Digital Marketing Strategy for Syabakah Syariah Insurance

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Digital Marketing Strategy for Syabakah Syariah Insurance

  1. 1. syariah financial planner presented by INGE ANDINI KRISNAWATI YUDA USMAN ABIDIN
  2. 2. our brand SYABAKAH SYARIAH ‫شبكة‬ SYABAKAH SYARIAH means a clean islamic law. This is a business in financial planning. This service is focus on insurance and finance literation. SYABAKAH SYARIAH is a new brand and using digital activation to gain client
  3. 3. target Jobbers, Urban, 23 - 35 yo, Muslim Care about her/his family’s future
  4. 4. condition BRAND PROBLEMS- OPPORTUNITIES CONSUMERS PROBLEMS- OPPORTUNITIES COMMUNICATION OBJECTIVE Syariah Financial Planner is a good brand but couldn’t excite people interest yet People haven’t found the right reason why they should choose Syariah Financial Planner Convince people that Syariah Financial Planner is a good brand through through the reason why they should choose it
  5. 5. “digital is simple” big idea
  6. 6. Create a movement which convince them that Syariah Planner is the right option to manage their finance chastely, fairly, and transparently. approaching
  7. 7. strategy TO EXCITE TO ENGAGE TO AMPLIFY
  8. 8. execution
  9. 9. Email Blast is the media to attract the curiosity of our target and definitely grab their attention. T h e m e s s a g e i n i t i s spreading the negative fact of not using Syariah. This email will be sent to those people who fit as our target. email blast
  10. 10. mms This MMS also will sent to our target only. This MMS content is a voice-note. With account name as “ADEK” which refer to a child parents tend to call their children. ! The voice-note will be like, “Papah… Mamah… Uang untuk sekolah adek bersih kan ?”
  11. 11. banner ads Banner Ads will appear in some of fav website. The message is still in the theme to excite target. The landing page for the banner ads is Syabakah Microsite
  12. 12. microsite www.syabakah.co.id
  13. 13. Microsite will be the source of Syabakah’s information. Surfer can explore the service in Syabakah and for the costumer, the contact pages is available to make a video call with his/her planner wherever the costumer want
  14. 14. social media The Social Media will be the place where the costumer or even the follower to keep up date about Syariah Financial Plan. The content of Social Media will be the literation of Syariah Finance.
  15. 15. @AidilAKBAR Follower : 94.138 Tweet/day : 5 - 7 Tweet Klout : 66 @ahmadgozali Follower : 100.921 Tweet/day : 5 - 10 Tweet Klout : 72 These two financial planner or financial advisor will be helping the content on twitter and facebook about financial syariah literation.
  16. 16. mobile apps Mobile Apps is the translation of Human Planner into Digital Planner. Costumer can look after their finance report and get suggestion from their planner. Not only that, this app allow the costumer to manage their money themselves and just submit to their planner.
  17. 17. facebook apps This Facebook will amplify the campaign of Syabakah. User can donate their money as the philosophy to clean up their money. Just enter their name and mention the number and the donation will be sent to all over Indonesia.
  18. 18. movement This is a strategy to keep the bonding with the costumer and also expanding the market. The agent minimum is already three-months member. They can compete with other to win Umroh package by reaching costumer as many as they can by spreading the App to download by probable-costumer.
  19. 19. timeline JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MMS EMAIL BLAST BANNER ADS MICROSITE FACEBOOK - TWITTER MOBILE APPS FACEBOOK APPS (ZAKAT) SYABAKAH AGENT kpi (facebook : 20.000) (twitter : 5.000) / month
  20. 20. thank you

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