This document provides an outline for researching the eBay marketplace using third-party market research tools. It discusses the typical costs, ease of use, features, and tips for using these tools to evaluate demand, pricing, best selling products and keywords. Additional related tools are also listed.
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Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at eBay market research, the execution tips, examples, benefits and additional consideration.
Introduction to eBay market research As with any business, selling requires good and thorough market research to determine demand and price. Since eBay has taken off and become the number one online auction site, side industries have also blossomed to provide users and eBay merchants with tools to help in their market evaluation and research.
Cost and skills required You can get the eBay market research software for roughly $200 per year, to help discover niches in the eBay market. These tools are fairly easy and straightforward to anyone who is familiar with eBay and who understands the basics of internet marketing.
Usage details Using eBay marketing research tools, or even doing your own manual research, the keys is to search for and study the best days of the week for starting and finishing auctions, the best keywords to use, the best categories to sell products in, and the most profitable products.
Selection checklist Some things to check in the eBay market research tool before selection are :- Provides help to discover the 'hot items' being searched for, Product research, Gives averages, general stats, days of the week, and highest listings for certain items, Certified by eBay, Tech support, and Free demo
Tips For eBay chat and ideas, tune into the eBay Powerseller Radio Show, where eBay entrepreneurs and the master sellers offer ideas, tips, and market analysis during a lively discussion. Be sure to watch your keywords and use them as often as possible without making your listing seem spammy.
Additional tools Some additional tools to consider are :- EBay photo optimization, Photoshop, Image hosting, Auction forums, Auction newsletters, and Fee calculators.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.