Introduction to Business Communication Chapter 1

1. NITHIN S
Assistant Professor
Department Of Management Studies
Al-Azhar College Of Arts And Science
BUSINESS COMMUNICATION

2. WHAT IS COMMUNICATION ?
• Communication is the act of transferring
information from one place to, person or
group to another.
• It is the act of giving, receiving and sharing
information.

3. PROCESS • HEARING
• DECODING
• UNDERSTANDING
• REMEMBERING
• RESPONDING
OF
COMMUNICATION

4. HEARING AND LISTENING
Hearing : It is the perception of sound with the ear.
It is a physical act and no effort is made by
listener.
Listening : Listening is hearing with attention. It is
a process requires concentration. It is the total
process involving hearing with attention.

5. DISTINCTION BETWEEN HEARING AND
LISTENING
HEARING
• Hearing occurs when
sounds enters the ears.
• Hearing is physical.
• Hearing is done with ears.
LISTENING
• Listening is the meaningful
understanding of the
message.
• Listening is intellectual.
• listening is done with the
ears, eyes and mind.

6. DISTINCTION BETWEEN HEARING AND
LISTENING
HEARING
• In hearing there is no effort.
• Hearing is not
comprehensive
LISTENING
• For listening deliberate
effort is made by the
listener.
• Listening is more
comprehensive than hearing

7. TYPES OF LISTENING
• Passive listening: It is an indifferent
listening. No conscious effort is made from
the part of listener and stops at hearing.
• Selective listening : It is a partial listening.
The listener listen only to that which he or
she wants to listen.
• Attentive listening : Attention or importance
is given to the words that are being spoken.

8. TYPES OF LISTENING
• Emphatic listening : Emphatic listening is
listening through ears, eyes and heart.
• Active listening : An active participation of
the listener in communication. The listener
makes conscious effort to listen, decode and
absorb the messages through a participative
process.