6. Bond
Atomic design in action for rapid app prototyping.
This method is common in work with Americano to
produce consistent and quality work in a timely
manner.
7.
8.
9. Adidas
Adidas wanted to re-launch their iconic Superstar
shoe to re-establish its cultural relevance.
Working with Johannes Leonardo and Caviar Content,
we dared to re-define what a Superstar means in
today's culture.
For a global campaign, the goal was to create
attention demanding pieces that were malleable
across different formats. Specifically, we
proposed design moves such as using the shoe
stripe details to divide the call to action and
photographs, using actual handwriting of those
featured, and a flexible layout of contents. These
moves stayed true to the campaign's concept to
reject the norms of advertising seen before.
10.
11.
12.
13.
14. Drag Show Poster
After observing that most people never
approach posters from a perpendicular
angle, we created the concept, design,
and execution for an annual drag show.
Tastefully using expected gender norms
to create a solid concept & making
smart design moves to tailor our
resources.
15.
16. Cambiare
Cambiare is a secret society that
outsmarts crime at it's own game.
Inspired by the Roman neighborhood,
Monti Esquilino, Cambiare is comprised of
artisans that are the masters of their
craft, who recruit and mentor wayward
individuals through apprenticeships to
place the former shady businesswomen and
businessmen on a crime-less path. Crime
decreases, the number of local artisans
increases, and the city's economy grows.
17.
18.
19. Image of
the Studio Image of the Studio was a survey of
NYC design studios in 2013 to get an
intimate look at the current state of
design. As an exhibition at the Herb
Luballin Center, we contributed to the
layout of the display, production, and
visual assets. It now lives online as
an invaluable resource to graduating
design students and a time capsule
full of studio details.
20.
21.
22.
23.
24. Casamigos
George Clooney and Rande Gerber
originally created Casamigos Tequila
to be shared with their closest
friends. Upon releasing their mix to
the public, they needed a clever
design & concept to announce it’s
accolades and availability. We
proposed three different options.
25.
26.
27.
28. Bedell Cellars
Bedell Cellars is a pioneering, family
owned winery in the Long Island wine
growing region, dedicated to quality
and creativity. In collaboration with
Athletics and Berliner Benson, the
task at hand called for Bedell's brand
to be re-imagined in a consistent and
tasteful manner. Our specific role was
to redesign the brand's wine labels in
a way that was flexible for multiple
types of wine and translated beyond
the packaging. We also created the
early version of the logo, then
finalized by the team.
29. $30 $55
Although they’re both a Malbec
from Bedell Cellars, the bottle
on the right is now justified
as a $55 bottle because of our
design. We increased Bedell’s
brand equity as a fine wine,
which is now the official wine
of MoMA and served at the White
House Inauguration Luncheon.
30.
31.
32.
33. Preszler
Woodshop Preszler Woodshop handcrafts heirloom
quality canoes using traditional
woodworking techniques. Each boat is
painstakingly molded from hundreds of
hand-cut wood strips during an
exacting process that takes a year to
complete.
The intricacy and details of the
canoes really sing by having a
simplistic website that matches the
no-fuss brand image. To make things
easy to update, we created the website
via Squarespace and put together a
how-to manual for reference.
34.
35.
36.
37. The Wall
Street Journal With The & Partnership, Americano
helped create an arsenal of
advertising and marketing materials
for The Wall Street Journal. Down to
the tiny details of creating original
art, to the large-scale layout,
design, and production of global
billboards, no task was too minor or
daunting for Americano. We also
designed and created an inward facing
visual handbook and poster for WSJ
employees to better understand and
target their customers, resulting in
an increase of subscriptions.
