BUSINESSS-REPORT (1).docx

6/28/2022 BUSINESS’S REPORT
Analyzing Biti’s Marketing.
GROUP 2 – 47K01.2
DANANG UNIVERSITY OF ECONOMICS
Group members:
Đỗ Thị Nam Dương
Ngô Thị Thanh Hương
Nguyễn Thị Phương
Nguyễn Phạm Phượng Tiên
Phan Đình Phương Trang
Lecturer: Nguyễn Sơn Tùng

BUSINESS’S REPORT GROUP 2 – 47K01.2
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TABLE OF CONTENTS
TABLE OF CONTENTS..................................................................................................0
TABLE OF FIGURES ......................................................................................................2
A. PREFACE:................................................................................................................3
B. CONTENTS:.............................................................................................................4
I. ABOUT THE COMPANY ....................................................................................4
II. CUSTOMER CHARACTEISTICS ...................................................................9
1.Age:............................................................................................................................9
2.Gender:.......................................................................................................................9
3. Income:......................................................................................................................9
4. Customers' needs:....................................................................................................10
III. SWOT...............................................................................................................10
1. Strengths: .............................................................................................................10
2. Weaknesses:............................................................................................................11
3. Opportunities:..........................................................................................................12
4. Threats:....................................................................................................................13
IV. MARKETING STRATEGY............................................................................13
V. MARKETING MIX .........................................................................................15
1. Product:...................................................................................................................15
2. Price .....................................................................................................................16
3. Place.....................................................................................................................16
4. Promotion.............................................................................................................17
VI. POSITIONING.....................................................................................................18
The value of the products that Biti’s offers customers................................................18
C. CONCLUSION.......................................................................................................19
D. REFERENCES PAGE:...........................................................................................20

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TABLE OF FIGURES
Figure 1. Hunter ................................................................................................................ 4
Figure 2. Sandals............................................................................................................... 5
Figure 3. Sports shoes ....................................................................................................... 5
Figure 4. Running shoes ................................................................................................... 6
Figure 5. Soccer shoes ...................................................................................................... 6
Figure 6. Western shoes.................................................................................................... 7
Figure 7. Slippers .............................................................................................................. 7
Figure 8. Vietnamese wears Vietnamese shoes less and less ......................................... 14
Figure 9. Biti’s Advertisement........................................................................................ 15

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A. PREFACE:
In today's modern economic era, Marketing plays an extremely important role for all
businesses in the world in every field or industry. Marketing activities act as a bridge
between businesses and customers, meeting customers' needs and motivating the
development of the sales system.
And as we all know, the fashion industry in general and the footwear industry in
particular have provided indispensable products for people. Especially, when people's living
standards increase, the demand for shoes is increasingly rich with many different genres and
designs. Therefore, to meet the tastes of consumers, footwear manufacturers have focused
on investing in developing their products in terms of both design and quality. Since then,
Vietnam's footwear industry has developed very rapidly, and can be considered as a major
contributor to the economy.
Realizing that, in this marketing report, group 2 of us would like to choose to analyze a
famous footwear manufacturing company in Vietnam - Biti's company. Our team would like
to thank the guidance of lecturer Nguyen Son Tung for helping our group complete this
report. However, this report must still have many shortcomings, so we are looking forward
to receiving your comments to improve our report.
Best regards!

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B. CONTENTS:
I. ABOUT THE COMPANY:
Biti’s is a Vietnamese footwear brand established in 1982 with two production teams,
Van Thanh and Binh Tien, beginning at only 20 workers in District 6, Ho Chi Minh City.
After nearly 40 years of hard work and effort, with high will and determination, Biti's has
been constantly improving and innovating, gradually building itself a footwear brand that
is very diverse in form and design, strong enough to compete with the major brands in
the world.
Some of the main products that Biti's manufactures include:
Figure 1. Hunter

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Figure 2. Sandals
Figure 3. Sports shoes

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Figure 4. Running shoes
Figure 5. Soccer shoes

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Figure 6. Western shoes
Figure 7. Slippers

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 VISION:
Become a strong consumer goods manufacturing company in Asia.
The decision to build a vision and affirm the appearance to develop Binh Tien
Consumer Goods Limited Liability Company into a strong and growing company not
only in the country but also around the world, maintaining its leading position in Vietnam
and actively integrating with the international community, become a major consumer
goods manufacturing company in Asia. (Mr. General Director of Vuu Khai Thanh)
 MISSION:
Constantly improving, improving the quality of providing products in the true sense
of Biti's brand identity 'Prestige - quality'.
Binh Tien Consumer Goods Limited Liability Company is committed to constantly
improving, improving the quality of product supply, meeting better and better the
increasing and diverse requirements of customers, just as the meaning of Biti's brand
identity 'Prestige - quality', builds long-term trust with all customers (Mrs. Lai Khiem).

Not only growing and becoming a prestigious brand in the country but Biti's also
pioneered exports to the world market. Biti's has marked the brand in 40 countries around
the world, including fastidious markets such as Italy, France, the UK, USA, Russia, Japan,
South America, China, and Mexico. (Biti's)
In China, Biti's has set up 4 representative offices with 30 total businesses, and more
than 300 points of sale to gradually bring Biti's products to dominate this potential border
market. With the Cambodian market full of potential, Biti's has an official distributor
Cambo Trading company distributes Biti's products throughout the territory of Cambodia.
In addition, Biti's is also well-known international customers such as Decathlon, Clarks,
Speedo, Skechers, Lotto ... Trust to choose to become a processing partner with many
large value orders. (Deha Law, 2021)
In recent years, Biti's has continued to build a one-point marketing chain across the
country, specializing in selling footwear products from adults to children and only
branded Biti's. As the market changes, customers nowadays seek shoes that not only
prevent them from injuries but are also fashionable and able to express their status and
styles. Capturing these, Biti's marketing department research, analyze and highly
recommend adopting new strategies to reach the market, attract and retain customers. In
addition, Biti's has implemented a series of reforms such as applying ERP software, and
SAP to manage to create production projects, marketing, and building high-end fashion
brands called Gosto. Biti's is also always looking to refresh itself with more modern and
professional sales methods when launching online sales recently. (Thanh Dat, 2016)

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II. CUSTOMER CHARACTERISTICS:
1. Age:
Knowing that the needs and wants of customers will change with age and life cycle,
Biti's offers a wide range of products, rich in designs for all ages and life cycles.
difference. Biti's products meet the needs of children to the elderly.
+ Teenage children From 0 to 7 years old: Parents today pay special attention
when choosing shoes for their children, because the feet at this age are not yet strong and
vulnerable. , affect health. They are very important about the shape and color of their
children's preferences because at this age, they are already aware of what they like; but
above all is concerned with the durability, safety as well as comfort when your children
use the product. They are willing to buy good quality products that meet their needs at
high prices. (Example: Biti's Cool Kids Club products)
+ From 7 to 15: At this age, children want to express and express their own
interests and opinions, and parents often indulge their children's interests. This is an active
age, children always want to discover new things, participate in sports, so products need
to be durable, light, comfortable, breathable and safe enough. (Example: Biti's Hunter x
Marvel products)
+ Youth: At this age, they can buy without their parents and pay for the product
themselves. It can be seen that young Vietnamese have their own fashion style to pursue
and want to assert themselves. They are easily attracted by new, trendy, unique and
different designs. Part of them will also be influenced more or less by the fashion sense
of the group of friends.
+ Middle-aged: They often pay attention to products with simple designs, dark
tones, classic style and above all, comfort and compactness.
+ The elderly: They often choose to buy classic, polite, minimalist, light,
comfortable products.
2. Gender:
Women are fashionistas who always love beauty, like new and different things. They
are often influenced by fashion trends and new products, so women's purchases are often
directed towards the needs of hobbies, styles or families. Therefore, Biti's has focused on
product lines of high heels, wooden clogs, sandals...with many beautiful designs and
constantly updating new versions.
For men, they often tend to appreciate materials as well as durability, they are often
less concerned about new trends and products. Therefore, Biti's has focused on
developing product quality and increasing durability for specialized shoes such as
climbing shoes, sports shoes and western shoes.
3. Income:
As a reputable and long-standing brand in the footwear industry, Biti's always puts
customer experience and product quality at the highest level. Tapping into the mentality

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of "Vietnamese people use Vietnamese goods", Biti's focuses on customers with average
income and above with suitable prices, mainly from 100,000VND to less than
1,000,000VND. Compared to other famous footwear brands such as Nike, Adidas,
Converse, or Puma... the prices that Biti's offer for its products are very suitable for the
average income of the vast majority of people. Vietnam.
Not only that, Bitis targets all customers, not only workers with an average salary but
also the upper class in society with prices up to millions of dong such as bitis hunter
products....
In addition, Biti's is also a small number of businesses that apply the one-price policy,
that is, use one price for all regions in the country, therefore, all customers, regardless of
location, Any point can easily own Biti's products with the same price, suitable to their
income level.
4. Customers' needs:
The demand for footwear in particular and fashion in general is one of the essential
needs of people and is growing.
Vietnam's footwear industry is an industry that occupies an important position in the
economy, specifically, Vietnam ranks second in the world in terms of footwear exports,
with exports reaching 1.233 billion USD in 2020, the second time in the world. For the
first time, Vietnam surpassed 10% of the world's total footwear exports (accounting for
10.2%), an increase of 4.4 times compared to 2011 (accounting for 2.3%, with 316 million
pairs of shoes exported. password). (Vietnam Ministry of Industry and Trade, 2021)
That proves that the demand for footwear in Vietnam as well as the world is growing
and requires more attention to design and quality. And the demand for footwear is also
gradually becoming more diverse such as: Personal needs (according to preferences,
styles), family needs (suitable for many people), or work needs...
Realizing that, Biti's has constantly improved and improved its products to meet the
needs of the market.
III. SWOT
1. Strengths:
Biti's has the advantage of a beautiful image of a long-standing Vietnamese brand:
Established in 1982, Biti's used to have a high position in the domestic footwear
manufacturing market with classic sandal models, always accompanying the 7x and 8x
generations, Bitis is also the largest and leading company. in this field in Vietnam.
Through more than 33 years of production and business activities, Biti's has grown and
developed, becoming a prestigious, reliable and familiar brand with consumers and the
pride of Vietnamese people about a "Brand" country” in the field of prestigious and
quality footwear.
Good product quality, reasonable price:
• Price: Biti's applies a one-price policy to all regions in the country. The price of a
Bitis footwear product currently fluctuates below 1 million VND, suitable for the

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financial ability of many customers. Therefore, Biti's has become the preferred choice
over genuine products of other famous shoe brands such as Nike, Adidas, Vans, Converse
or Puma.
• Good product quality: Biti's products are certified for quality assurance through the
registration of goods quality standards at the Ho Chi Minh City Department of Standards,
Metrology and Quality for all product categories. . Biti's products are manufactured under
the quality management system of ISO 9001: 2000 certified by QUACERT and BVQI.
Therefore, in 2006, bitis was one of the 200 strongest enterprises in Vietnam.
2. Weaknesses:
 The control of agency activities is not good, reducing the effectiveness of
marketing with consumers. According to the provisions of the agency contract of
Biti's, to be able to enjoy the incentives, agents must display Biti's products at least
60% of the store area. However, because Biti's dealer network is wide, it is difficult to
manage all the activities of agents, which can affect Biti's reputation and eventual
profits, and at the same time It also reduces customers' access to and purchase of
products.
 Biti's has not been active in the source of raw materials:
Currently, according to the need to diversify the types of products involved in the
business on the basis of quality assurance for the company's customers, Bitis has a
huge demand for raw materials and materials. However, these materials are still very
limited, domestic enterprises can produce but cannot guarantee the requirements of
Bitis, so up to 60% of Bitis's input materials are imported from abroad. 40% domestic
use. Moreover, this is also the general situation of our country's leather shoe industry
when it is not possible to take the initiative in the source of input materials, but most
of it has to be imported from countries in the region at high prices, so that the product
price depends very much on the quality of the product. to the fluctuations of the raw
materials market.
 Weakness of staff.
+ Lack of a design team and a team dedicated to researching product consumer
needs, so the change in design is slower than demand. The capacity and
professionalism of the company's staff, although has improved in recent years, has
not yet achieved professionalism. This problem stems from the fact that the training
and recruitment policy is not really reasonable and lacks openness, so it has not been
able to recruit people with high competence and creativity.
+ The working attitude of workers is also an issue that the company needs to focus
on improving: a part of human resources still lacks sense of responsibility, due to the
initial assignment of human resources. It is also arbitrary, has not arranged the right
people for the right jobs, so it has not been able to promote the forte of each
individual.
 After many years of dominating the domestic market, due to some troubles in
the distribution channel, Biti's has gradually lost market share: Because it has

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not really focused on developing in the domestic market, but only interested in
product lines. As a result, the quantity of goods distributed in the country has
changed significantly, leading to a change in the quantity and quality of goods
marketing in direct marketing channels and thousands of other retail distribution
establishments. all over the country. This leads to a shrinking number of stores and
agents, while also losing market share in the domestic market. Moreover, since
2010, Vietnam has officially become the largest shoe factory of the "giant" Adidas,
with a market share accounting for more than 40% of its output. The same thing is
happening to Nike's shoe supply chain, as Vietnam gradually takes the
"manufacturing throne" of China. The psychology of foreign buyers along with
changes in people's thoughts and consumption habits also cause Biti's to gradually
step back and narrow its market share.
 Limitedmarketingcapacity: stemming from the long-standing footwear brand base
and people's psychology, who are familiar with the quality of Biti's products,
marketing activities have not been focused on promoting, so there are few
organizations. and irregular as well as not systematic and professional, mainly
through direct marketing at agents and stores.
3. Opportunities:
 Vietnamis in the goldenpopulationperiod witha very highproportion of young
people. Through this, Biti's has the opportunity to tap into the prominent mentality
of these generations that is "You only live once" - you only live once, emphasizing
the expression of personality and living with the passion of this generation. young.
Specifically, according to the General Statistics Office, the current population of
Vietnam is 95,802,477 people, the population of Vietnam is at the "golden
population" - the number of people of working age (from 15 to 64). accounting
for nearly 70% of the population, it can be said that in the coming years this is a
potential market for a newly established brand and mainly focuses on the domestic
market. The rapidly growing population size will expand the market for Biti's
footwear products, creating opportunities to increase sales and product
consumption quickly.
 Advertising campaign: The new era of modern technology along with the
psychological characteristics of today's young people quickly approach and
update new cultural and media trends, creating conditions for Biti's to easily carry
out advertising campaigns. advertising campaigns to reach and support users in
personalizing, personalizing and differentiating products through social

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networking sites and Biti's official website. When using technology to interact
with customers, businesses will create a positive image in front of the public.
 Large, potential market and constantly expanding and developing: Vietnam's
GDP grows at an approximate rate of 6-7% a year, which is also a great
opportunity for Biti's, when today's young people spend 25-30% of income on
shoes and clothes.
 Supported trade policies from the Government: The Government actively
reformes administrative procedures, simplifies tax procedures, has solutions to
deduct input VAT for the purchase of raw materials, optimizes production time
and cost.
4. Threats:
 Consumer demand for quality products is increasing day by day. With
Vietnamese people's living standards gradually improving, they want to use more
quality products. This requires Biti's to update the appropriate and advanced
technologies.
 Consumer confidence in Vietnamese products is not high. Especially, for sports
shoes, because it was one of the first brands to seriously invest in both quality and
design, it is still limited in terms of variety and unique designs. , fresh and trendy.
 Calculating the price and design will be a big challenge for Bitis, besides, Biti's
also has to face big competitors from China, Europe...
IV. MARKETING STRATEGY:
From the disadvantages and strengths analyzed in swot, biti's has taken advantage and
has the following marketing strategy.
Biti's has effectively implemented its AIDA (Attention, Interest, Desire,
Action) marketing strategy.
Attention: To capture the attention of its customers as well as increase its brand
recognition, biti's seems to have a Nike-like marketing strategy that is to partner with
celebrities. Here, Nike chose Michael Jordan as its brand ambassador and he really caused
Nike's revenue to skyrocket. (SEO+, 2022). Biti's Hunter's marketing strategy is to
"change the blood" of the brand.
Biti's is also the same like that, after partnering with Son Tung MTP to put their
products into the MV "Lạc Trôi" or Soobin Hoang Son with the MV "Đi để trở về”, they
made a big splash, by doing it, it made people more curious about Biti's shoe brand, Biti's
has a higher recognition than other shoe brands, getting closer to customers. (Admin,
2022)

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Interest: To attract the attention of customers, Biti's has taken advantage of social
networking sites (Instagram, Facebook) as well as cooperated with famous singers,
actors, models (Duy Khanh, Chau Dang Khoa,...) to encourage customers to pay more
attention to the product. (Misa, 2021)
"Desire: To stimulate the desire of customers, Biti's has stepped up pr activities,
articles. The first is the underground PR articles, hitting patriotism: Exporting leather
shoes is the world's leading, but Vietnamese people are decreasingly wearing Vietnamese
shoes. In the near future, Metro Cash & Carry and Big C systems have completely
belonged to Thai retail corporations, the prospect of Vietnamese people wearing Thai
shoes is completely inevitable. This is followed by a series of direct PR articles aimed
directly at the product, posted on newspaper sites spreading the beauty trend of young
people such as Kenh14.
Figure 8. Vietnamese wears Vietnamese shoes less and less

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Action: To stimulate action for customers who are still wondering about the decision
to buy Biti's Hunter, Biti's has launched discounts. This strategy is even more successful
when Biti's combines with e-commerce websites and discount codes within a certain time
frame." (Luong Hanh, 2022)
Figure 9. Biti’s Advertisement
V. MARKETING MIX:
1. Product:
- The products that Biti's produce are diverse and abundant.
- Some of the main product:
 Hunter
 Sandal
 Sport shoes
 Running Shoes
 Soccer Shoes
 Western shoes
 Sandal
 Hand bag
- Footwear products have their own specific characteristics and are tailored to the
tastes of consumers. (MISA AMIS, 2021)
 Biti's of the old days " Tireless steps": the design is normal, even a bit rough and
"countryside". However, the quality is very good, durable.
 The return is full of benefits when it is no longer too lost in “Tireless steps”
After a long time of not being "favored", from mid-2016, Biti's suddenly made a
strong comeback with a sports shoe product that was well received by young people: Biti's
Hunter. (Ngân Bee, 2017)
Biti's Hunter products are recognized for their beautiful design, following fashion,
light weight, soft soles, durable and breathable fabrics.

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Understanding the expectations of young buyers in proving and asserting themselves,
Biti's Hunter constantly launches new, cool and unique shoe models
It is this shoe that has created a craze among young people since its birth.
All communication campaigns of this famous shoe brand are focusing on the product.
They always bring to consumers a brand image that always has creative and impressive
products. (2022)
2. Price:
The price of Biti's product lines ranges from: VND 450,000 to VND 1,700,000 for a
pair. The price of Biti's is generally low compared to some major competitors in the
current sports shoe market such as Nike, Adidas...
This price segment allows the product to be considered by the working and middle
class when looking for a price that matches the value while allowing the product to satisfy
the requirements of a small segment of the income class. higher. The price tag allows
BITI'S to develop relatively high-quality, well-designed products that live up to its
promise of “Treasure Your Feet” and its past reputation as a brand with trusted products.
and long term. (2022)
For Biti's Marketing strategy on price (Price), this brand used Price Skimming
Strategy. A "skimming" price strategy or a fast-moving price strategy with the content
that the seller sets a relatively high initial selling price for new products to exploit the
needs of a group of customers with high purchasing power, to quickly Quick return on
investment and instant profit. After exploiting this group of customers, businesses
gradually reduce prices to exploit groups of customers with lower purchasing power.
Biti's has chosen a skimming price strategy with the aim of "skimming" in the market.
The company launched expensive new footwear models, then gradually introduced
simpler, lower-priced models to appeal to a new price-sensitive audience.
3. Place:
In recent years, Biti's marketing strategy in terms of the distribution system is to
continue to build a chain of stores specializing in selling footwear products from adults
to children stretching from South to North with about 40 samples/month. was introduced
to the market.
Currently, Biti's products have been exported to 40 countries around the world such as
Italy, France, UK, USA, Russia, Japan, South America, Mexico, Cambodia, etc. In
addition, Biti's is also recognized by international customers. has famous brands such as
Decathlon, Clarks, Speedo, Skechers, Lotto, etc., trusts and chooses to become a
processing partner with many large value orders.
A distribution system of Biti's products stretching from South to North with 07 Branch
Centers, 156 Marketing Stores and more than 1,500 retail distribution intermediaries, has
created stable jobs for more than 9,000 employees. at Biti's Corporation and Dona Biti's
Company with an annual output of over 20 million pairs, a wide range of products, diverse
in designs and models such as high-quality sports shoes, fashionable women's shoes,
leather western shoes, canvas shoes, EVA foam slippers, indoor comedy, ...

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In China, Biti's has set up 04 representative offices with 30 total sales and more than
300 sales points to gradually bring Biti's products to dominate this potential cross-border
market. With the potential Cambodian market, Biti's has an official distributor Cambo
Trading Company to distribute Biti's products throughout Cambodia. Biti's has exported
to 40 countries around the world such as Italy, France, UK, USA, Russia, Japan, South
America, Mexico, Cambodia, etc.
In addition, Biti's is also trusted by international customers with famous brands such
as Decathlon, Clarks, Speedo, Skechers, Lotto, etc. to become a processing partner with
many large value orders.
In addition, Biti's also diversified the form of purchase by combining sales through
websites.
Currently, the buying trend of customers has changed, they need convenience in
purchasing. Therefore, Biti's products are also distributed through online sales channels
such as Lazada, Tiki, Lotte, etc.
4. Promotion:
With Biti's marketing strategy on promotion, this brand has focused on implementing
advertising campaigns as well as encouraging customers to choose their products with
attractive promotions.
Advertisement:
Biti's pays great attention to advertising and marketing contracts in domestic and
foreign markets. Many contracts have effectively made the public aware of Biti's
products, thereby improving the level of product brand recognition.
Biti's advertising activities are expanded on the means of television, radio, newspapers,
panels, posters with the aim of promoting public awareness of its products and serving
the introduction of new products, contributing the company's planned increase in market
share.
Biti's also focuses on supporting affiliates, content agencies and advertising budgets.
The advertising activities on the media are carried out meticulously and methodically by
the company, so they attract viewers.
A prominent advertising campaign of Biti's for Biti's Hunter product line must include
the campaign: "Đi để trở về".
“Đi để trở về” is probably one of the most successful and mentioned communication
campaigns of a Vietnamese brand. In this campaign, Biti's has focused on young people's
desire to go and experience. Go to explore the world, go to find yourself, go to return and
appreciate more the values that you have: family, friends.
And on that journey, young people need a comfortable shoe that helps them express
their dynamism and style. The core values of young Vietnamese such as passion for
travel, not afraid of difficulties, and family orientation have been expressed extremely
creatively by Biti's year by year.
It is thanks to the stories that directly hit the emotions of the target audience combined
with finding a meaningful insight, "Going to return" seasons 1 and 2 have helped Biti's

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Hunter succeed in conquering the first customer, opens up many opportunities for Biti's
Hunter to become one of the top choices of Vietnamese youth when choosing shoes.
Social activities:
Organizing social activities is also a Marketing strategy of Biti's.
Biti's has launched a number of major programs, linking with the people and local
authorities to propagate and mobilize the support of the local government and people
through activities such as sponsoring poor students and students study well, support flood
victims, donate to charity, sponsor sports events... Thereby in order to enhance the image
of Biti's products and make a good impression on customers.
VI. POSITIONING:
Market positioning:
Compared to other competitors (especially suppliers from Taiwan, and China), Biti's
products proved to be of superior quality: high durability, smoothness ... (produced by
modern technology with imported materials, ensuring international standards, achieving
prestigious certificates of quality awarded by well-known organizations, this is something
that few businesses can do). Therefore, Biti's has somewhat succeeded in building in the
minds of customers that they are "high-quality Vietnamese goods". (Ladigi)
The value of the products that Biti’s offers customers:
As mentioned above, Biti's always brings high-quality products to customers, trendy
footwear images, and it has also become fashionable products, expressing the style and
personality of each person. In addition, when coming to buy at Biti's stores, customers
will not only have access to the latest models but also will be warmly welcomed, and
receive the best service from the staff. Customer services such as promotions, and
customer support advice will be done to the customer.
But besides, the price of products makes some buyers feel very unhappy, especially
with a pair of Biti's hunter priced from 495,000 VND-650,000, it is a slightly higher price
compared to the affordability for young people (students,...). Therefore, Biti’s needs to
find a suitable strategy to improve these drawbacks.

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C. CONCLUSION
Marketing is an essential element in businesses. Through the process of analyzing and
researching the Marketing activities of Biti's company, the team has drawn lessons on
how to analyze and better understand the marketing activities of the business.
The useful knowledge gained through this report will be a stepping stone to serve us when
entering the working environment in the future.
And due to lack of experience and other objective factors, we know that the report cannot
avoid errors. Therefore, I hope you can give us some suggestions so that our team can
have more valuable experiences and complete well for other projects in the future!
Thank you!

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D. REFERENCES PAGE:
1. Ladigi, Chiến lược Marketing Mix của Biti’s tại thị trường Việt Nam, ladigi.vn.
Accessed on June 13th, 2022. https://ladigi.vn/chien-luoc-marketing-mix-cua-
bitis-tai-thi-truong-viet-nam
2. Misa Amis, Phân tích chiến lược Marketing của Biti’s chi tiết nhất, amis.misa.vn.
Accessed on June 10th, 2022. https://amis.misa.vn/30259/chien-luoc-marketing-
cua-bitis/
3. Rubic groups, Chiến lược sản phẩm của Biti’s Hunter – Chiêu bài Viral khôn khéo,
rubicmarketing.com. Accessed on June 11th,2022.
https://rubicmarketing.com/chien-luoc-san-pham-cua-bitis-hunter.html
4. Maneki, Chiến lược kinh doanh của Biti’s Hunter, maneki.marketing. Accessed on
13th, 2022. https://maneki.marketing/bitis-hunter-business-strategy/
5. Wiki Fin, Phân tích chiến lược Marketing của Biti’s chi tiết nhất, wikifin.net.
Accessed on June 10th,2022. https://wikifin.net/chien-luoc-marketing-cua-bitis-
1643168746/
6. Ngân Bee (04/1/2017), Ngược dòng quá khứ - Biti’s trong tôi là…, saostar.vn.
Accessed on June 14th,2022. https://saostar.vn/thoi-trang/nguoc-dong-qua-khu-
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