a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.

1. Press release
a document that announces a newsworthy story about your brand
that the media might want to cover and provides all of the pertinent
information a reporter or editor would need.

2. What is a press release/news release?
A press release submission is a document that announces a newsworthy story about your brand
that the media might want to cover and provides all of the pertinent information a reporter or
editor would need.
Some outlets will share your news based solely on the press release. Other times, they’ll contact
you to arrange an interview or use you as an expert source for another story, especially if you
regularly send out press releases sharing newsworthy topics.
Simply saying “Look at my business!” isn’t newsworthy. Announcements that are, however,
include:

3. The benefits of writing a press release submission
In addition to catching the attention of the media, writing a press release provides several added benefits.
It’s a cost-effective tool you can add to your marketing strategy, especially if you’re a startup with a limited
budget. Since releases are posted online, you might draw prospective customers and backlinks to your site as
well.
A well-written press release also helps you control your story. You can share what’s important to you and call
attention to the value you offer. In the event of a crisis, a press release offers you a chance to respond to a story
with your own.
Distributing your story through a press release service can boost your content marketing efforts by increasing
web traffic and improving search engine optimization.

4. Sample press release format
Title and italicized subheading to summarize the news
Location where the news is based, i.e., your headquarters
Two to three paragraphs of details
Bulleted facts
Company description at the bottom
Contact information
A "###" at the end

5. Types of press releases
● Breaking news
● Product launches
● Mergers and acquisitions
● Product updates
● Events
● New partnerships
● Rebranding
● Executive promotions
● Awards

6. Benefits of press release
Press releases pr submission can help increase the visibility
and awareness of your business or organization.

7. 1. Alerting the media in hopes the release gains a
reporter’s attention
2. Sharing official information about a client, company
or organization with the intention of planting the
seed for a possible news story and press coverage
3. Promoting brand awareness and identity