14 ideas for increasing your revenue during the challenges of the summer months. For more information register for the webinar "3 Secrets to Summer Selling" https://attendee.gotowebinar.com/register/8316015834659983874

1. Fresh ideas for improving your
revenue this summer
Nicci Bonfanti
www.TrustedSalesDynamics.com

2. Nicci’s product-market growth matrix
(Ansaff matrix adapted for entrepreneurs)
existing products/services new products/services
Existing markets/niches
you are familiar with,
have contacts in,
credibility and social
proof in
1. Market penetration – cut costs,
can be unsustainable but safe
starting point, get testimonials
at the start, work on your
unique aspects
2. Product/service Development
Known niche, new product/service
development- see a gap in your
known market? What is unique
about you and what you do?
New markets/niches you
are not familiar with
3. Market development – apply
what you have created to a new
niche
4. Diversification – Create
something new.
New niche, new product
2www.TrustedSalesDynamics.com

3. Nicci’s Summer Product-Market idea
matrix for detailed and process-
focused types
existing products/services - steel
Existing
markets/niches you
are familiar with, have
contacts in, credibility
and social proof in
You are trusted for your attention to detail and skill around numbers and
processes.
1. Analyse all the clients you have helped this year, put a report together
showing the demographics of your clients, what you have done for them
etc. resend it to all your clients showing them how you have helped
others, so could help them showing the full range of your products and
services.
2. You could also post this on social media to attract new clients who are
attracted to the data and security your results give them
3. Put prices up with added value
3www.TrustedSalesDynamics.com

4. Nicci’s Summer Product-Market idea
matrix for organised, practical types
new products/services - tempo
Existing markets/niches
you are familiar with,
have contacts in,
credibility and social
proof in
You are trusted for your customer service and timely delivery.
4. In what areas are your clients most challenged in the summer?
Think about skills and services you have that could help time-poor
clients.
5. Re-launch past products or services with a fresh summer twist
6. Do all clients know about all your relevant offers, can you do any
cross-selling?
7. You could team up with someone and bundle your services or offer
your services to each other’s clientele. (Joint Ventures)
4www.TrustedSalesDynamics.com

5. Nicci’s Summer Product-Market idea
matrix for people-people
existing products/services - Blaze
New markets/niches you
are not familiar with
You are trusted for your people skills and the loyalty you inspire in
others.
8. You probably enjoy delivering training, workshops, webinars –can
you do any on summer-problem based topics?
9. Use this time to really get to know your clients by surveying them,
holding Focus Groups so you can create what they really need
10. Add value to existing services – VIP levels to your regular services
5www.TrustedSalesDynamics.com

6. Nicci’s Summer Product-Market idea
matrix for Creatives
new products/services - tempo
New markets/niches
you are not familiar
with
If you are creative, your clients and network will trust you for your
ideas.
11. If you offer a service e.g. garden design, career coaching, image
consultancy you can create a fabulous VIP Day.
12. If you offer products you could create seasonal boxes to send on a
regular basis.
13. Ask your clients what problems they need solving most urgently and
then create a short programme they can do over the summer.
14. Create an Early Bird Campaign for a launch of a new product or
service in the autumn
6www.TrustedSalesDynamics.com