A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

1. Search Engine
Optimization

2. What is SEO?
• Search engine optimization (SEO) is the
practice of increasing the quantity and
quality of traffic to your website through
organic search engine results.

3. What goes into SEO?
To understand what SEO really means, let's break that
sentence down and look at the parts:
 Quality of traffic. You can attract all the visitors in the
world, but if they're coming to your site because Google
tells them you're a resource for Apple computers when
really you're a farmer selling apples, that is not quality
traffic. Instead you want to attract visitors who are
genuinely interested in products that you offer.
 Quantity of traffic. Once you have the right people
clicking through from those search engine results pages
(SERPs), more traffic is better.
 Organic results. Ads make up a significant portion of
many SERPs. Organic traffic is any traffic that you don't
have to pay for.

4. What is a SERP feature?
• A SERP feature is any result on a Google Search Engine
Results Page (SERP) that is not a traditional organic
result. The most common SERP Features are:
• Rich Snippets which add a visual layer to an existing
result (e.g., review stars for product ratings)
• Paid Results that are bought by bidding on keywords
(e.g., AdWords or Google Shopping)
• Universal Results that appear in addition to organic
results (e.g., image results, new results, featured
snippets)
• Knowledge Graph data which appears as panels or
boxes (e.g., weather, Celebrity Knowledge Panel)

5. • for more information
https://www.webandappdevelopment.com/
services/digital-marketing/seo.php

6. • for more information
https://www.webandappdevelopment.com/
services/digital-marketing/seo.php