When researching which brands to partner with UPtv, I analyzed the value that Airbnb might provide for a branded partnership. Unfortunately, they weren't chosen, but I wanted to share my presentation design anyways!

2. WHO
THEY
ARE
Magician.Hero
Foundedin2008,Foundedin2008,
Airbnbisaglobal
travelcommunity
thatoffersmagical
end-to-endtrips
Values
BeaHost
EveryFrameMatters
ChampiontheMission
Bea“Cereal”Entrepreneur
EmbracetheAdventure
SimplifySimplify
https://www.youtube.com/watch?v=dA2F0qScxrI

3. PROBLEM
SOLVERS
Airbnbwantspeople
tostoptravellingand
startliving.
AsthepoliticalAsthepolitical
landscapebecomes
moreintensifiedwith
nationalism and
immigration
challeges,
AirbnbencouragesAirbnbencourages
peopletolive
sansborders.
https://www.youtube.com/watch?v=
wuF2nI1Ugcc
https://www.youtube.com/watch?v=
nSMrzwDLEAk

4. MESSENGERS
Globalcitizensare
welcomedintothis
massiveinternational
familyofhostsand
travelers.
Travelersareseekinga
comfortable,low-cost
alternativetoexpensive
hotels.Theywantto
becomelocalsin
globalneighborhoods.
HostsHostsarelookingfor
waystomakean
incomewhilemeeting
newandinteresting
people.

5. INTENTION
SEEKERS
Theydareaudiencesto
championthemission
embracetheadventure&
exploreaworldwhereyou
canbleonganywhere

6. SUCCESS
OpenPlatform
EasytoAccess
Affordability
Pricesrange
Uniqueness
Condos-Castles
FreeMarket
Opoortunityforall
Humanness
Personalinteractions
Location
Varietyofplaces

7. Airbnb's social media
presence contains
beautiful photography
and inspiring ads, but
where are the stories
that are prone to
occur during so many
travelers' lives?

8. OurWeddingStory
Unionoftwopeople
Startinganewlife
Buildingafamily
Airbnb
Unitingtheglobe
Exploringnewplaces
Buildinganinternationalfamily