECIAL EDUCATION[TRAINING)
KEY TO INTSTITUTIONALIZATION-CULTURE OF TOURISM
Brief Description
Under this concept the program is a continuing
activity for a certain period to start within Fifteen (15)
days upon approval by the Municipal LGU and release of
funds. In order to attain optimum participation by the
targeted beneficiaries, the project shall be
implemented/conducted on per CLUSTER maximum of
FIVE (5) barangays that are contagious.

22. Period of Implementation
 Organization of Institutional Mechanism
Within a period of 30 days from approval of this
project/program and availability of Funds;
 Continuing Tourism Awareness (Special Education)
Not more than One (1) month or Thirty (30) days, to
start within the period of not more than Fifteen (15) days
after the organization of the Institutional Mechanism with
sessions of not more than Three (3) days per clustered
barangays and follow thru One (1) session in every
Barangay on a monthly basis.

23.  Conduct of the Continuing Tourism Awareness
(SPECIAL TOURISM TRAINING & WORKSHOPS)
The Program is a continuing activity for a
certain period to start within Fifteen (15) days
upon approval by the Provincial Government and
release of funds. In order to attain optimum
participation by the targeted beneficiaries, the
project shall be implemented/conducted on per
Congressional District Level in provinces with
multi-districts.

24. General Funds
The General Funds of the Municipal Council shall
be composed of the Seed/Initial Funds as proposed herein
and the Annual Membership Fee/Contribution of each
Barangay to the Municipal Tourism Development Council,
as follows:
Municipal Government – Php 330,000.00
34 Barangays @ Php5 ,000.00 - 170,000.00
Total - Php 500,000.00

25. Self-Liquidating Project
The implementation of the project/program, particularly
the conduct of tourism awareness special education,
however, is self-liquidating as the participants shall be
charged with a minimum registration fee that shall inure to
the General Funds of the Provincial Tourism Council to
cover the costs of:
 Forum/Workshop Venue, foods, and accommodation;
 Administrative Costs, i.e., Allowances/Per Diems of
working staff/personnel, local transportation and office
supplies;
 Certificates of Participation; and,
 Project/Program kits containing reference materials for
participants’ own use, particularly:

26. Compendium Tourism & Hospitality Service Study
BOOK for Beginners in TOURISM Studies
Designed for DepEd K-12 Program Elementary: (Grades 7 & 8)
Secondary: (Grades 9, 10, 11 & 12) In Preparation for the ASEAN Economic Integration
MRA-TP Mutual Recognition on Tourism Professionals Common Competency Assessment
Patterned on the Recommended Curriculum Matrix in Annex “A”

27.  COMPENDIUM TOURISM & HOSPITALITY SERVICE
STUDIES containing the Guide/Steps in the formulation of
the respective Local Tourism Development Plan and the
Fundamentals of Destination Management;

28. Sources of Funds
The contemplated sources of funds for the
project/program are as follows:
 Municipal Government Tourism Office (Portion of the
Budget for Tourism);
 Contribution from Barangay LGUs (Portion of the Budget
for Training/Education);
 Assistance from Department of Tourism 50% of the cost
as provided under R.A. 9593;
 Registration Fees and 15% share from the cost of the
Compendium Tourism that is the major component of the
Seminar Kit ; and
 Sponsorship/Assistance from private business operators
(variable).

29. Program/Project Coverage
The program/project shall cover the subjects/topics
entitled as follows:
 On Lecture Series to be conducted by recognized experts
in the subject:
 Knowing Tourism and Tourism Systems;
 Elements of a Tourist Worthy Destination;
 Strategic Actions on Sustainable Tourism Development;
 The ASEAN Economic Integration Effects, Benefits and
Obligations;
 The Role of DENR in the utilization of real properties
(private/public) for tourism enterprises;
 The Interventions of DOTC- LTFRB, MARINA, PPA on
Tourist Transport Service Operations;
 The Extent of the Role of DPWH on Infrastructure
Development in Tourism Development Potential Areas;

30.  Scope of Powers/Authority of LGUs on Tourism Development Role
of Front-Liners Service Providers
 The Effects, Implication and Benefits of R.A. 9593 otherwise
known as the National Tourism Policy Act of 2009;
 Effect and Implications of the ASEAN Economic Integration
MRAs-Mutual Recognition Agreements Implementation;
 Effects, Implications and Benefits of R.A. 11806 otherwise known
as the Farm Tourism Act of 2016;
 Introduction to the World renowned Israeli Greenhouse
Technology;
 Knowing how the Community Cooperative is organized and how it
works;
 Steps in the Formulation of Local Community Eco-organic Agri
Tourism Development Plan;
 Tourism Destination Management;
 Tourism Marketing Steps and Strategies;
Program/Project Coverage
Cont’d.

31. Workshops:
 How to prepare the Local Tourism Development Plan;
 How to organize, manage and operate the Community
Cooperative;
 How to Draft Local Tourism Ordinance;
 How to Package promote and Sell Tourism Products &
Services; and,
 How to Comply with the ASEAN MRA-Mutual Recognition
Arrangement for Tourism Professionals.

32. Project/Program Result and Compliance
Monitoring
This activity shall cover the monitoring of the result
of the project/program in order to see to it that participating
LGUs have duly complied with their respective obligations
as mandated by R.A. 9593, and observed/implemented what
had been taken in lecture series and workshops conducted.
This activity shall also include the technical assistance by
the Provincial Tourism Development Council to LGUs that
may require the same, particularly in the formulation of
local tourism development plan and drafting of local tourism
ordinance.

33. Registration Fees for Participants
Indicative Cost of Registration Fee per
Participant shall follow the ones that shall be
determined by the Technical Working Group
(TWG).
 Regular Participants (LGU Officials, Tourism
Enterprise Owners/Workers, Educators) – To
be determined;
 Students & Out of School Youths – To be
determined but not less than an amount to
pay the actual cost of the Kit and reference
materials only.

34. Project Outputs
The contemplated outputs of the project/program
are as follows:
 Established a duly organized Institutional Mechanism
(Provincial Tourism Development Council) with
representations from all sectors;
 Enhanced awareness of all participating sectors on the
real meaning of tourism systems development and the
adaptation of the culture of tourism by each sector
attained;
 In-depth knowledge and understanding of the provisions,
particularly, the obligations, implications/effects and
benefits of R.A. 9593 otherwise known as the National
Tourism Act of 2009, R.A. 11806 or Farm Tourism Act of
2016 and their respective compliance of the same for the
targeted beneficiaries obtained;
 In-depth understanding of the effects, implications and
benefits of ASEAN Economic Community Integration.

35.  Enhanced and strengthened the ability of the LGUs in their
self-formulation of Local Tourism Development Plans in
accordance with the National Tourism Development Agenda
and the declared National Policy; and avoid the high cost in
outsourcing the services of consultants for the purpose;
 Encouraged total participation of all sectors (private
businessmen, NGOs) the academe and national line agencies
in local tourism development, particularly in local
communities;
 Organized/operationalized Community Multi-Purpose
Cooperative; and,
 Conducted a Study and Formulation of the Municipal Tourism
Development Plan conducted or should there be any, updates
and refinements are introduced to comply with what is
appropriate in the current needs of the ever-changing times in
the tourism environment and the requirements as mandated
under R.A. 9593.
Project Outputs Cont’d.

36. Indicative Benefits
For the LGU-Local Government Units
The Indicative Benefits for the LGUs are shown in Table No. 2,
Cost/Benefits Ratio Analysis (LGUs Individual Project/Program
Implementation versus This Project/Program .
Activity LGU Own
Implementation
This Program
Prov. Mun. Prov. Mun.
Tourism
Awareness
Seminars
Not Less than
500,000
Not Less
than
200,000
Not More
than
100,000
Not More
Than
50,000
Study/Formulati
on tourism
Dev’t. Plan
Not Less than
1M
Not Less
than
500,000
Not More
than
500,000
Not More
than
300,000
Drafting of
Tourism
Ordinance
Require
Consultant
Require
Consultant
Ready
Made
Ready
Made
Monitoring and
Assistance
None None Province
DOT
Province
DOT

37. For the Academe
Activities Cost in Pesos Output/Benefits
Own
Conduct
This
Program
Own Conduct This
Program
Knowledge
Enhancement
Seminar for
Instructors
Min.
50,000.00
Max. for 10
Instructors
15,000.00
Very High Cost; No
Assurance for
Authoritative
Updated Learning
Materials
Updated
Materials and
Authoritative
Resource
Persons
Knowledge
Enhancement
for Students
Min.
50,000.00
or 1,500.00
per
Student
Maximum
1,000.00
per
Student
Very High Cost
Imposed to
Students, No
Assurance of
Updated
Authoritative
Learning Materials
& Resources
Person/Lecturers.
With Updated
authoritative
learning
Materials and
Authoritative
Experts
Lecturers.

38. PROGRAM TWO
RECOMMENDED CURRICULUM
Preparation for the Implementation
ASEAN ECONOMIC INTEGRATION
MRA-TP Mutual Recognition Agreement
Tourism Professionals
CCSTP-Common Competency Standards
Tourism Professionals

39. EXPLANATORY NOTE and RATIONALE
RECOMMENDED CURRICULUM
For the ACADEME/EDUCATION and TRAINING CENTERS
Legal Basis:
R.A. 9593, otherwise known as the National Tourism Policy Act of 2009,
that provides:
Rule I – General Provisions
Section 1 – Declaration of Policy.
The State declares tourism as an indispensable element of the
national economy and an industry of national interest and importance,
which must be harnessed as an engine of socio-economic growth and
cultural affirmation to generate investment, foreign exchange and
employment, and to continue to mold an enhanced sense of national pride
for all Filipinos. Towards this end, the State shall seek to:

40. (b) Recognize sustainable tourism development as integral to the national
socio-economic development efforts to improve the quality of life of the
Filipino people, providing the appropriate attention and support for the
growth of this industry;
X x x x x x x x;
(c) Promote a tourism industry that is ecologically sustainable, responsible,
participative, culturally sensitive, economically viable and ethically and
socially equitable for local communities;
X x x x x x x x;
(f) Encourage private sector participation and agri-tourism for countryside
development and preservation of rural life.
Legal Basis Cont’d.:

41. Legal Basis Cont’d.:
Section 2 – Objectives.
To pursue the above declaration, the following objectives are hereby adopted:
X x x x x x x x;
(b) Encourage activities and programs which promote tourism awareness,
preserve the country’s diverse cultures and heritage, and instill a sense of
history and a culture of tourism among the youth and the populace;
X x x x x x x x;
(g) Enhance the collection, analysis and dissemination of data which
accurately measure the economic and social impact of tourism in the country
to facilitate planning in the public and private sectors;
(h) Ensure the right of the people to a balanced and healthful ecology through
the promotion of activities geared towards environmental protection,
conservation and restoration;

42. (i)Develop responsible tourism as a strategy for environmentally sound and
community participatory tourism programs, enlisting the participation of local
communities, including indigenous peoples, in conserving bio-physical and
cultural diversity, promoting environmental understanding and education,
providing assistance in the determination of ecotourism sites and ensuring
full enjoyment of the benefits of tourism by the concerned communities;
(j) Strengthen the role of tourism councils and encourage the participation of non-
governmental organizations (NGOs), people’s organizations (POs) and the
private sector in initiating programs for tourism development and
environmental protection;
(l) Promote and ensure the convention-handling capability of the country as a
world-class convention center;
(m) Achieve a balance in tourism development between urban and rural areas
in order to spread the benefits of tourism and contribute to poverty
alleviation, better access to infrastructure and to a reduction in regional
imbalances;
Legal Basis Cont’d.:

43. (n) Enhance capability-building of local government units (LGUs), in
partnership with the private sector, in the management of local tourism
projects and initiatives, thereby ensuring accessible and affordable
destinations throughout the country, especially in areas which have shown
strong comparative advantage;
Legal Basis Cont’d.:

44. ASEAN Economic Integration
MRA-TP (Mutual Recognition Agreement for Tourism
Professionals)
The MRA – TP aims to facilitate mobility of tourism professionals
within ASEAN based on competence-based tourism
qualifications/certificates, and at the same time, improve the quality of
services delivered by tourism professionals.
The ASEAN MRA – TP provides a mechanism for agreement on the
equivalence of tourism certification procedures and qualifications across
ASEAN. When ASEAN nations mutually recognize each other’s
qualifications this will encourage a free and open market for tourism labor
across the region and boost the competitiveness of the tourism sector in
each ASEAN nation, while at the same time attracting needed talent to meet
local skills shortages. The eligibility to work in a host country will of course
be subjected to prevailing domestic laws and regulations of the host
country.

45. In order for a Foreign Tourism Professional to be recognized by
other ASEAN Member States and to be eligible to work in a host country,
they will need to possess a valid tourism competency certificate in a
specific tourism job title as specified in the Common ASEAN Tourism
Curriculum (CATC), issued by the Tourism Professional Certification Board
(TPCB) in an ASEAN Member State. There are 32 job titles covered under
this MRA, ranging from housekeeping, front office, food and beverages
services, and food production for hotel division, to travel agencies and tour
operator for travel division. The MRA on Tourism Professionals is an
important driver in raising standards of tourism and improving
qualifications of the tourism workforce in the ASEAN
ASEAN Economic Integration
MRA-TP (Mutual Recognition Agreement for Tourism Professionals)
Cont’d.

46. The Recommended Curriculum
RECOMMENDED BASIC CURRICULUM in PREPARATION for
ASEAN Economic Integration on Tourism Standards ASEAN Mutual
Recognition of Tourism Professionals under the ASEAN Common
Competency Assessment for APPROVAL and ADOPTION by DepEd and
CHEd through the endorsement DOT.
Please REFER to HAND OUTS
Annex “A” of Project TREASURE Primer

47. Long Term Rehabilitation
Disaster Stricken /Would-be
Victims and Poverty Alleviation
of the Highly Impoverished
PROGAM THREE
Supported By Programs 1 & 2

48. Purpose and Objectives
General
 “To transform all the unproductive resources that are
available in the poorest of the poor communities into
potently performing and income generating assets in
an atmosphere of solid cooperation by the inhabitants
which benefits shall be exclusively enjoyed by the
bonafide residents in the community; and, encourage
those who are residing as informal settlers in the
urban centers without regular income out of
permanent trade or business, particularly in Metro
Manila to return and settle for good in their former
abode thus decongesting the urban centers on the
process.”

49.  Organize Community Cooperative which members shall
be composed of bonafide residents of the community
and those who are now residing in the urban centers
but remain without formal employment and regular
income who may wish to join the organized
cooperative and committed to abide by the rules and
regulations of the duly organized community
cooperative;
Specific

50.  Specific Purpose, Cont’d.
 Establish Adult Educational and Training Center to:
Conduct Social Preparation/Capability Building in order to
educate and re-educate all the community inhabitants on their
obligations, responsibilities and benefits on the process of
transforming all the unproductive resources of the community
into performing assets;
Continually conduct special skills training program for the
community cooperative members on cash-generating tourism-
related livelihood activities with the optimum utilization of the
locally available indigenous materials for handicrafts and novelty
items of export quality; and, the cultivation of unproductive soils
for the propagation of high valued cash-crops as well as marine
and underwater resources thru the cooperative livelihood
development center;

51.  Specific Purpose, Cont’d.
Prepare development plans for areas and activities
of tourism value focusing in community eco-agri tourism in
order to encourage investors both domestic and overseas
to invest in the development of the area as tourist
attraction/destination, considering in the highest degree
the preservation of the natural environment and
prioritizing the employment of local workforce in the
development process, i.e., construction of infrastructure
and tourist facilities as well as delivery of duly organized
tourism frontline and supplementary services;

52.  Specific Purpose, Cont’d.
 Invite and seek technical and funding assistance from
national and international assisting institutions and
agencies as well as private persons thru crowd-
funding activities;
 Establish linkage with the domestic and international
markets for the products to be developed as well as
skilled labor services that maybe supplied by the
community cooperative as outputs of the capability
building process under Project TREASURE;

53. The Project TREASURE Multi-Purpose Community
Cooperative
Introduction
The TREASURE Multi-Purpose Cooperative shall be
patterned with the Kibbutz of Israel, known to be the
oldest and most enduring cooperative system in the world.
It is totally autonomous in nature and shall operate by its
own in communities where it is organized and situated.
The TREASURE Multi-Purpose Cooperative has
Regular Voting Members and Affiliate Non-Voting Members
spread in Barangays composed of Marginal Farmers, Fisher
Folks, Market Vendors, Public Transport Operators/Drivers,
Pedicab and Tricycle Owners/Drivers, Public School
Teachers, Retired Professionals and Senior Citizens

54. Vision
 ”Totally self-reliant community of God-Fearing
inhabitants living harmoniously in economic
prosperity altogether working to support the
basic needs of everyone, in an ecologically
balanced environment amidst enviable peace
and security, insulated from political influence
under the spirit of unconditional cooperation
infinitely abhorring oppressive competition.”

55. Mission
Instill upon the members the culture of tourism; and,
Work for the transformation of the UNPRODUCTIVE
RESOURCES into POTENTLY PERFORMING and INCOME-
GENERATING ASSETS to be at par of the ASEAN standards
thru the DEVELOPMENT of a TRULY autonomous Eco-
Organic Agri SUSTAINABLE COMMUNITY TOURISM
ACTIVITY where EVERY INHABITANT member shall PLAY the
IMPORTANT ROLE in the MANAGEMENT and OPERATION of
the DULY ORGANIZED SERVICE SYSTEMS offered to
TOURISTS and VISITORS in the IDENTIFIED DESTINATION
With EACH GETTING the FAIR SHARE of the BOUNTY for his
LABOR.

56. The LIVELIHOOD Activity for Poverty Alleviation
Eco-Agri Cooperative Communal Farming utilizing on the
process the Gur Lavi-Irael Greenhouse Technology for the highly
demanded variety of high valued crops and vegetables.
The World renowned Gur Lavi Greenhouse Technology of Israel, can
produce 5x higher per crop yield Than the open-field traditional farming
currently practiced.

57. Tourism Facilities, i.e., In-land Eco-Agri Tourism
Resort utilizing the Greenhouse as the major attraction,
complemented with native restaurant offering garden
fresh vegetables and fruits as the main dish attraction,
native family-type accommodation, recreational
facilities for family and children, as well as conference,
seminar and training facilities for eco-agri tourism
related studies and workshops;

58.  Organized Allied Tourism Service Systems with the
Floating Cottages and Fish Cages as the Major
attractions in beachlines of the mainland or
islands/islets;
 Fishing by way of utilizing Fish Cages that shall be
stationed in the fishing grounds along the coastlines
adjacent the floating cottages;
 Handicraft-making and Preserved Food Preparation
and Packaging.

59.  Sources of Funds
 Portion of the realized income out of the sales of the book
“Compendium Tourism & Hospitality Service Study” by
Maximino P. Zurbito, Jr. that requires the endorsement and
recommendation by the following:
 Department of Tourism for all its offices as well as LGU
Tourism Officers to acquire as a reference material in the
institutionalization of the culture of tourism in local
governance;
 Department of the Interior and Local Government for all
LGU Sanggunians (Provincial, Municipality, Barangay) to
acquire a copy of the book as reference material for
sustainable tourism and socio-economic development
related legislations and programs;

60. Department of Education for all public and private
schools (Elementary, High Schools) to have at least 3
copies of the book as library reference material; and,
Commission on Higher Education for all colleges and
universities to consider the prescription of the book
as teaching/study reference material or textbook for
students taking up tourism and hospitality service
courses.

61. So there we are . . . .
It had been a pleasure OFFERING and PRESENTING to
the Municipality of Carles the CONCEPT of
Preparing for the ASEAN Integration…
Sharing Tourism Bounties
with the Impoverished Communities !
Transforming Lives, Alleviating Poverty, Charting the Future

62. To END this PRESENTATION, permit me to QUOTE the
LINES of favorite English Author David Moore that says:
“MAN travels the WORLD over in
SEARCH for SOMETHING he only
FINDS when he is HOME”
It is hoped, as we DREAM that in not too distant future, CARLES shall
establish a niche in the International Tourism Communities…. As it will be
the birthplace of Project TREASURE and where the of the truly ORGANIZED
TOURISM SYSTEMS is CRADLED for its BOUNTIES are FAIRLY and EQUITABLY
SHARED to every CARLESANON under the SPIRIT of COOPERATION where
EACH shall be FAIRLY BENEFITED by the BOUNTY FOR his/her EVERY
LABOR!!!