Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
3 Embarrassing Subject
Line Mistakes to Avoid
The subject line is a “make it or break it”
moment for marketers. You have only a
few seconds to earn a subscriber’s
atten...
If you don’t have a good QA process in
place, you could end up accidentally
making one of these 3 embarrassing
subject lin...
The “awkward”
truncation of a
subject line
1
Having the text of your subject line get
cut off in the inbox can appear to
change your message in ways that are
distracti...
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
Unsupported or
improperly inputted
emojis
2
Emojis aren’t supported in every email
client, and can display differently when
they are. Also, if added to subject lines
...
@litmusapp
@litmusapp
Not overwriting
placeholder text
3
If you don’t have a good QA process set
up, placeholder text can accidentally
sneak through and get sent to your
subscribe...
@litmusapp
@litmusapp
@litmusapp
@litmusapp
If any of those examples
made you cringe,
then consider…
Litmus Subject Line Checker, which
improves the performance of your emails
by helping you ensure that your subject
lines a...
Get real-time previews in 15+ email
apps and webmail clients
See alerts about
issues, like
unsupported
emojis and
character counts
Subject Line Checker is one of the
many features available in Litmus
Builder, the HTML editor we designed
from the ground ...
To discover how Subject
Line Checker, Builder, and
Litmus’ other features can
improve your subscriber
experience…
Start a ...
Upcoming SlideShare
Loading in …5
×

3 Embarrassing Subject Line Mistakes to Avoid

14,211 views

Published on

Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.

Published in: Marketing
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

3 Embarrassing Subject Line Mistakes to Avoid

  1. 1. 3 Embarrassing Subject Line Mistakes to Avoid
  2. 2. The subject line is a “make it or break it” moment for marketers. You have only a few seconds to earn a subscriber’s attention. Don’t squander the moment by making a distracting error. @litmusapp
  3. 3. If you don’t have a good QA process in place, you could end up accidentally making one of these 3 embarrassing subject line mistakes… @litmusapp
  4. 4. The “awkward” truncation of a subject line 1
  5. 5. Having the text of your subject line get cut off in the inbox can appear to change your message in ways that are distracting, confusing, or even super embarrassing. For example… @litmusapp
  6. 6. @litmusapp
  7. 7. @litmusapp
  8. 8. @litmusapp
  9. 9. @litmusapp
  10. 10. @litmusapp
  11. 11. @litmusapp
  12. 12. @litmusapp
  13. 13. @litmusapp
  14. 14. @litmusapp
  15. 15. Unsupported or improperly inputted emojis 2
  16. 16. Emojis aren’t supported in every email client, and can display differently when they are. Also, if added to subject lines incorrectly, you end up with code in your subject line. For example… @litmusapp
  17. 17. @litmusapp
  18. 18. @litmusapp
  19. 19. Not overwriting placeholder text 3
  20. 20. If you don’t have a good QA process set up, placeholder text can accidentally sneak through and get sent to your subscribers. For example… @litmusapp
  21. 21. @litmusapp
  22. 22. @litmusapp
  23. 23. @litmusapp
  24. 24. @litmusapp
  25. 25. If any of those examples made you cringe, then consider…
  26. 26. Litmus Subject Line Checker, which improves the performance of your emails by helping you ensure that your subject lines and preview text are optimized for your subscribers’ inboxes. @litmusapp
  27. 27. Get real-time previews in 15+ email apps and webmail clients
  28. 28. See alerts about issues, like unsupported emojis and character counts
  29. 29. Subject Line Checker is one of the many features available in Litmus Builder, the HTML editor we designed from the ground up for email development. @litmusapp
  30. 30. To discover how Subject Line Checker, Builder, and Litmus’ other features can improve your subscriber experience… Start a free trial 

×