2. When to send follow up emails
The vast majority of email messages are opened the
day they are sent. And if the recipient is going to
answer, they most likely will do that the same day.
But don’t follow up too quickly. Wait at least two or
three days.
3. Make a plan for follow up emails
That would be perfect if you develop a concrete set
of rules such as the time, frequency, quantity, and
follow up email letter itself.
4. Do good research
Search for some information about your recipients on
the Internet. You can find something interesting and
use it in your email.
5. Decide your follow up purpose
Never send your follow up email to clients unless you
know what you want to achieve with this email. Here
are some possible purposes: make cooperation,
arrange a meeting, close a sale, etc.
6. Have your materials prepared
Prepare all text and files you need for your email.
7. Try to automate your follow-ups
Automated follow-up emails can save you hours,
especially if you have a lot of clients. Use some CRMs
or automation tools to make your life easier.
8. Use one channel at a time
Be sure not to reach out on all channels at once. It
will look too persistent if you send follow-ups via
LinkedIn and email on the same day.