Business research

1. Business Research
Introduction to Business Research

2. Text Book
• Business Research Methods : Cooper and
Schindler

4. Research -Defined
.
Research can be defined as a systematic
inquiry in form of investigation or
experimentation, to gain new knowledge in
Business research is defined as the
systematic and objective process of gathering,
recording and analyzing data for aiding in
making business decisions

5. Research Philosophies
Positivism Realism Interpretivism
Thesocial world can be Social structuresarereal Thesocial world is
observed bycollecting onlyin theireffects. constructed subjectively
objectivefacts. Individualbehaviormay bypeople.Fundamental
Thesocial world consists varybut since they lawsarenotenough to
ofsimpleelementsto ultimatelycreatesocial understand the
which it can be reduced. structures,these complexityofsocial
structuresreflectback phenomena.
upon theirbehavior.

6. Research Philosophies
• Positivism :Positivism advocates working
with an observable social reality. The focus
is on highly structured methodology to
assist replication, and the aim can be
law-like generalizations.

8. • Interpretivism : Interpretivism advocates the
necessity to understand differences between
humans in their role as social actors
• Realism: Realism acknowledges the existence of
a reality independent of human beliefs and
behavior but also admit that understanding
people and their behavior involves the
subjectivity intrinsic to human nature

9. REASONING APPROACHES IN RESEARCH
General Principles
All flowers are beautiful.
Deduction Induction
In the neighbor’s garden,
all the flowers would be
Researcher observed
that all the flowers in my
beautiful. garden are beautiful
Specific Instances

10. Terminologies of Research
• Concepts
• Constructs
• Variables
• Proposition and Hypotheses
• Theory
• Models

11. Classification of Research
• Longitudinal • Fundamental • Qualitative
• Cross-sectional • Applied • Quantitative
Based on Time
Element
Based on Use of
Research
Based on
Data
Collection
Technique
• Descriptive • Empirical
• Analytical • Conceptual
Based on
Purpose of
Research
Based on
Analysis

12. Research Process
Problem definition
Developing an approach to
the problem
Research design
formulation
Data collection
Data preparation and
analysis
Report Writing and
Presentation

13. Question for Discussion
• Define the appropriate target Population
and Sampling frame in each of the
following situation :
conduct In home product usage test in
Delhi
• B) A local team station wants to determine
households' viewing habits and
programming preferences