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BRAND AWARENESS BRAND HEALTH CONVERSIONS How to Calculate Content Marketing ROI

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BRAND AWARENESS BRAND HEALTH CONVERSIONS
Looking at this gathered data, we see that content marketing accounts for 205 of the
total 710 marketing qualified leads.
To find the percentage, we take 205/710 to find that content marketing accounts
for 28.9% of total qualified leads.
PROGRAM MQLs PERCENTAGE
Content 205 28.9%
Events 300 42.2%
Advertising 30 4.2%
Email 100 14.2%
Public Relations 75 10.5%
Total 710 100%
EVENTS
ADVERTISING
CONTENT
EMAIL
PUBLIC RELATIONS

Published in: Marketing
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