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Let’s get moving! Setting
some goals
Optimizing your workflow
Logistics
• Cadence of each session
• “Celebrations”
• Review last module
• New content
• Interactive time with content, use of chat
• Time to work on your project, Q and A
• Poll at end 4 questions
• Try to show up on time with camera on
• Recording of modules, confidentiality, sharing in google
docs
Agenda
• Why Email newsletters – Data
• Best Practices to Produce a
newsletter
• Planning – how/why that helps
• Calendarizing – How often to send,
When to send it, Your personal work
habits
• Planning 3 months in advance
Why Email Newsletters are so Crucial
Email Marketing Stats (Highlights)
• There are 4 billion daily email users.
• 64% of small businesses use email marketing to reach
customers.
• 87% of brands say that email marketing is very critical
to business success. (Litmus, 2023)
• 6% of all social media marketing gets to your
audience.( not a typo )
• You are in control of your contacts, not social
media
Why Using an Email Service is Hard to Beat
• Lots of physical, measurable response
• Can divide people into lists, no duplication of emails
• Easy to brand with colors and logos
• Easy to measure and can be monetized
• Inexpensive, quick, direct into their inbox
• Contact action can be monitored( who clicked, who did not
open it, etc)
Why an Email Newsletter Brings You Clients
• Increases the professionalism
of your business
• Make you stand out as a
thought leader
• Conveys messaging quickly and
with graphics
• Keeps you “Top of Mind”
Best Practices to Produce a Newsletter
• Purpose of newsletter
• Add new contacts, if not already in
• Who is the target audience ( which list will you send it to)
• Create content text, secure graphics
• Use an existing template or a “holiday or special event template”
• Insert the content into the newsletter template
• Test and preview it, send it to another real person, links, spelling etc
• Schedule to send.
After newsletter platform is set up ( including contacts, templates, branding)
We Can Streamline Each Part
• Starting with 3 critical items, then and calendarizing it
• Current Workflow Assessment
Action Item: Take a moment to
reflect on your current newsletter
production process. Identify one
aspect that you find time-consuming.
Newsletter Workflow
What are Critical Items
Purpose
How often to send, monthly, weekly
When to send, which day and time
Your personal work flow
Action Steps:
• Calendar
• Content
Purpose
• Three types of emails – promotional, non promotional, event driven
Promotional Non-Promotional Event Driven
What are your specific goals
• Write down your goal for each month
• Some common goals:
• Increase sales/donations
• Get new customers/supporters
• Increase repeat business
• Promote a product or service
• Inform and educate
• Generate referrals
Promotional email plan/Event
• 3 mails, series
1. Announcement
2. Email reminder
3. Last chance reminder
Planning in Advance
• Creates Calm
• Feeling of Organized
• In Control
• Decreases mistakes
• Time to review and Modify
How Often to Send - Depends on your purpose,
your customer
• Start with the end in mind - your purpose/what you want gain
• To Determine frequency
1. Consider audience, More relevant makes it ok
2. What routines they have
3. Try different days and times
4. Set expectations about when and how often to send
5. Minimum 1x month, stay top of mind
• Stay consistent
• Consumers prefer to receive emails from their favorite brands just a few
times per month. (Gartner, 2022)
When to Send
• Depends on your customer their habits when they view, can read
• Most open it immediately – Nearly 21% of all email campaigns are
opened within the first hour of sending. (GetResponse, 2023)
• You can schedule it - My customers:
• The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3
PM EST. The worst is 1 AM - 3 AM EST. Tuesdays are the best days to send an email
Sundays are the worst (HubSpot Blog Research, 2023)
• The best time of day tends to favor the 7-9am time bracket, with most people
checking their emails first thing in the morning, either before they go to work or on
the way to work. The 4-6pm time bracket is the second most effective time of the
day, suiting those on the way home from work. ”Marketing Platform”
How You Work
What is your preferred work cadence
Small regular times – sprints
Large chunks of time – marathons
Others in your organization
Schedule these
• Seasonal Cadence
of business –
winter and
summer
• Increased in
spring and
summer
• Promotional blast
• Dee’s time
frame/capacity
Content Calendar - One main topic per email,
design simple, short content
• Use it as a Working document
• Place to keep ideas
• Plan ahead, write the text at regular specific times
• Take advantage of holidays
• Events – pre plan
• Your specific business cadence
• Think about a series
Work Backwards on the 3-Month Calendar
• Write down key dates – events,
seasonal activities
• Plan for holidays
• CALENDARIZE THESE DATES/TIMES
• When will send
• When will do final review – 2 -3 days
• When put content into the template -5
days -1 week
• When content is complete
• How/when will you get this content
created)
Consistency Clear Goals
Working with a 3 month calendar
Let’s work on our calendars
Thank You
Dee Dice
Constant Growth Marketing and
Consulting
Ph. 508-566-9565
Email: dd@constant-growth.com
Website: https://constant-growth.com/

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Let’s get moving! Setting some goals Optimizing your workflow

  • 1. Let’s get moving! Setting some goals Optimizing your workflow
  • 2. Logistics • Cadence of each session • “Celebrations” • Review last module • New content • Interactive time with content, use of chat • Time to work on your project, Q and A • Poll at end 4 questions • Try to show up on time with camera on • Recording of modules, confidentiality, sharing in google docs
  • 3. Agenda • Why Email newsletters – Data • Best Practices to Produce a newsletter • Planning – how/why that helps • Calendarizing – How often to send, When to send it, Your personal work habits • Planning 3 months in advance
  • 4. Why Email Newsletters are so Crucial Email Marketing Stats (Highlights) • There are 4 billion daily email users. • 64% of small businesses use email marketing to reach customers. • 87% of brands say that email marketing is very critical to business success. (Litmus, 2023) • 6% of all social media marketing gets to your audience.( not a typo ) • You are in control of your contacts, not social media
  • 5. Why Using an Email Service is Hard to Beat • Lots of physical, measurable response • Can divide people into lists, no duplication of emails • Easy to brand with colors and logos • Easy to measure and can be monetized • Inexpensive, quick, direct into their inbox • Contact action can be monitored( who clicked, who did not open it, etc)
  • 6. Why an Email Newsletter Brings You Clients • Increases the professionalism of your business • Make you stand out as a thought leader • Conveys messaging quickly and with graphics • Keeps you “Top of Mind”
  • 7. Best Practices to Produce a Newsletter • Purpose of newsletter • Add new contacts, if not already in • Who is the target audience ( which list will you send it to) • Create content text, secure graphics • Use an existing template or a “holiday or special event template” • Insert the content into the newsletter template • Test and preview it, send it to another real person, links, spelling etc • Schedule to send. After newsletter platform is set up ( including contacts, templates, branding)
  • 8. We Can Streamline Each Part • Starting with 3 critical items, then and calendarizing it • Current Workflow Assessment Action Item: Take a moment to reflect on your current newsletter production process. Identify one aspect that you find time-consuming.
  • 9. Newsletter Workflow What are Critical Items Purpose How often to send, monthly, weekly When to send, which day and time Your personal work flow Action Steps: • Calendar • Content
  • 10. Purpose • Three types of emails – promotional, non promotional, event driven Promotional Non-Promotional Event Driven
  • 11. What are your specific goals • Write down your goal for each month • Some common goals: • Increase sales/donations • Get new customers/supporters • Increase repeat business • Promote a product or service • Inform and educate • Generate referrals
  • 12. Promotional email plan/Event • 3 mails, series 1. Announcement 2. Email reminder 3. Last chance reminder
  • 13. Planning in Advance • Creates Calm • Feeling of Organized • In Control • Decreases mistakes • Time to review and Modify
  • 14. How Often to Send - Depends on your purpose, your customer • Start with the end in mind - your purpose/what you want gain • To Determine frequency 1. Consider audience, More relevant makes it ok 2. What routines they have 3. Try different days and times 4. Set expectations about when and how often to send 5. Minimum 1x month, stay top of mind • Stay consistent • Consumers prefer to receive emails from their favorite brands just a few times per month. (Gartner, 2022)
  • 15. When to Send • Depends on your customer their habits when they view, can read • Most open it immediately – Nearly 21% of all email campaigns are opened within the first hour of sending. (GetResponse, 2023) • You can schedule it - My customers: • The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST. Tuesdays are the best days to send an email Sundays are the worst (HubSpot Blog Research, 2023) • The best time of day tends to favor the 7-9am time bracket, with most people checking their emails first thing in the morning, either before they go to work or on the way to work. The 4-6pm time bracket is the second most effective time of the day, suiting those on the way home from work. ”Marketing Platform”
  • 16.
  • 17. How You Work What is your preferred work cadence Small regular times – sprints Large chunks of time – marathons Others in your organization Schedule these
  • 18. • Seasonal Cadence of business – winter and summer • Increased in spring and summer • Promotional blast • Dee’s time frame/capacity
  • 19. Content Calendar - One main topic per email, design simple, short content • Use it as a Working document • Place to keep ideas • Plan ahead, write the text at regular specific times • Take advantage of holidays • Events – pre plan • Your specific business cadence • Think about a series
  • 20.
  • 21.
  • 22. Work Backwards on the 3-Month Calendar • Write down key dates – events, seasonal activities • Plan for holidays • CALENDARIZE THESE DATES/TIMES • When will send • When will do final review – 2 -3 days • When put content into the template -5 days -1 week • When content is complete • How/when will you get this content created)
  • 23. Consistency Clear Goals Working with a 3 month calendar Let’s work on our calendars
  • 24.
  • 25. Thank You Dee Dice Constant Growth Marketing and Consulting Ph. 508-566-9565 Email: dd@constant-growth.com Website: https://constant-growth.com/