1. Outskirts Press Custom Press Release Writing – Author
Information/Direction
Please use the following template to provide our copy writer with the general direction you would like your press
release to go. Be sure to include any points, or text, which you specifically want incorporated into your press release.
The more specific information you provide here in terms of your “hook” and the theme/focus of your marketing efforts,
the better your final press release will be.
Also, mention any benefits or important aspects of your book which may be applicable to your target market as this
will enable our copy writer to create a press release which targets your specific audience and media sources interested
in your topic.
The objective is to get the media interested enough in you and/or your book to contact you for an interview, which will
result in a story or a radio/TV spot.
Headline/Title:
Tells what the PR is
about, should be
newsworthy, descriptive,
& in an announcement
format. Max of 100
total characters,
incl. spaces.
ALL CAPS not allowed
Summary
A unique, descriptive
summary of 1 or 2
sentences
Min of 100
characters & Max
of 200 total
characters, incl.
spaces
Body Text
Detailed content, usually
4-5 paragraphs
Min of 500 & Max of
5,000 characters
(including spaces)
List ALL of
your digital
editions and
their prices
(OP eBook,
Kindle, Nook,
iPad)
Your Author
Contact Info:
Indicate any contact
information you wish to
include on your Press Release.
It is important for people who
view your Press Release to find
it easy to reach you.