Business Plan: Crazzy Chicken


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Business Plan: Crazzy Chicken

  1. 1. Business Plan Crazzy Chicken
  2. 2. Executive Summary <ul><li>The idea is to establish a non veg focused Quick Service Restaurant (QSR) chain starting from first unit at Circular Road a hot location in Ranchi </li></ul><ul><li>The brand name of the restaurant is Crazzy Chicken and the company will be registered as Crazzy Foods Pvt. Ltd </li></ul><ul><li>Youngsters via quick service and the family who live in residential complexes via quick delivery will be targeted </li></ul><ul><li>An outlet of 720 square feet have been taken on lease to operate the restaurant from Circular Road </li></ul><ul><li>Bikash, Pawan, Ujjawal and Sunil create a highly qualified team to run the company </li></ul><ul><li>Crazzy Chicken will introduce new menu in the city which will include Sabarma, Pasta, Sandwich and Chicken burger to the customer </li></ul>
  3. 3. Continue… <ul><li>Target customers will be communicated through Hoardings, Leaflets, Audio & Video advertisements and Personal visits </li></ul><ul><li>The first outlet will be launched in the month of November, 2008 and second unit will be coming in March, 2009 </li></ul><ul><li>The forecasted revenue for the first financial year is Rs. 15,00,000 </li></ul><ul><li>The seed capital required for the first unit is Rs. 15,00,000 out of which Rs. 5,00,000 will be invested by founders only and rest will be managed from banks or angel funding </li></ul><ul><li>We target to be a Rs. 100 crore company (by valuation) in five years with a revenue of Rs. 25 crore form 42 outlets across the country </li></ul>
  4. 4. Business Idea <ul><li>Establishing a non veg focused Quick Service Restaurant (QSR) chain in Circular Road (first unit), Ranchi </li></ul><ul><li>More than 80% population of Ranchi are </li></ul><ul><li>non vegetarian which create a sizable crowd for our restaurant </li></ul><ul><li>The idea is to develop the standards and replicate the model across the country </li></ul>
  5. 5. Target Market <ul><li>Initially youth, families and offices around Circular Road will be our target </li></ul><ul><li>We will focus to serve middle class and upper middle class </li></ul><ul><li>Due to innovation in our menu and services we expect to attract people form other part of the city </li></ul><ul><li>On average there are 10000-15000 potential youngsters pass through the location, 50 offices spread near the restaurant and 1500 families reside around Circular Road </li></ul>
  6. 6. Ranchi on the Fast Track <ul><li>Since the formation of Jharkhand the state capital has seen tremendous growth in retail, real estate and education industries </li></ul><ul><li>Standard of living is chasing metros by having presence of CCD, Eyelex, Big Bazaar, Reliance Fresh, Mobile Store and Spenser’s </li></ul><ul><li>In last few years professional courses has mushroomed in each and every corner of the city </li></ul><ul><li>The Ranchiites are ready to explore exciting place with quality services, which we promise to provide </li></ul>
  7. 7. Services <ul><li>We will serve our potential customers at our outlet and the families at residential complexes will be served through express home delivery </li></ul><ul><li>At outlet there will be provision of ‘Self Service’ </li></ul><ul><li>Initially our menu includes- </li></ul><ul><ul><li>Sabarama </li></ul></ul><ul><ul><li>Pasta </li></ul></ul><ul><ul><li>Sandwich </li></ul></ul><ul><ul><li>Chicken Burger </li></ul></ul>
  8. 8. Management Team <ul><li>The Core Management Team of Crazzy Chicken is made of its’ founders only- </li></ul><ul><li>Bikash Akhouri – Team Leader and Marketing Head, MBA (University of Pune) with 3 years of experience in diverse field </li></ul><ul><li>Ujjawal Sing – Operation Head, DHMCT (IIHM, Chennai) with 6 years of experience in Hotel and Restaurant Industries in India and abroad </li></ul><ul><li>Pawan Anweshi – Purchase & Supply Chain Head, MBA (Mumbai University) with experience of 2 years in running his family business in printing </li></ul><ul><li>Sunil Kumar – Business Development Head, MBA (University of Pune) with 3 year experiences in start ups </li></ul>
  9. 9. Advisory Team <ul><li>Crazzy Chicken’s advisory team includes expert from restaurant, hotel and tourism industry— </li></ul><ul><li>Mr. A. B. Kumar – General Manager, ITDC </li></ul><ul><li>Mr. Sitesh Kumar – General Manager, Ashoka Hotel (Ranchi) </li></ul><ul><li>Mr. Madaan – Retired Senior Vice President, ITDC </li></ul><ul><li>Mr. Verma – Chairman, ISM (Pundag) </li></ul>
  10. 10. Outlet Layout <ul><li>The outlet includes space of 250 sq. feet ground floor and 500 sq. feet first floor situated at Circular Road, Ranchi </li></ul><ul><li>An staircase goes to first floor which has been strategically situated at ground floor </li></ul><ul><li>The outlet face Circular Road with a sizable free space of 600 sq. feet between road and the outlet, the place will be utilized for parking and decoration </li></ul><ul><li>Pasta bar and coffee bar are situated at ground floor adjacent to billing counter and service order counter </li></ul><ul><li>There will be 10 small slabs on which people can eat </li></ul><ul><li>In the first floor there will be visible kitchen of 100 sq. feet covered with counter for billing and service </li></ul><ul><li>There will be sitting arrangement for 40 people in the first floor </li></ul>
  11. 11. Operation <ul><li>We will establish strong supply chain for efficient flow of required raw materials </li></ul><ul><li>Kitchen will be equipped with….for smooth operation </li></ul><ul><li>There will be exhauster in kitchen and gas cylinder will put outside the building for avoiding any hazardous occurrence </li></ul><ul><li>In both the floors self service will be encouraged </li></ul><ul><li>Most of the items will be packaged such that items can be eaten at outlet or taken home easily </li></ul><ul><li>Waiters and cleaners will assure the fast and hygienic service </li></ul><ul><li>Home delivery will be provided in 30 minutes in the localities around Circular Road </li></ul><ul><li>ERP solutions will be used for inventory management, billings, purchase, sales track record and HRM </li></ul>
  12. 12. Marketing & Sales <ul><li>Effective and targeted marketing tools will be used to attract potential customers </li></ul><ul><li>Promotion </li></ul><ul><ul><li>Advertisement – Through leaflets, posters and hoardings on Circular Road </li></ul></ul><ul><ul><li>Sales Promotion – Discount coupons, issuing privilege card and contest </li></ul></ul><ul><ul><li>PR – Press release and stories in local media </li></ul></ul><ul><li>Pricing Strategy </li></ul><ul><li>Considering that we are providing an exciting place we will charge premium for that, our pricing will suit better to the middle class and upper middle class crowd </li></ul><ul><li>Distribution Channel </li></ul><ul><ul><li>Instant service at Outlet </li></ul></ul><ul><ul><li>Home delivery </li></ul></ul>
  13. 13. Branding & positioning <ul><li>Our brand name is Crazzy Chicken </li></ul><ul><li>We will design our logo and tagline which reflect excitement, QSR, fun place, youth targeted, non vegitarian </li></ul><ul><li>We would position ourselves as nonveg specialized QSR </li></ul>
  14. 14. Competition <ul><li>In non veg QSR we do not have any direct competition but there are reasonably good restaurants like Anand Vatika and Silver Spoon which will get some of our potential customer and vice versa </li></ul><ul><li>With innovative menu and quality services we expect to attract customers from other part of the city getting served by non veg focused restaurants like Kathi Kabab </li></ul>
  15. 15. HRM For the first unit we will have a team of 10, out of which the job of Chef, Manager and Service person’s jobs will be performed by core team itself 10 Total 1 Security Guard 2 Delivery boys 1 Cleaner 2 Waiter 2 Order/ Service 1 Manager 1 Chef Number Particular
  16. 16. Management Information System (MIS) <ul><li>We will implement ERP solution for better management of transaction, menu planning and forecast, resource management and planning, HRM and Finance </li></ul><ul><li>We will have website and the ERP solution will be connected to the website so that we can access and manage the information off site </li></ul>
  17. 17. Expansion Plan We will be expanding towards North where big chunk of nonvegitarians reside Delhi (8) 2010-11 Kolkata (5) 2009-10 Ranchi (2) 2008-09 Cities Year
  18. 18. Financials <ul><li>Start up capital </li></ul><ul><li>Start up capital required for the first unit is Rs. 1500000 out of which Rs. 500000 will be invested by founders and rest Rs. 1000000 will be arranged from bank or angel investor </li></ul>1500000 Total 200000 Working Capital for a month 100000 Miscellaneous 50000 Marketing 250000 Infrastructure 200000 Kitchen 250000 Interior 450000 Outlet Amount in Rs. Particulars
  19. 19. Continue… <ul><li>For the second unit which will be established in 2008-09 we will require fund of Rs. 1500000 so total requirement of fund in the first financial year is Rs. 2500000 </li></ul><ul><li>The required fund will be arranged from banks or angel investors only </li></ul>
  20. 20. Revenue: First Year <ul><li>In the first financial year 2008-09 we will operate for 4 months only and target to generate sales of Rs. 1500000 </li></ul>1500000 Total 600000 March (2) 300000 February 300000 January 300000 December Amount in Rs. Month
  21. 21. Revenue: First five year <ul><li>We will expand ourselves aggressively across the country </li></ul><ul><li>We consider that in the first year average monthly sale will be Rs 300000 and in second and third year it will increase to Rs 500000 and Rs.600000 consecutively </li></ul>302400000 42 2012-13 194400000 27 2011-12 108000000 15 2010-11 42000000 7 2009-10 1500000 2 2008-09 Sales in Rs. No of Units Year
  22. 22. Continue… <ul><li>We are targeting a profit margin of 40% of sales </li></ul><ul><li>And the net profitability of 20% of sales </li></ul>
  23. 23. Funding requirement Rs. in Lacs VC funding (third round) 500 2012-13 VC funding (second round) 400 2011-12 VC funding (first round) 250 2010-11 Bank or Angel funding 150 2009-10 Bank 25 2008-09 Source of fund Funding required Year
  24. 24. Timeline March 2009 Getting VC funding (first round) February 2009 Launching second outlet November 2008 Launching first outlet October 2008 Getting fund from bank September 2008 Getting outlet Timeline Particular
  25. 25. <ul><li> Thank You </li></ul>