Brain Science (or a.k.a. Psychology) plays an important part in Marketing and how we appeal to people. Understand what are the important psychology traits that we should apply to our business especially for marketing purposes. This presentation has been made with credit to: https://businessonward-progressivecommercial-com.cdn.ampproject.org/c/s/businessonward.progressivecommercial.com/growing/networking-marketing/four-brain-science-truth-bombs-that-the-most-successful-businesses-know/amp/ Visit our websites for more bite-sized training materials for your team! Sales: http://www.SalesForSME.com Accounting: http://www.AccountingForSME.com HR: http://www.HRforSME.com

1. How to use
Brain-Science
Truth-Bombs to
make our
business more
successful?
Prepared by:
Nisa Aziz
Authentic Venture Sdn Bhd

2. Objectives
– Brain Science (or a.k.a. Psychology) plays an important part in
Marketing and how we appeal to people.
– Understand what are the important psychology traits that we
should apply to our business especially for marketing purposes.
This presentation has been made with credit to: https://businessonward-progressivecommercial-
com.cdn.ampproject.org/c/s/businessonward.progressivecommercial.com/growing/networking-
marketing/four-brain-science-truth-bombs-that-the-most-successful-businesses-know/amp/

3. #1: Emotions make a more lasting
impression than rational thought
– Gut reactions and emotions works much faster than conscious rational mind.
Which one is faster?

4. Business Application
– Business application: Aim for a gut reaction and pay special attention to how
your marketing looks when scanned (as opposed to deliberately considered,
because one rarely has the time or inclination to do that any more).
– Pay attention to things people see first. In email marketing, your subject line
and pre-header (the bit of text that’s most prominent on a mobile device, above
the body of the email) should grab the reader—and speak to their pain, wants,
needs, and emotions.
– In blogging or other kinds of online content, pay special attention to headlines.
(Spend as much time writing the headlines as you do the rest of the piece.)

5. #2 Our brains love images
– Which means: Our brains process images much faster than text. Approximately
90 percent of all data the brain processes is visual. We remember pictures with
text more than we remember text alone, according to one study.
http://brainrules.blogspot.ca/2009/12/worth-thousand-words.html
Which one is more
appealing?

6. Business Application
– Business takeaway: Use images in your brochures, on your website, in your
email newsletter, and so on. But say no to stock photos in favor of more
authentic, real images.
– The camera on your phone is a powerful way to capture real, authentic
moments with your customers or your community (a great task for an intern, by
the way!)
– You could also use something like the Web tool Canva (canva.com) or the
mobile app Over (madewithover.com) to easily create your own custom images.

7. #3: Our brains especially love
images of faces
– Natural selection favored humans who could quickly
identify threats from others and build relationships,
research suggests.
– Which means: We are wired from birth to recognize
and pay attention to human faces. The part of the brain
that processes human faces is right next to the part of
the brain that processes emotions.

8. Business Application
– Business takeaway: Use real humans in your marketing. But also consider faces
on landing pages or emails, or specific web pages designed to drive a desired
action.
– Eye-tracking studies show that our brains will default to first look at human
faces on a web page. What’s more, we’ll look where they are looking.
– So entice interaction by including a face that looks toward a call-to-action
button or bit of text.

9. #4 We seek belonging
– Which means: “When people are free to do as they please, they usually imitate
each other,” as author Eric Hoffer once wrote.

10. Business Application
– Business takeaway: Remove anxiety, signal belonging, and build credibility by using social
proof and signals—endorsements from well-known influencers in your market; badges or
awards from TrustE or antivirus providers; media logos if those outlets have quoted or
referenced you; customer testimonials woven throughout a site (and not exiled to a specific
testimonials page); and social widgets and shares, assuming you have a solid social media
program in place.
– One more tip—use inclusive, specific language on any call to action to signal what Chicago-
based marketer Andy Crestodina calls a “call to conform.”
– So rather than having a sign-up box for a newsletter that says “We are the nation’s leading
resource for home heating and cooling information and supplies. Subscribe now,” you might
instead evoke belonging or connecting by saying “Join more than 35,000 contractors and
homeowners who seek weekly heating and cooling tips and supplies.”
– The first is about you, and it doesn’t offer a reason your visitor should care. The second is
about the customer and evokes something much more powerful: belonging.

11. Conclusion
– Brain Science a.k.a. Human psychology is a natural part of human being and
understanding this and how to implement in business will give a huge boost to
our business growth. Therefore, we need to be able to apply the knowledge into
our business, not only for marketing, but for the operations.

12. Thank you =)
Visit our corporate website:
http://www.ventures.com.my
Visit our websites for more bite-sized training
materials for your team!
Sales: http://www.SalesForSME.com
Accounting: http://www.AccountingForSME.com
HR: http://www.HRforSME.com