1. 1
Rational of the study:
I have done my internship program in Builtec Distribution. The Title of my Report was “Marketing
and Operational Activities of Builtec Distribution. Basically, in this report I have tried to learn
basic things of marketing and cash transactions. My organization supervisor assigned me task
related to marketing and using of AIS software. Besides this, I was also assigned to know about
cash collection and product delivery.
The Internship report is a practical requirement for the fulfillment of the Degree of Bachelors of
Business Administration (BBA) under the faculty of Business Studies of North South University
(NSU). The aim of this internship report is to connect practical knowledge with theoretical
knowledge since everyone must be expert in both theoretical and practical knowledge for the
competitive world.
The crucial point of this report is to get a comprehensive idea and know process various types
work related about the marketing and Operations. The rational of the study is to get a transparent
idea about the overall process of marketing, cash collection and using to AIS software.
Historical Background of Builtec Distribution
WATERTEC (MALAYSIA) SDN BHD was incorporated in Malaysia on 11 March 1983.
WATERTEC launched its first revolutionary range of products in 1986 - after 3 years of
planning, research and development. Since then the Company has been growing from year to year,
adding new products to its range. To date WATERTEC (MALAYSIA) SDN BHD manufactures
approximately 4 million fittings per year and export to about 10 countries. WATERTEC
(MALAYSIA) SDN BHD also provides a one-stop solution to companies who are in the market
for precision plastics mounded products. This one stop custom mounding division provides
comprehensive mould design, prototyping, mould making to finished product, thus our customers
need not go to different people for their various needs. During these years, WATERTEC
(MALAYSIA) SDN BHD has formed Joint-Ventures in Thailand and India, in order to participate
in the growth of the plumbing industry in those countries.

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Since 1995 Watertec first start their business in Bangladesh. First time Basetec Group imported
Watertec products at the time. Actually Basetec Group is a limited company. Mr. Anayet Kabir
(Exe Major) is the Managing Director of the company. Unfortunately they lost their business in
1999, because of lake of their honesty. They could not maintain their commitments with Watertec.
So that Watertec Malaysia cancelled their agreement with Basetec Group and rejected their
distributorship. After an interval of 6 months Watertec Malaysia start their operation in Bangladesh
Atlanta Medica. Atlantica Medical was a Joint investment company. Md.Mushfiqur Rahman and
Mahbub-U Gouse were the owners of the company. They continue their business successfully
almost 3 years. But Mahabub-U Gous wanted to withdraw his investment from Atlantica Medica.
After that Atlantica Medica disclosed their operations. Finally Watertec Malaysia contracted with
Builtec Distribution in 2003. Builtec Distribution is a private ownership company. Md. Musfiqur
Rahman is the owner of the company.
Vision of Builtec Distribution:
 To operate based on honesty along with ensuring justice and equity in the economy.
 To improve employee and product - Customer relationship through improving customer
service
 To develop new and innovate product/service through integration of technology and policy
and principle.
Mission of Builtec Distribution:
 Achieving the satisfaction of customer.
 Proliferation of business based integrity practice.
 Quality product and service adapting the latest technology.
 Fast and efficient customer service.
 Maintaining high standard of business ethics.
 Balanced growth.
 Steady and competitive return on partners’ equity.
 Innovative product at a competitive price.

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 Attract and retain quality human resources.
 Extending competitive compensation packages to the employees.
 Firm commitment to the growth of national economy.
Objectives of Builtec Distribution:
Builtec Distribution operates with the objectives to implement and materialize the economic and
financial principles of Islamic in the banking arena. The objectives of Builtec Distribution are not
only to earn profit, but also to do good and welfare to the people. The main objectives of AIBL
are listed below-
 To conduct business with moral ethics.
 To establish participatory business relationship instead of conventional business plan.
 To be the leading and innovative importer in the plumbing – bathroom ware industry
 To be the leading and innovative importer polymer processing industry.
 To establish as welfare –oriented business system.
 To make unrelenting improvement to quality, services and skills; dedicated to adding value
to our customers.
Commitments of Builtec Distribution:
Builtec Distribution is a customer focused modern sanitary product importer wants sound
and steady growth in both mobilizing market and making quality improvement to keep our
position as a leading sanitary product importer in Bangladesh.
Their business initiatives are designed to match the changing trade and industrial needs of
the clients.

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Products and Services:
 Bathroom Accessories,
 Showers, Taps and valves, Bidet
 Spare parts
 Fitting and connection
 Wash basin
Builtec Distribution provides 6 to 10 years warranty of their products.
Figure: Some Products

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Organizational Hierarchy of Builtec Distribution:
MD
Director
Directordddd
MD
Director
Senior Manager
Senior Executive
Manager
(Administ
ration)
Assistant
Manager
Manager
(Sale)
Executive
Junior Executive

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Activities at Marketing Department:
I was assigned to Marketing division and this is the place where I have spent most of my intern
time duration. It was all about practical hand work but very productive. I have worked under
supervision of Mr. Ahmed Shafi, who is Asst manager (Operations) with candid behavior and
helpful person. I had a wide variety of responsibilities at marketing. Before describing my
activities I am going to present an over view of marketing operation department of Builtec
Distribution.
Receiving Goods and bring to warehouse:
Imported goods are taken from Chittagong sea port to Dhaka by truck and on road. All the products
are stored in the Mirpur warehouse. From here product are distributed to customers and other
buyers in Dhaka and outside Dhaka.
Listing the product according to order:
After store the products it’s time to list all products according to order of demand of customer.
Taking order:
When products in warehouse then market executives go to the dealer or buyer to collect order.
Sometimes orders are taken over phone
Bill and Invoice Making:
After taking order marketing executive convey the order to the accounting section to make a bill
for the client. Then accounts make bill for the order which must be paid within 24 working days.

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Product Delivery:
When it is time to deliver products within Dhaka city then company provides the transport facility
as well as bear the transport cost. But when it is time to deliver outside Dhaka then the agent or
dealer bear the transport cost. In this situation marketing executive of the district take the product
and deliver to the desire dealer pr agents. Company normally make transport of Tiger transport,
Belal transport etc for outside product delivery.
Target Market and Segmentation:
Market segments can be identified by examining demographic, psychographic, and behavioral
differences among buyers. The marketer then decides which segments present the greatest
opportunity – which are its target markets. Builtec Distribution has a good target market with
different product segmentation.
Market outside Dhaka:
Still now Builtec Distribution is running their business in more than 40 districts. It is trying to
develop market outside Dhaka and want to create a business platform outside Dhaka city.
Delivery Confirmation:
After receiving the products from employee, receiver sign on invoice paper and ensure that he has
received product as desired.

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Payment Collection:
In time of delivery product buyer is agreed to make a payment of 40% of total product value, it
would be cash or cheek. Rest of the money have to pay within 24 working days. To encourage the
buyer on early payment Builtec Distribution has some discount policy based on early payment.
Discount Policy of Builtec Distribution:
Builtec Distribution has a lucrative discount policy. Which encourage the buyer to buy and sell
more. Except discount Builtec also provides different gift to its dealer to make good relationship
not for business purpose but also make a good and friendly relation in long run business.
Amount Discount
1 to 1,00,000 15%
1,00,001 to 1,40,000 16%
1,40,001 to 2,00,000 17%
2,00,001 to 3,00,000 18%
3,00,001 to 5,00,000 19%
5,00,001 to 9,00,000 20%
9,00,001 to 15,00,000 21%
15,00,001 to 24,00,000 22%
24,00,001 to 36,00,000 23%
36,00,001 to 50,00,000 24%
50,000,001 to Above 25%
Figure 1: N.B:This discount applicable for gross value

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Amount Payment Date Extra Discount
1 to 500000 Within 3 working days 1%
Within 6 working days 0.5%
500001 to 1500000 Within 3 working days 1.5%
Within 6 working days 1%
1500001 to 2500000 Within 3 working days 2%
Within 6 Working days 1.5%
2500001 to 3750000 Within 3 working days 2.5%
Within 6 working days 2%
3750001 to above within 3 working days 3%
within 6 working days 2.5%
Figure 2: N.B: This discount applicable for net value
Besides this Builtec Distribution offer 2% product discount annually for all type of buyer and
dealer.
Loyal Customer:
Each and every company has some loyal customer. Loyal customer is those who get special caring,
priority and benefit from company. Builtec Distribution also has more than 40 loyal customer
including real estate companies. Some of are given below-
1.UZALA TRADING
5.No Siddiq bazar dhaka 1000

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2.MEHNAB AGENCY
deen super market.6north south road dhaka 1100
3. BOGRA TILES & SANITAR
brtc shoping complex.Bogra
4. MOON SANITARY
98,senpara parbata.mirpur10 dhaka 1216
5.RASHED CORPORATION
201 siddiq bazar dhaka1100
Exchange and Transaction:
Exchange is the process of obtaining a desired product from someone by offering something in
return. For exchange potential to exist, five conditions must be satisfied:
1. There are at least two parties.
2. Each party has something that might be of value to the other party.
3. Each part is capable of communication and delivery.
4. Each party believes it is appropriate or desirable to deal with the other party.
A transaction is a trade of values between two or more parties.
Relationship with Customer:
Relationship marketing has the aim of building mutually satisfying long-term relations with key
parties-customers, suppliers, distributors- in order to earn and retain their business. Builtec
Distribution try to follow this procedure.

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Marketing channel:
Diverse distribution channels exist today. The most common channels for consumer goods,
business goods, and services are described below:
The Distribution of consumer goods is as follows:
Figure 5: Distribution channel.
The Nature of the jobs and my Specific Responsibilities:
I was assigned to handle clients and record keeping under Marketing, accounts and operations
Department this is the place where I have spent most of my intern time duration. I worked more
than one and a half month and I had a wide variety of responsibilities at marketing department:
Activities associated with Clients information:
I was responsible for bringing out the customer files. Sometimes I worked record customer
information in office computer. Builtec Distribution has a strong data base system. Every buyer,
dealer, agent has an ID number. Each and every data is kept according to the customer about his
history, payment mode; discounted bill data all are kept. Sometimes I maintained these types of
data. Their also has different data base for Loyal customer.
Producer Retailer Consumer
Producer Wholesaler Retailer Consumer
Producer Agent Retailer Consumer

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Receiving Bill Copy:
When a buyer orders for his product, then company generates 2 copies of bill against buyer. One
copy is delivered to the buyer and another copy is signed by the buyer and kept in office record
for further purpose.
Providing information to clients:
Sometimes I also had to provide information about branch location, taking order over phone
according the dealer name.
Making document of sale information:
Apart from providing information to the clients I also made sale information as per marketing
executive desired way. Sometimes I made Daily sales report on the basis of marketing
executives. They took information from customers, dealers, agents about what they thing about
this company product and what facility they want from the company in future.
Sales Order Module:
When a shipment of product comes, the load of work doubled on our department because of huge
orders comes from all over the country. We loaded at least 300-350 Orders per day when Shipment
arrives. Though I’m not regular to Loading the Orders & Billing in the software, I loaded around
70-75 Orders on each day. After loading the Orders in Sales Order Module, I’ve to make those
Orders into Bill in the Sales Bill Module. After completing all Orders into Bill, I give those Bill
copy to Distribution Department to deliver the Product to Customer.

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Figure 3: Sales order Module
Sales Collection Module:
In this module, Collection Credited Bank will be selected first, which will fix the account of the
company. Then the collection input process will come. I input the Collections against the Invoices.
The Collection input was a little bit different. Every Collection against Invoice inputted step by
step in ageing wise. Such as, a Client gave a Collection of BDT 50,000. But his due was BDT
80,000 with his previous one or two Invoice together. In this case, Collection input system is, I’ve
to clear that client’s first Invoice due at first. Such as, his first Invoice’s due is BDT 15,000. So in
the software, I’ve to input BDT 15,000 at first, second Invoice due is BDT 5,000 so I’ve to input
BDT 5,000. Thus the rest amount of BDT 30,000 will be inputted step by step in ageing wise. So
when the inputted amount will be total of BDT 50,000, then I can Save the Collection. As like
“Sales Bill” module, in this “Sales Collection” module, just when I clicked the ‘Save’ button, a
auto generated text massage about the ‘Collection Amount’ sent to the Client’s mobile number
which was saved in the “Customer Details” . Thus a client will acquaint with his paid amount.
Thus I input the Collections against Invoices of the Client’s that comes on every day but bank
holiday.

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Figure 4: Sales Collection Module
Receiving Payment:
I collect payment from different buyer in form of cash or cheque.
Reminder for customer:
After taking payment as form of cheque, when the date comes to withdraw money from bank
with the cheque I remind the specific customer previous day that I am going to withdraw money
with your cheque next day.
Market Development
I try to make a good relationship with my customer not for only business purpose but also try to
be a good friend. Because good relationship can create a good business in ling run.

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Sales Promotion
I discuss with my clients for bringing new product in market. I listen their opinion attentively. I
try to realize their motive and what they think about a new a product about its market.
Calculate discount:
Sometimes I helped to calculate discount of product for the clients.
Suppose, MOON SANITARY buys some product from Builtec Distribution which value is Tk.
550000.Then the discount will be as following way -
At first MOON SANITARY will get 20% discount on gross value. Then MOON SANITARY
will have to pay after discount is-
Tk. 550000-(550000*20%) = Tk. 440000.
And if MOON SANITARY paid the bill of Tk. 440000 within 3 working days then it will get
1.5% discount on net value. And if MOON SANITARY pays the bill within 6 working days then
it will get 1% discount on net value. This discount will be adjusted on the next bill.
Visit to loyal customer:
Marketing manager sometimes took me to visit loyal customers to know how to handle and
behave in corporate environment.
Other activities:
Preparing the bills for the branch’s expenditure for the day, Picking up the phone, calling up
customers for missing information, etc were also some of my routine activities during the
internship tenure.

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Constraints/Challenges to the Marketing and cash collections:
There are many irregularities that occur in the functions of marketing department. Some of the
common irregularities are as follows:
 During my internship in the branch, the problem I have faced that is lack of proper training.
They do not provide the proper training to the internees.
 They do not have own research and development team.
 Marketing is the front-side customer service department so without training it is very arduous
for me to handle customers.
 Sometimes customers become angry due to mismanagement or delay in services which can
especially be attributed to lack of efficiency.
 There is no sufficient employee in this branch, so that customer has to spend a valuable time
for a single purpose.
 I have seen a crowed environment in front of cash counter during the rush hour.
 Sometimes barriers bring post dated or pre dated necessary papers related business purposes.
Proposed Course of Action or recommendation for Improvement:
 The Branch should arrange an orientation program for the internee to know about
organization’s policies and practices.
 The employees should share their experience with the intern so that intern can learn how to
deal with upset customers in under pressure.
 Research and development can find out new competitive product, it will help to make
organization’s competitive strengths over the competitors.
 Organization should arrange different separated desks to help the customers. So that it will
help to provide to better customer services.
 In rush hours branch can arrange extra service for loyal customers.
They should have a monitoring system to checking all transactions in daily basis.

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Some Lessons Achieved from Internship:
An internship experience would allow me to develop proficiency in these areas, as well as content
skills including administrative, analytical, coaching and management. After completing of my core
and major course of BBA making an internship report is very effective for my future life. Because
I have learned some life time lessons from this report and internship period:
Work is never to be left pending for the next day unless it is absolutely necessary, which I have
learned from my internship program.
Working under pressure is also a very effective lesson for me. Lots of work and challenges are
coming at a time. Handling those activities and challenges with proper manner within a
stipulated time period is a good exercise for me.
Practical work experience is very important in business world. Personally I always try to serve
my organization with full dedication. And I think it will help me build my future career path.
Without internship it perhaps wouldn’t be possible for me to know how to talk, convey message
to my superior in a formal and informal manner.
Business communication course has made my life easier for communication. Because having
a good communication has not only been an advantage to better learning, it also has escalated
my enthusiasm to know more and provided precise answers to my uncertain ideas.
The most valuable thing I have got out of my internship is a great mentor and vast network of
connections. I may well rely on these network as a source of valuable recommendations or
references for my next career move.
Recapitulation:
This report contains overall activities on Operations, Marketing and Accounts in Builtec
Distribution at Corporate office. I have worked here in the Operations Department as an intern. I
have acquired a vast knowledge with pleasant experience by doing internship. I have observed a
new working atmosphere, and got experienced about doing practical work. This experience will
make stronger my future career. Though I have faced some problems while doing internship here,
but I have got over those only because of the cooperation of the organization. At the end, it was
really a very comfortable and pleasing experience that I expected.

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As an organization Builtec Distribution has earned the reputation of import business in
Bangladesh. This organization is much more structured compared to any other importer institutions
operating in Bangladesh. Builtec Distribution provides efficient services to the nation if they are
supported with appropriate business laws, and regulations. This will help them introducing profit
& loss sharing modes of operations, which are very much conducive to economic development. It
has a reputation as a partner of consumer growth. With a bulk of qualified and experienced human
resource, Builtec Distribution can exploit any opportunity in the business sector. In this
organization the employees are highly motivated by their remunerations and other benefits. Here,
all the employees are very much cooperative with their customers, colleagues and simply visitors.
I expect The Builtec Distribution may hold its prospect in future and can contribute a vital role in
the socio-economic prospective.
Recommendations:
It is quite difficult to give suggestion to improve the organization conditions of Builtec
Distribution. As we know that nothing is perfect, there is always a room for improvement, so I
have found during my internship that can be made up taking into account the following
suggestions:
 The branch manager should ensure proper distribution of works responsibility among
personnel strictly and monitor the activities of the officer so that the clients get efficient service.
 The entire department should be well informed regarding their goals and objectives.
 Builtec Distribution should give more attention to advertisement for creating more attraction
among its customers.
 The organization website should be more informative.
 The web-site should be updated. The unnecessary information should be removed and the
proper information should be included.

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Conclusion:
I have acquired some practical knowledge about Builtec Distribution from this internship program,
especially in general marketing operation. In today's competitive marketplace, recruiters look not
just for academic background, but also for hands-on, relevant experience. As an intern I have had
the opportunity to acquire the skills needed to get a go-ahead in my chosen career communication,
teamwork and interpersonal skills, along with motivation and initiative, honesty and integrity,
moreover a strong work ethic. This practical orientation is necessary for the development and
preparation of a person in the job world.
References
1. Weekly Journals.
2. Annual Report of Builtec Distribution.
3. Catalog of Builtec Distribution.
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5. Loschelder, T.C., Moen Incorporated, 2000. Reversible extension nut for side spray escutcheons. U.S.
Patent 6,018,828.
6. Beharrell, M., 2004. Planting, Selection and Plant Establishment in Constructed Wetlands in a Tropical
Environment (Vol. 1, pp. 311-329). Elsevier BV: Amsterdam, Netherlands.
7. Zhu, C., Ye, L. and Zhou, J., Xiamen Lota International Co., Ltd., 2013. Fluid Delivery Assembly (1-In,
Combined with Centering Stop). U.S. Patent Application 13/740,952.